People ask why someone who ran campaigns for Nike, the Golden State Warriors, and Rosetta Stone spends his days helping HVAC companies show up on Google Maps. It sounds like a step down. It isn’t. Here’s the whole thinking, plus the specific systems I use. Every door was opened by someone else I represented California in the National Spelling Bee …
5 Steps to Own Your Own Marketing
If you’re a business owner paying an agency to handle your marketing, there’s a good chance you have no idea what’s actually happening with your money. That’s not because your agency is trying to scam you. It’s because most business owners never set up the right systems to stay informed. I’ve been in this game a long time. I was …
What My Mentor Taught Me 30 Years Ago Changed Everything
There’s this crazy guy named Rehan Allahwala. He’s got 15 million followers on Facebook, and he messaged me saying he wanted to meet in Silicon Valley. I thought he was just another random person hitting me up. I told him I’d be speaking at a conference in San Francisco and to meet me there at 5 PM when I got …
How AI Is Collapsing Marketing for Contractors
AI is going to revolutionize and upend digital marketing for contractors in the next 12 months. I’m going to show you what’s going to happen, why it’s going to happen, and what you need to do to be prepared. I’m Dennis Yu, and every week I walk through marketing principles as the Marketing Mechanic so you can understand what’s coming …
CoatingLaunch: Marko Sipilä’s Playbook for Concrete Coating Companies
I filmed this from China because Marko Sipilä built the concrete-coating engine I keep teaching from. China clip, Dollar-a-Day webinar, named operators, travel and stages — one berry.
The Quick Audit: See What’s Really Going On With Your Marketing
Where this sits. This is the GBP Quick Audit product, not the person-site exam. Which exam to run: How we audit. Where do we stand right now? What is costing us money? What should we fix first? Every recommendation in our Quick Audit connects to a revenue outcome, not a vanity metric. Every finding cites the specific platform documentation that …
7 Authentic Ways To Elevate Personal Injury Law Marketing
Marketers, it’s time to disrupt the norm. In a field as competitive as personal injury law, especially in cities like Milwaukee, Wisconsin, standing out isn’t just about running ads or having a flashy website. It’s about establishing EEAT: Expertise, Experience, Authority, and Trustworthiness. These pillars don’t just elevate your client’s firm—they dominate the local market. Let’s unpack how you, as …
How Personal Injury Firms Can Leverage Results to Drive Marketing
In the world of personal injury law, reputation is everything. Potential clients need to feel confident that their attorney has the skill, expertise, and proven success to fight for their rights. For firms like MacGillis Wiemer, LLC, whose team has a demonstrated history of obtaining favorable results for clients, effectively showcasing these successes is a critical part of the firm’s …
Understanding Your Firm’s Unique Position: Why Marketers Should Embrace Competitor Analysis
As a marketer at MacGillis Wiemer, LLC, understanding both your firm’s unique values and the competitive landscape is key to developing effective marketing strategies. By blending internal insights with external competitor analysis, you can craft campaigns that resonate with your target audience and set your firm apart in a competitive market. Internal Understanding: Aligning with Your Firm’s Values Before diving …
Why Facebook Ads Are Critical For Personal Injury Law Firms
By Ethan Van De Hey, Marketing Director at MacGillis Wiemer, LLC In today’s digital landscape, building a robust online presence is essential for personal injury law firms to stay competitive. Whether your firm is well-established or just starting out, brand awareness and lead generation are key to your growth. Facebook Ads offer an effective, scalable way for law firms to …
How a Google Ads ‘Expert’ Ruined Xhesika Ruzsa’s Business
Xhesika Ruzsa reached out to me, so I audited her website and Google Ads campaign. Seven years ago, Xhesika and her husband started an epoxy and polished concrete flooring business. She managed all the marketing herself, from Facebook ads to Google Ads. Now, they’ve grown to a team of 15. Three months ago, Xhesika took a call from the Google …
Anthony Hilb’s Blueprint for Success: Mastering Facebook Campaigns Optimization Before Building a Team
From throwing mud at the wall to strategic success, Anthony Hilb, owner of Anthony’s Lawn Care and Landscaping, wanted to build a winning team for Facebook marketing. Although he had been managing his Facebook campaigns with Dollar-a-Day strategy, his approach lacked a metrics-focused mindset. Recently, during a meeting, I shared actionable strategies and practical tips for optimizing his campaigns using …