This is How NOT to Cold Email

If you’re in sales and you’re not getting responses, despite mass-blasting hundreds of messages, let me tell you how to get a 30-40% open rate on your cold messages…. Have the first line of your message be so personalized that it’s clear to them you’re not a bot. If this guy said, “I love chicken wings, too”– he’d set the …

How to Upgrade Your Firm’s Digital Marketing Strategy

This week on the Legally Speaking Podcast, our host Robert Hanna welcomes Dennis Yu onto the show. In an episode ideal for legal professionals with marketing responsibilities, Dennis explains how law firms can upgrade the productivity of their online advertising and content strategy. It’s an important topic, with spend often misused on ineffective ads and poorly performing content. Dennis is the host of the …

Overcoming Your Fear of Social Media to Build a New Chiropractic Office

Social media comes with many caveats, mental health issues was one of mine…it doesn’t help when you want to start a brand new (brick and mortar) business…during the middle of a pandemic where digital marketing is the only way to reach all those patients held up in their homes with 6 months worth of food and toilet roll. Here’s my …

Why You Should Outsource Work To The Philippines

Why the Philippines? It’s not because the labor is cheaper, it’s because you have better people that can do things you normally can’t get done in the United States. They are loyal and passionate about their work… and it’s a pleasure giving them access to new opportunities, and paying them multiple times more than their local jobs.  We helped a …

The Magic of $1 a day on Twitter – Start Using This Immediately!

I’m boosting 174 tweets right now. Across 20 campaigns, spending about a dollar a day for each campaign, so $20 a day total. Each dollar lets me reach about 300 people. I get more for my dollar when I am going for conversion (150 people), less for engagement (900 people). I’m averaging 4.5% engagement and a 7 cent cost per …

How a VA Can Ruin Their Reputation Permanently with Hiring Managers

This just happened and I feel so terrible for Remi. Remi runs job applicants through our screening. Check out below how she was treated by a VA who didn’t pass. While this candidate may have been offended or feelings hurt from failing, that’s no way to treat someone who is properly and kindly doing their job. Of course, it’s disappointing …

Create Your Own Interactive Video in Minutes

Who wants to play with a cool new tool called Tolstoy that lets us create “choose your own adventure” videos? This is the future of landing pages– instead of forcing everyone to watch the same 60-minute video, we can go straight to what they care about. And instead of taking many touches over many weeks, we can collapse it down …

The Importance of Lightweight Touches

Why Tucker makes me smile. When I see a steady set of frequent, lightweight touches, I know he’s on top of his projects. That means communication is happening, clients know that someone is actually there, and we’re moving things along.A frequent, lightweight touch takes only a moment to actually do, but can sometimes take months or even never– because of …