Are you a former athlete who has struggled to find success and fulfillment in your life after sports? If so, then I think you will agree with me when I say: The transition to life after sports is hard! Or is it? Regardless if your competitive athletic career came to an end in high school, college, or in the pros, …
I got a desperate call from my friend, Philippe. He and his wife are massage therapists in San Diego. Their business got wrecked by COVID– mandated to be shut down for over a year. Thus, income went to zero. They had to take out loans to pay their bills. They heard of this local internet marketing company called GoBeRewarded run by a …
One truth has remained consistent: brand identity is everything. When your brand is clear, consistent, and trusted, every other marketing effort becomes more effective. Your cost-per-lead goes down. Your conversions go up. Your customer retention improves. It is the multiplier that makes every dollar in your marketing budget go further. Brand identity isn’t just a logo. It’s how your business …
Scott Shagory & Dennis Yu Since starting out working with Dennis Yu, I’ve learned things I didn’t even know existed before—like Google Knowledge Panels. I’ve claimed my own panel and helped others do the same. Dennis recently did a Power Hour session with Scott Shagory, and it was a textbook example of how to walk someone through the Knowledge Panel …
Most audit templates only work for one kind of business. I created a Gemini Audit Model to help people run audits in a consistent, objective way—focused on evaluating clearly, not boosting the subject’s appearance. I first used it at a Schluter Systems influencer workshop with Dennis Yu. These weren’t traditional influencers. They were tile installers posting jobsite videos. Most didn’t …
Franchisees are always looking for ways to drive more foot traffic—and the Pure Green Summit delivered the blueprint. Learn how to turn simple in-store moments into powerful content that boosts local SEO, builds trust, and brings customers through your door. From storytelling strategies to the 4-stage Content Factory system, this article shows how real franchisees are using video, social media, and community partnerships to grow their business.
Well, it’s official. Benson J. Fischer and his attorney Richard E. Schimel have now filed their long-threatened lawsuit against me in federal court. The case is live: 8:25-cv-02075, U.S. District Court for the District of Maryland. Yes, they paid the $405 filing fee. Yes, they’re serious. No, it’s not going to go the way they think. This complaint—already covered in depth …
Ross Franklin brought us in to grow sales for Pure Green and boost his personal brand. Then he raised the stakes with a challenge with specific SEO targets and real money on the line. Hit the numbers, get paid. Here’s how we’re doing it. The Challenge: Build Ross Franklin’s Brand to Drive Franchise Growth Ross Franklin, founder and CEO of …
Yes, you read that right. Attorney Richard E. Schimel and his client, self-proclaimed marketing guru Benson J. Fischer, have filed a lawsuit demanding $6,000,000 in damages because I had the audacity to write about them. Not fabricate, not lie—just write. Their 19-page complaint, which you can read for yourself (because transparency is apparently something they fear), throws every possible accusation …
If you’ve been searching for “roofing contractors Appleton” or “siding contractors Appleton WI,” you’re likely comparing quality, price, and trust. At Infinity Exteriors, we bring all three—and more—to every job. With a ton of five-star reviews near your home, a lifetime workmanship warranty, and clear, competitive pricing, we’ve become the preferred choice for homeowners across the Fox Valley. Roofing Contractors …
In the competitive world of home exterior services, companies offering roofing, siding, and window replacements often find themselves playing defense—waiting for a storm, a hail event, or a customer emergency to trigger a call. But what if we could flip the script? Let’s explore how predictive analytics—a tool more often used in tech and finance—is quietly revolutionizing home improvement marketing. …
At the Digital Marketing Collective conference in Utah, I had the honor of sitting down with AJ Wilcox alongside Neil Patel, Susan Wenograd, and other heavy hitters. AJ and I go way back—we’ve even done a webinar together for Mark Lack’s mastermind and had an amazing outdoor adventure together in Lehi, Utah. AJ Wilcox, founder of B2Linked, has deep experience …
Managing dozens of clients at once is a complex operation. As an agency or operations leader, one of the greatest threats is poor communication. Clients don’t usually leave because the results are bad. They leave because they feel neglected. To prevent this, we use a simple yet powerful framework: the stoplight method. What Is the Stoplight Method? The stoplight method …
Most marketing advice is vague. Worse, it’s not actionable. Working with Dennis Yu changed that for me. At BlitzMetrics, everything we run — from VA operations to content distribution — follows his systems. While consuming content and learning the strategy is useful, we get the added advantage of building these systems directly with Dennis—inside real campaigns, for real businesses. Lewis …
