Are you a former athlete who has struggled to find success and fulfillment in your life after sports? If so, then I think you will agree with me when I say: The transition to life after sports is hard! Or is it? Regardless if your competitive athletic career came to an end in high school, college, or in the pros, …
Aaron Gobidas of GoBeRewarded– Think Twice Before Giving Him Your Money
I got a desperate call from my friend, Philippe. He and his wife are massage therapists in San Diego. Their business got wrecked by COVID– mandated to be shut down for over a year. Thus, income went to zero. They had to take out loans to pay their bills. They heard of this local internet marketing company called GoBeRewarded run by a …
The One Homepage Fix That Builds Trust, Ranks Higher, and Gets More Calls
Your face is the reason people trust you—so why are you hiding it? Most local service businesses treat their bio like an afterthought. It ends up buried on an “About” page that few people ever click—while the homepage, your most visited and most powerful page, stays cold and impersonal. Let’s fix that. If you’re a roofer, plumber, HVAC tech, or …
How to Turn an Unfair Online Review into an Opportunity
Every local business dreads that first one-star review. It feels like a punch in the gut—especially when you’ve bent over backwards to deliver great service. But unfair reviews happen to the best of us. What truly matters is how you respond. A well-handled complaint can actually turn into positive word-of-mouth and demonstrate to all prospective customers that you care. Why …
The $15,000 Roofing SEO Scam: AI Wix Sites That Don’t Rank
Have you ever seen something so scammy you had to stop what you were doing and warn everyone? A friend of mine who’s a roofer almost got scammed into paying $15,000 for a so-called “SEO optimized” website built with AI on Wix. If he almost fell for it, there have to be thousands of other contractors falling for the same …
$6,000 a Month and No ROI: How This Dental Marketing Agency Failed Dr. Hugh Flax
Marketing is supposed to make the phone ring. That’s the bottom line. Dr. Hugh Flax is a cosmetic dentist in Atlanta spending $6,000 a month on marketing, and he’s not seeing ROI. David Meerman Scott, who’s been a friend of mine for years, brought me in to audit performance and advise on next steps. We’ve worked together on dozens of …
Blog Posting Guidelines (Repurposing Long-Form Videos)
Repurposing long-form video content into engaging articles is a powerful way to improve your visibility through SEO and reach a broader audience—especially those who prefer reading over watching. This approach aligns with the second stage in the Content Factory process: “Process.” In this tutorial, you’ll learn: How to transcribe a pre-recorded video How to structure an article that effectively captures …
From World Champion to Guiding Light: Cletus Coffey’s Journey of Reinvention
I’ve known Cletus Coffey for a while now, and I truly admire what he’s doing with his “Be The Torch” program. Cletus didn’t wake up one day and decide to help others—he lived through the struggles himself. His journey from being a world-class athlete to navigating life as a single dad, and ultimately, a coach for other dads, is rooted …
Dan Ulin: Leading with Confidence and Kindness
During my trip to Las Vegas with Dennis Yu, I had the chance to meet Dan Ulin, founder of Elite Student Coach, and it ended up being one of the real highlights of the trip.
Marko Sipilä: Redefining What’s Possible for Young Entrepreneurs
Marko and I are close in age, but the success he’s achieved already is incredible — and motivating. Seeing someone my age building at such a high level showed me firsthand what’s possible when you combine hard work, focus, and a commitment to doing things the right way.
Learning from Rehan Allahwala: A Lesson in Curiosity, Generosity, and Building a Movement
During a recent work trip to Las Vegas with Dennis Yu, I had the chance to meet and spend time with Rehan Allahwala — and it’s an experience that left a lasting impression on me.
How We Integrate Bing Webmaster Tools for Our Clients—and How You Can, Too
When we onboard a new client, our goal is to lay the strongest possible SEO foundation from day one. That means we don’t stop at Google Search Console—instead, we pair it with Bing Webmaster Tools (BWT) to capture every source of organic traffic. Below, we’ll walk you through exactly how we do it for our clients and show you how …
How Ibrahim Awad Built a $50M+ Law Practice with Purpose and Precision
If you know Ibrahim Awad, you probably know him as the “Karate Attorney.” But he’s not your typical personal injury lawyer. He’s a Marine veteran, Tae Kwon Do black belt, community activist, and founder of The Awad Law Firm in Atlanta, Georgia. Ibrahim built a $50M+ law firm not by following traditional legal pathways, but through relentless discipline, smart content …
Benson Fischer’s ZivZo Marketing: A Forensic Digital Audit
How Court-Confirmed Fraud Extends to Digital Deception Executive Summary Our 47-point audit of ZivZo Marketing and Benson Fischer reveals: – Legal fraud: 3 proven cases of evidence fabrication (D.C. Courts) – Digital incompetence: Domain Rating 0.6, zero quality backlinks – Pattern of deception: From Redneck Beer to Mercedes lawsuits The Service Mill Scam ZivZo’s Overstated Service Offerings Key Findings: – …