Are you a former athlete who has struggled to find success and fulfillment in your life after sports? If so, then I think you will agree with me when I say: The transition to life after sports is hard! Or is it? Regardless if your competitive athletic career came to an end in high school, college, or in the pros, …
Aaron Gobidas of GoBeRewarded– Think Twice Before Giving Him Your Money
I got a desperate call from my friend, Philippe. He and his wife are massage therapists in San Diego. Their business got wrecked by COVID– mandated to be shut down for over a year. Thus, income went to zero. They had to take out loans to pay their bills. They heard of this local internet marketing company called GoBeRewarded run by a …
Why Strong CTAs are Essential for Personal Injury Lawyers
In the fast-paced world of digital marketing, every word matters—especially in personal injury law, where clients need timely and clear guidance to make crucial decisions. One of the most vital components of any website or advertisement is the Call to Action (CTA). Whether on a webpage, social media ad, or even in a simple email, CTAs are the cues that …
Create Content That Speaks from Real Life
AI can create images, write stories, and even simulate voices. But what AI can’t generate is the spark of real-life moments. This guide is all about how to make your content resonate with the power of lived experiences. Produce Authentic Content from Real Interactions AI can process and enhance videos and photos, but it can’t replicate real-life moments. When audiences …
Coffee Tab: How They Can Be Googleable to Transform Coffee Experience and Impact Lives
Jack Wendt and I conducted a quick audit for Coffee Tab to identify SEO improvement areas. Coffee Tab, owned by Johnathan Tran, aims to offer a superior coffee experience and impact lives. It’s no surprise that Coffee Tab has many reviews, as that’s typical for coffee shops. They need to have more of them and pictures and videos. I always …
Top Local Citations Directories to Boost Your Business Visibility
Local citations are crucial for boosting your local SEO rankings. For home service business owners and managers, incorporating quality citations into your SEO strategy is essential for effective promotion. These citations should be a key part of your SEO checklist to ensure visibility in your local market. What are local citations directories? Local citation directories are websites where you can …
Small Tweaks, Big Results: Unlocking Potential Through Live Audits
Is your website stuck in a chicken-and-egg situation? You need more traffic, but your site’s performance must improve to keep those visitors engaged. In my Let’s Fix Your Website workshop, hosted with the San Francisco Small Business Development Center and the San Francisco Public Library, I had the chance to audit websites for small businesses. If you’re wondering what makes …
Understanding Your Firm’s Unique Position: Why Marketers Should Embrace Competitor Analysis
As a marketer at MacGillis Wiemer, LLC, understanding both your firm’s unique values and the competitive landscape is key to developing effective marketing strategies. By blending internal insights with external competitor analysis, you can craft campaigns that resonate with your target audience and set your firm apart in a competitive market. Internal Understanding: Aligning with Your Firm’s Values Before diving …
Small Business, Big Problems? Let’s Fix Your Website!
Struggling with a website that fails to convert visitors into customers? In the “Let’s Fix Your Website” workshop, in partnership with the San Francisco Small Business Development Center and the San Francisco Public Library, we tackled the real digital challenges that small businesses face. Jeremy DuCheny audited the online presence of local businesses, providing hands-on fixes and actionable strategies. The …
A Website Lacking a Clear Goal Serves No Purpose: Insights from Multiple Audits
I recently kicked off another “Let’s Fix Your Website” session, in partnership with the San Francisco Small Business Development Center and the San Francisco Public Library. We aim to give small business owners practical steps to boost their online presence. For this session, I invited a powerhouse guest—my friend Danny Barrera, founder of Concrete Marketing Crew. Danny specializes in digital …
Kim Butler has 20 Whole Life Policies to Build Wealth
I’ve known Kim Butler for years in person and through our Office Hours sessions. She’s one of the top thinkers in finance and a close friend of Caleb Guilliams. While many people offer financial advice, Kim is an actual practitioner who practices what she preaches—she has 20 life insurance policies! Through her company, Prosperity Thinkers, Kim helps people manage their …
Great Business, Broken Website? Let’s Fix It!
Many people make basic mistakes on their websites, which we covered in the ‘Let’s Fix Your Website’ webinar, hosted by the San Francisco Small Business Development Center (SBDC) and the San Francisco Public Library. In recent years, growing your business online has become increasingly complex, making a solid website essential for people to find you. I’ve conducted a few audits, …
Let’s Fix Your Website — Live Audits and Tweaking Workshop
In a session of the ‘Fix Your Website’ webinar, hosted by the San Francisco Small Business Development Center (SBDC) and the San Francisco Public Library, I conducted live audits on several websites, making hands-on tweaks to boost performance and enhance user experience. My goal? Show how small, strategic adjustments can lead to big wins. Let’s dive into individual site reviews …
Restoration Pros: Unlocking SEO Success for Improved Online Visibility
Chuck Doucet, owner of Restoration Pros, has seen a decline in phone calls and website traffic over the past few years, highlighting the need for a stronger online presence. The advantage of visibility on Google is gaining direct insights from the search engine’s perspective. This visibility is crucial for a company handling emergencies; it allows potential customers to quickly find …