If so, then I think you will agree with me when I say: The transition to life after sports is hard! Or is it? Regardless if your competitive athletic career came to an end in high school, college, or in the pros, you benefitted from a formula for massive success and fulfillment in sports. This simple formula consists of 5 …
Aaron Gobidas of GoBeRewarded– Think Twice Before Giving Him Your Money
I got a desperate call from my friend, Philippe. He and his wife are massage therapists in San Diego. Their business got wrecked by COVID– mandated to be shut down for over a year. Thus, income went to zero. They had to take out loans to pay their bills. They heard of this local internet marketing company called GoBeRewarded run by a …
MAA Examples for Contractors and Local Service Businesses
This page shows real MAA reports from real clients and team members. Some are excellent. Some need work. I’m including both so you can see what good MAA looks like and learn to spot the gaps. The pattern is always the same: metrics first, then analysis of why, then action based on that analysis. When people skip the analysis, they …
How We Built Cam Hazzard’s Personal Brand Site With a Claude Agent
How a Claude agent took two podcast transcripts and one reference site and built Cam Hazzard a full personal brand site at camhazzard.com from scratch. Real decisions, real bugs, real fixes, and a 250x cost comparison versus a human team.
How We Built the Dunk Talk Podcast’s Guest List Page
A podcast that has run 70 episodes and interviewed dozens of guests has a hidden asset most hosts never use, a complete, cross-linked record of every guest. The Dunk Talk Podcast did not have one. A Claude agent built it in a single working session: 36 cards with real photos, individual bios, and clickable links to every episode each person …
How Scott Richter Went From Email Marketing OG to the Biggest Gambling Influencer on the Internet
I’ve known Scott Richter for almost 25 years. Back in the late ’90s and early 2000s, he was one of the biggest names in online marketing. He ran affiliate.com, dominated the email marketing space, and was deep in the world of ringtones, affiliate offers, and email submits. Fast forward to today, and Scott has completely reinvented himself. He’s now known …
Cam Hazzard’s Personal Brand Playbook: Turning Skills & Stories Into Structured Online Presence
Dennis Yu and Dylan Haugen sit down with pro dunker Cam Hazzard at the JVA Align Volleyball Summit before his TNT debut in Shaq’s DunkMan League, and pull out the personal-brand lessons that apply to any business or athlete trying to build a findable online identity.
The Positive Mentions System: How to Build a “What People Are Saying” Page That Actually Builds Authority
Positive Mentions System: find what people already say about you, score it by authority, and publish a What People Are Saying page that converts.
How My Professional Plumber Can Get More Qualified Calls in Knoxville
A live external audit of myprofessionalplumber.com showing what most Knoxville local service businesses get wrong – TTFB, empty tracking containers, and NAP fragmentation across three addresses and five phone numbers. With the 90-day sequence to fix it.
How We Repurposed Marketing Mechanic Episode 39 Into 10 Pieces of Content
I recorded episode 39 of Marketing Mechanic about Google’s biggest search change in 25 years. It was a single video, shot at the Cleveland Airport, no fancy production. Just me talking into my phone about what happened at Google I/O. From that one recording, we created 10 pieces of content without writing a single thing from scratch. Here’s exactly how …
Google’s Biggest Change in 25 Years Released Just Last Week
Last week, Google made the biggest change to search in twenty-five years. They released it at their Google I/O keynote in Mountain View, and while it’s exciting for business owners and people using AI agents, it’s going to disrupt over 95% of marketers, especially SEO consultants. The end of ten blue links For as long as we can remember, search …
Why I Switched from ChatGPT to Claude
I used ChatGPT thousands of times across my businesses. I paid thousands of dollars in token credits. I bought licenses for my entire team. Then I tested Claude on the same tasks, head to head, and the results were not even close. The head-to-head test I put ChatGPT agent mode and Claude for Chrome side by side on the same …
How I Repurposed “Your Career in Digital Marketing With Us” Into 15+ Content Pieces Using AI
I had a 13-minute video of me talking to camera about careers in digital marketing. Raw, unedited, with dead air and filler words. Here’s how I turned it into 15+ content pieces. Clean up the audio I removed 58 pauses and dead air gaps, trimming about 36 seconds from the recording. This tightened up the pacing without cutting any actual …
Your Career in Digital Marketing With Us– Everything You Need to Know to Get Hired
So you’re thinking about joining a digital marketing team, but you’re not sure what that actually means day to day. What’s the job? How much do you get paid? What skills do you need? And is this a real career or just some influencer hype? Let me break it all down. How the business works We serve local service businesses. …




