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5 Keys To Massive Success In Life After Sports

Are you a former athlete who has struggled to find success and fulfillment in your life after sports? If so, then I think you will agree with me when I say: The transition to life after sports is hard! Or is it? Regardless if your competitive athletic career came to an end in high school, college, or in the pros, …

Claiming a Google Knowledge Panel: Real Walkthrough with Scott Shagory

Scott Shaggy & Dennis Yu Since starting out working with Dennis Yu, I’ve learned things I didn’t even know existed before—like Google Knowledge Panels. I’ve claimed my own panel and helped others do the same. Dennis recently did a Power Hour session with Scott Shagory, and it was a textbook example of how to walk someone through the Knowledge Panel …

A Gemini Audit Model: How to Run Clear, Repeatable Online Presence Audits

Most audit templates only work for one kind of business. I created a Gemini Audit Model to help people run audits in a consistent, objective way—focused on evaluating clearly, not boosting the subject’s appearance. I first used it at a Schluter Systems influencer workshop with Dennis Yu. These weren’t traditional influencers. They were tile installers posting jobsite videos. Most didn’t …

Jack Wendt, Dennis Yu, and Ross Franklin at the Pure Green summit at Miami Florida in 2025.

How Franchisees Can Get More Store Visits: Pure Green Summit Lessons That Drive Sales

Franchisees are always looking for ways to drive more foot traffic—and the Pure Green Summit delivered the blueprint. Learn how to turn simple in-store moments into powerful content that boosts local SEO, builds trust, and brings customers through your door. From storytelling strategies to the 4-stage Content Factory system, this article shows how real franchisees are using video, social media, and community partnerships to grow their business.

Ross Franklin and Dennis Yu at the Pure Green Summit.

Ross Franklin Challenged Us to 10X His Personal Brand to Drive Pure Green’s Franchise Growth

Ross Franklin brought us in to grow sales for Pure Green and boost his personal brand. Then he raised the stakes with a challenge with specific SEO targets and real money on the line. Hit the numbers, get paid. Here’s how we’re doing it. The Challenge: Build Ross Franklin’s Brand to Drive Franchise Growth Ross Franklin, founder and CEO of …

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Richard Schimel and Benson Fischer Are Suing Me for $6 Million—Here’s Why That’s Ridiculous

Yes, you read that right. Attorney Richard E. Schimel and his client, self-proclaimed marketing guru Benson J. Fischer, have filed a lawsuit demanding $6,000,000 in damages because I had the audacity to write about them. Not fabricate, not lie—just write. Their 19-page complaint, which you can read for yourself (because transparency is apparently something they fear), throws every possible accusation …

fox valley roofing siding windows

Appleton’s Most Trusted Roofing & Siding Contractors | Infinity Exteriors

If you’ve been searching for “roofing contractors Appleton” or “siding contractors Appleton WI,” you’re likely comparing quality, price, and trust. At Infinity Exteriors, we bring all three—and more—to every job. With a ton of five-star reviews near your home, a lifetime workmanship warranty, and clear, competitive pricing, we’ve become the preferred choice for homeowners across the Fox Valley. Roofing Contractors …

predictive analysis

How Roofing, Siding, and Window Companies Can Use Predictive Analytics to Stay One Step Ahead

In the competitive world of home exterior services, companies offering roofing, siding, and window replacements often find themselves playing defense—waiting for a storm, a hail event, or a customer emergency to trigger a call. But what if we could flip the script? Let’s explore how predictive analytics—a tool more often used in tech and finance—is quietly revolutionizing home improvement marketing. …

AJ Wilcox on What Most Marketers Miss About LinkedIn Ads

At the Digital Marketing Collective conference in Utah, I had the honor of sitting down with AJ Wilcox alongside Neil Patel, Susan Wenograd, and other heavy hitters. AJ and I go way back—we’ve even done a webinar together for Mark Lack’s mastermind and had an amazing outdoor adventure together in Lehi, Utah. AJ Wilcox, founder of B2Linked, has deep experience …

The 3 Stages In The Stoplight System

The Stoplight Method: A Simple Framework to Monitor Client Happiness

Managing dozens of clients at once is a complex operation. As an agency or operations leader, one of the greatest threats is poor communication. Clients don’t usually leave because the results are bad. They leave because they feel neglected. To prevent this, we use a simple yet powerful framework: the stoplight method. What Is the Stoplight Method? The stoplight method …

Dollar-a-Day in Action: The Content Strategy That Trains Itself

Most marketing advice is vague. Worse, it’s not actionable. Working with Dennis Yu changed that for me. At BlitzMetrics, everything we run — from VA operations to content distribution — follows his systems. While consuming content and learning the strategy is useful, we get the added advantage of building these systems directly with Dennis—inside real campaigns, for real businesses. His …

infinity exteriors ad image marketing

People Don’t Always Care About Marketing (And That’s Okay)

The Hard Truth Marketers Must Accept After more than two decades in the marketing and advertising industry, one reality has remained constant: people don’t care about marketing nearly as much as marketers do. It may sound harsh, but understanding and accepting this truth is one of the most valuable insights any marketer can gain. As marketing professionals, we live and …