Here’s a powerful “social network” you probably haven’t heard of. Alignable drives exposure and leads for your business– kind of like LinkedIn + Yelp combined– mainly for local. In the last month of using it, I’ve rekindled hundreds of connections and made new friends. This B2B social network has generated 39 leads and 21 recommendations, too– and I’m still on …
Business PR and Digital PR: 9 Ways New PR Strategies Help Hype Brands
Brand story, differentiation, and positioning are all important parts of building a business, but there is one thing that binds all of these together: effective communication. If you don’t communicate and message your brand to the outside world, all the work you do in the shadows won’t get noticed. That’s where a good business PR strategy comes into play and, …
How Facebook Ads Took Us From $20,000 to $ 100,000 per month
We have all heard it before and preach it to our clients if you want to grow your business you need to run ads. The issue is that most of us don’t take action on what we tell our clients. After a year of not running ads and being stuck at $20k/month I decided to take a leap and never …
6 Steps To Close Every Deal
Generating new opportunities through social media and SEO strategies is the name of the game for most marketing teams. It’s the promise most digital agencies try to deliver on. If you do not convert these newly found opportunities into paying customers, it’s all for nothing. As the amount of data and apps continue to multiply, and the fact that Moore’s …
Positioning in Marketing: Get Your Brand in the Brain
Between 1970, and up until the 1990s, Mcdonald’s used various forms of their slogan “you deserve a break today” to position their brand message deep in their target audience’s psyche. This slogan, in the form of a jingle, positioned Mcdonald’s against one of its biggest competitors … not Burger King, but home cooking. The idea was to compel people to …
Brand Differentiation Strategy: (How to Brand Better)
If you look at a map of the world and randomly put your finger on a place, often you can generate an image in your mind of the differences of that area compared to others. A similar thing happens with brands. Brands that develop a good brand differentiation strategy tend to stick out in our minds. We start to associate …
4 VITAL Personal branding Lessons I Learnt From Building Dennis Yu’s Personal Brand on LinkedIn [Don’t build a personal brand until you’ve read this]
Recent data suggests 44% of a company’s market value is attributable to CEO reputation. One CEO who’s reaped the benefits of a strong reputation is Dennis Yu. He’s built multiple successful businesses and helped thousands of people around the world, much of which has been the direct result of his powerful personal brand. Building your personal brand is no longer …
How I got 2 million views on a single LinkedIn post
You’ve heard that LinkedIn is where Facebook was 10 years ago– an early opportunity for us to get massive reach, traffic, and sales. But do you know how the LinkedIn algorithm is different from all the others and what you must do to take advantage of it? Of course, having a larger connection base and having high-quality content that makes …
How to SUCK at marketing an IT services company
Most It services companies think that they’re marketing. But when you look at their web presence, you see stock art photos of people celebrating in conference rooms– one of every nationality. When was the last time you saw that? More importantly, there’s no authority (showing why YOU are worth hiring), no authenticity (who are those people hiding behind the website), …
Posting On A Blue Checkmark Social Media Account
When it comes to managing a blue checkmark account, it may seem intimidating, but it is quite simple. Before engaging with others, you need to make sure you have an idea of how the account owner would respond. You don’t want to post in a voice that is the opposite of what the account owner would post in. For example, …