Are you a former athlete who has struggled to find success and fulfillment in your life after sports? If so, then I think you will agree with me when I say: The transition to life after sports is hard! Or is it? Regardless if your competitive athletic career came to an end in high school, college, or in the pros, …
I got a desperate call from my friend, Philippe. He and his wife are massage therapists in San Diego. Their business got wrecked by COVID– mandated to be shut down for over a year. Thus, income went to zero. They had to take out loans to pay their bills. They heard of this local internet marketing company called GoBeRewarded run by a …
At Infinity Exteriors, we know that what we build goes far beyond roofing and siding. We build trust, character, and lasting relationships. That is why we are honored to be named Residential Roofing Contractor of the Year. This recognition is about more than growth or numbers. It is a reflection of the values that shaped this company from day one. …
Mr. Reliable Heating & Air is one of the fastest-growing HVAC companies in the Houston metro, operating from Houston to Katy to The Woodlands. The business generates plenty of calls thanks to LSA and PPC, but the downside is obvious: too much of the growth is tied to paid ads. That creates volatility, higher customer acquisition costs, and dependency on …
At Infinity Exteriors, local search success is not treated as a guessing game or a checklist of SEO tactics. It is approached as an operational discipline. Google does not reward who shouts the loudest or publishes the most content. It rewards the business that is most likely to deliver a real outcome for the homeowner. That belief shapes how Infinity …
Over the past several weeks, we have been working closely with Richard McClure and Fox Air and Heat to rebuild and strengthen their digital presence. This article documents the progress made so far, the improvements underway, and the roadmap ahead for increasing qualified HVAC calls across Forney, Rockwall, Mesquite, Terrell, and surrounding cities. It also creates transparency around the work …
Arnett Mechanical is a one-man HVAC business serving the Houston area, run by owner and licensed technician Anton Arnett, who (like many honest tradespeople) has been burned by multiple marketing agencies promising results but delivering very little. When we spoke, Anton summed up his frustration in one sentence every contractor can relate to: “If the phone isn’t ringing, it’s not working.” …
Reputation makes or breaks your business. As someone who teaches local service providers to build trust online, I wanted to see how generative AI handles a credibility check. I ran a simple experiment: I asked ChatGPT about a marketer named Lane Houk, who sold me a pricey SEO platform that didn’t work. Rather than relitigating old allegations, I want to show how …
Important note: Eric Skeldon didn’t pay me a dime here to help him with SEO. I wanted to make sure there was zero real or perceived bias here in our analysis. I’m sharing this because I’ve seen the same situation repeat itself with local service business owners far too often. Money changes hands. Promises are made. Results never materialize. And …
If you sell food online, you already know the hard truth: food alone is a tough sell. Margins are thin, shipping is expensive, comparison shopping is brutal, and consumers are rarely excited to spend premium dollars on something they mentally categorize as “everyday.” That’s why most food brands struggle to scale beyond volume-based discounting, but Chocolate Shipped Cookies took a …
AI didn’t lower the bar for digital agencies. It removed it. Today, almost anyone can launch a polished agency website, publish SEO content, generate social posts, and position themselves as “full service” in a matter of days. From the outside, everything looks professional. But from Google’s perspective, most agencies now look indistinguishable. I’ve seen this pattern repeat for decades. I …
Anthony Hilb is more than a guy with a lawn mower – he’s a living case study in how grit and smart marketing can turn a commodity service into a standout brand. He started with a beat‑up mower and a handful of clients; today Anthony’s Lawn Care is a Bloomington fixture known for reliability, quality, and genuine customer care. Here’s …
How to grow revenue, authority, and demand for as little as $1 per day. You may have heard of Dollar a Day as an advertising tactic. That description misses the point. Dollar a Day is a proven amplification strategy used to turn existing credibility, content, and customer trust into consistent visibility, leads, and sales without gambling on large ad budgets …
Jack Wendt and I explaining the merits of Jumper Media for Local Service Businesses A lot of people ask me if Jumper Media is the secret to getting into the Google Maps 3-pack. Here’s the truth: it’s not magic. It’s just the icing on the cake. If your local business doesn’t already have the fundamentals dialed in — good reviews, …
