Are you a former athlete who has struggled to find success and fulfillment in your life after sports? If so, then I think you will agree with me when I say: The transition to life after sports is hard! Or is it? Regardless if your competitive athletic career came to an end in high school, college, or in the pros, …
I got a desperate call from my friend, Philippe. He and his wife are massage therapists in San Diego. Their business got wrecked by COVID– mandated to be shut down for over a year. Thus, income went to zero. They had to take out loans to pay their bills. They heard of this local internet marketing company called GoBeRewarded run by a …
David and Dawn Kreizer, owners of the personal injury firm Kreizer Law, were in the midst of an SEO crisis. Despite investing in traditional SEO strategies, they haven’t seen the results they desperately need. With limited time to tackle these issues themselves, it’s clear they require a specialized team to take control of their SEO and online visibility challenges. Kreizer …
Frosty’s HVAC is an HVAC company based in Farmers Branch, TX right outside of Dallas. When Frosty’s first approached us, they were struggling with getting more calls in the door and had just paid a website designer to build their new site. While visiting another client in Indiana, Dennis and myself got on an hour call with the founder Omar …
As a project manager, virtual assistant, or agency owner, you should always be looking to improve your work and your client’s results. Luckily, there’s a simple blueprint to follow which guarantees success with enough iterations. Not only that – but you can use the same blueprint for personal efficiency and decision making as a part of our 9 triangles framework. …
Marketing is the lifeblood of any local service provider. It drives growth and keeps your phone ringing. But are marketing companies honest about their services? Often, when they talk, they don’t give you the full picture. Roger Wakefield, the owner of Texas Green Plumbing, invested $47,000 in marketing firms, expecting his phone to ring off the hook. Instead, it went …
Home service owners are often afraid to touch their own marketing and instead pay high fees to agencies that don’t deliver real results. Many of these agencies overlook the critical role local SEO plays in business growth. Without consistently creating relevant content, your business remains invisible online, regardless of how much you spend on an agency. In the webinar with …
People will pay to hear a story, but who pays to hear testimonials? When you label something a “testimonial,” you instantly lose trust. The moment you ask someone for a testimonial, you miss the chance to tell a real, valuable story. Instead of having an SEO expert say, “Dennis is great at SEO,” I ask him to share how I …
Xhesika Ruzsa reached out to me, so I audited her website and Google Ads campaign. Seven years ago, Xhesika and her husband started an epoxy and polished concrete flooring business. She managed all the marketing herself, from Facebook ads to Google Ads. Now, they’ve grown to a team of 15. Three months ago, Xhesika took a call from the Google …
I was on a call with my friend Star Smith, owner of Mr. Clean Power Washing, LLC, in Baltimore, MD. She mentioned that she wants to redirect her budget toward strategies that genuinely generate leads. She also wants her website to truly reflect her business and the hard work she puts in every day. Demystifying SEO: What Matters for Your …
Taylor Moore is the owner of E.T. Moore Manufacturing, Inc. From the company’s accidental beginnings to its embrace of modern technology, his journey highlights the evolution of reclaimed and antique lumber, historical restorations, and the digital shift that has transformed the business. Before the digital era, E.T. Moore Manufacturing, Inc depended on word of mouth, yellow pages, and trade shows …
As a local service business, here’s something obvious that your marketing agency won’t tell you: increased call volume doesn’t always mean increased profit. For example, if you take a new plumber with a single truck and send them 100 qualified leads in a week, they can’t possibly fulfill them all by themselves. Similarly, if you’re unprepared for accepting new jobs, …
Many people sell SEO services, but I believe if someone is truly good at something, they should have a proven SOP and make it public and free. At Yahoo, we built a lot before Google became Google, and many of the people I trained went on to work there. With my experience in search engines, why not learn from someone …
Communication is the difference between success and failure as a team. When team members or VAs don’t know how to communicate, this wastes hours of our time we could use on higher leverage tasks and fixing issues. One of the most important parts of managing your communication is your response to work assigned to you. This is a major bottleneck …
