Blog - BlitzMetrics

Why VAs and Checklists are KEY to Scaling Small Businesses

The biggest opportunity in digital is local– local businesses are easy to service and are easy to get. These dollars come from retail stores, hair salons, attorneys, etc.

We believe that, in a few years, digital marketing will be replaced with LOCAL MARKETING.

But this shift is not here yet.

Why do businesses need digital marketing?

The demand side is ignorant.

Most businesses don’t know anything about digital marketing.

For local business owners, it is a complete GAMBLE TO INVEST IN DIGITAL MARKETING.

Right now, we know that 80% understand the importance of digital marketing, but only 10% are doing it. Why? It’s because they don’t trust the system. They don’t know how to measure the return on investment (ROI) coming from these digital platforms.

Why aren’t business owners buying into digital marketing?

There is no clear standard nor a clear path to success for them.

If you go to university, you earn a degree that builds trust.

Just like a medical doctor who has a legitimate degree and operates on patients, we trust that they are going to save lives. Same goes for pilots who we don’t know, but we trust that they’re not going to crash the plane.

So with the demand, people will only be willing to spend money if they trust that there is some sort of certification, badge, or diploma.

Who is the clear leader in digital marketing? Who has the authority to say that this is the standard?

To have authority in this digital marketing space, you have to be a THIRD PARTY.

Some of the most prominent players right now are:

Currently, no other agency has a stronger publishing presence nor a personal relationship with those people than BlitzMetrics. No one’s even close, and anyone who is close is already our friend, and they support the mission we have.

Other players, such as influencers, are usually a one-person show. They don’t have a team. They don’t have a process. They don’t have adequate resources, the power or inclination, nor the desire to put up forces and teach, create jobs, and build systems. Not one of these influencers is an engineer who builds systems.

So we have almost a monopoly on the demand side.

Who is on the supply side?

Agencies
Specialists
Freelancers
Virtual Assistants

Among all these, we believe that VAs are the top driver and are more sustainable, as they will treat this as a career.

The supply will be coming from the VAs who have been trained up via what they’ve learned directly on execution in Google and Facebook, and receive a respected certification that carries value among other business owners in their category.

How will the demand and supply connect?

We believe that it will be more sustainable if the trained VAs do the job on processes that they’ve embraced, as they get better over the years in training and experience, practice what they’ve learned, and understand that it works as part of the system – have access to the demand side.

All those different business groups trust whoever the prominent figureheads are; who run those groups, who run the conferences, who are in charge of those email newsletters, and who are in charge of all that traffic.

We have access to every single one of them. We speak at the conferences, and we’re a faculty. We’ve been the prominent figureheads in several business categories.

And that creates the MARKETPLACE, where the VAs and the business owners meet– where the demand and supply are connected.

Why are our VAs, system, and processes the KEY to scaling small businesses?

The bottleneck in satisfying the demand is actually the supply side on the VAs and the specialists. The thing that is preventing the VAs and specialists from growing is the lack of sufficient training. So if you trace this entire bottleneck back, it will go back to the systems and processes.

We believe it is effortless to develop these systems and processes as long as we follow a checklist, using expertise, being a part of a team, and where we rely on other people who have different skills, so we can also deliver results.

Those results can then be measurable in terms of ROI, and the profit that we will be making can then be invested in building better systems and processes, as well as paying our people.

And the demand will trust the supply because we have already built a process, where VAs and specialists are trained up and obtain certifications on specific skills that they can nurture. Then they can learn, do, and teach (#LDT) these skills and unlock more and more tasks– tasks that will eventually allow them to build their own team, or even their own business, where they manage multiple projects that deliver the same quality results to those on the demand side.

How To Use Facebook Audience Insights To Discover New Targets

By Paul S Leave a Comment

In our last blog post about how to use Facebook Audience Insights, we blew the lid off how to understand the treasure trove of data available.

Today, we are building upon that to show you HOW to actually use the tool 🙂

How To Set Audiences in Facebook Audience Insights

In the navigation, go to Audience Insights

Select ‘Everyone On Facebook’
Set the audience Age, Gender, and Location

Set any interest targeting

3 Audience Insight Pro Tips

#1 – Under the Advanced audience settings, you have access to eight other types of audience filters. Use this to get into people’s lives. Leverage information such as their relationship status, parental status, or even political leaning for deeper targeting.

You can pick out and analyze very precise targets

#2 – Get insights into your own Pages by adding in the Page connection filter. Please note you won’t be able to get data if the page doesn’t have enough Likes. Use this to find natural affinities between your business and other brands.

#3 – If you find an audience you want to run some ads at, use the Save button to create an official Audience asset.

Now, you not only know how to read the data, but also how to create your own audiences that can be used in your ad campaigns. Remember, this isn’t limited to the targeting either. Take what you have learned and use it in the content of your ads as well!

How To Use Facebook Audience Insights To Understand Targeting

By Paul S Leave a Comment

If data is the future, Facebook is sitting on a whole mountain of it. Smart business owners can actually mine for insights all they want, for free. The only cost is your time and brain power.

There is a tool called Audience Insights, and not many people know HOW to use it.

My goal for this article is to share how you can leverage this robust data sifting tool to find new and exciting targeting opportunities. One can also use this tool to validate customer avatars as well, if they are so inclined.

In over-simple terms, Audience Insights gives you a looking glass into the corpus of user data available. Not all the user data, but certainly enough to do the job.

On the left of the tool are your audience settings (which we will dig into in another blog post). On the right of the tool, are all the tasty data available in different slices. Should you find an audience slice you really like, you can create a formal Audience to run ads at the top of the tool.

Facebook Audience Insights gives you access into four distinct views of the Facebook users you’ve chosen in the audience settings. Later we will dive much deeper into how these views work. The four views you can see are:

Demographic information such as age, gender, relationship status, education level, and job title.
Page Like information such as top categories and relevant pages.
Location information available by city, country, and language.
Activity information such as how often the selected audience comments or likes a page; also see device usage in this view.

For some of these views, you can also see how your chosen audience compares to the average Facebook user.

As an example, when you look at people who like Coca-Cola in America, they are 27% less likely to be married than the average Facebook user. A simple insight such as this can help you refine your ad targeting. A competitor soda might exclude married people from their ad targeting to try and take some of Coke’s market share.

I believe that most people get confused about Audience Insights because they aren’t sure WHY they are using the tool. The various ways you can tune and select audiences leads to nearly limitless possibility, which can add to the confusion.

To demystify things, let’s look at how to read each view once you have selected an audience (which we show how to do later in the article).

#1 of 4 – How to Understand Demographic View of Audience Insights

The Demographic view shows your audience, the blue bar, and how it stacks up against the average Facebook user. You can hover over the bars for more information. You can even click the bar to add those audience filters to your existing selection.

For those who like Coca-Cola, they are generally younger and not married.

Scrolling further down shows the Job Title and industry information. The bars work the same except they are horizontal. The compare column shows how much more likely your selected audience is to be in that industry. Running ads that are segmented by industry is a great test to see who is really responding to your content.

Food and restaurants employment are 52% more likely than the average Facebook user for people who like Coca-Cola.

# 2 of 4 – How to Understand Page Likes View of Audience Insights

The Page Likes view shows two main chunks of data. First, you can see the top page categories liked by your selected audience. The tool will show 10 categories by default, and you can show more than 30 if you click ‘See All’. Second, you can see related pages and their audience affinities.

Coca-Cola fans really love Hershey’s and Steak ‘n Shake. Targeting these brands might be good for top of funnel awareness if one were a soda competitor.

The relevant pages and affinity section can be sorted by relevance, audience size, and affinity. This can expose other potential targets for advertising.

People who like Coca-Cola are 1,097x more likely to also like Gold Peak Tea- another member of the Coca-Cola brand.

Sometimes, you can find unexpected targeting opportunities. For example, a soda competitor would probably have good luck targeting a specific brand given the data above. That might not be super obvious before one looks at the data.

#3 of 4 – How to Understand Location View of Audience Insights

The Location view allows you to view your selected audience by top cities, countries and languages. This one is pretty self explanatory.

Fun tip: use this to sleuth out popular local places because you can click on the bars. Again, another rich source of potential targeting opportunities.

Indiana, Tennessee, and Texas are the biggest states for Coca-Cola.

I clicked on the Indianapolis bar and went to the Page Likes. These are all popular local places that are enjoyed by people who like Coca-Cola. One might consider geo-targeting these locations for highly targeted ads.

#4 of 4 – How to Understand Activity View of Audience Insights

The Activity view allows you to view your selected audience’s behavior on Facebook as well as some device information. While you can’t click on any of the bars in this view, the behavior data is still highly valuable.

Compared to the average Facebook user, Coca-Cola fans are much more inclined to Like a page, like a post, leave a comment, share a post, or click on an ad.

The only thing notable about American Coca-Cola fans, are that they are 19% more likely to use an iPhone/iPod than the average Facebook user.

There is a setting to change to the Primary Device usage in the upper right of the pane. This means that you are looking at the most used device by a user, rather than the combination of devices (i.e. phone, computer, tablet).

However, if we are only looking at the primary device, a Coca-Cola fan is more likely to be an Android user.

Now that you understand how to read the data, hopefully you can see how this information would be valuable to your business.

Again, there is a LOT of information here. Don’t get overwhelmed. Pick an idea and go with it.

Want to split test Apple vs. Android users? Try it out. Want to only go for single people because the data says so? Give it a shot.

The best part about running social ads is that you can take many shots on goal. By gleaning insight from this tool, you should be able to take more educated and profitable shots at goal.

In a future article, we will show you the best part of this tool…setting audiences!

For now, play around and see what you can discover 🙂

How to create, edit, share, and boost a WHY video

By Kurtis Daems Leave a Comment

Do you have a WHY behind what you do? People are more likely to buy from someone who has a story or mission that they identify with. We believe that the best way to share your stories or mission in an engaging way is through the use of a WHY video. A WHY video defines your reason, or your passion, and it is important to utilize the power of video content and social media to effectively share this with your desired audience.

Video is the most powerful ingredient of your personal brand, starting with your story and amplified by the stories of your ambassadors. It starts with you. Whether you’ve been regularly creating content for 10 years or have never written an article in your life, you’ll be able to easily create a WHY video by following this step-by-step process.

Before filming your WHY video, it is important to consider what your strategy is. There are three main components that make up your strategy: your goals, content, and targeting. When you go to produce or distribute a piece of content, think about what your end goal is. What type of content do you need to produce to achieve this, and what demographics or audiences should see this content? This is the idea behind Goals, Content, and Targeting, or #GCT. By considering these components for your own strategy, you will be able to produce and distribute much more effective video content.

Once you have an idea of what content you’d like to create, it’s go time! There are 4 main components to filming your video. The first is to begin with a hook, or something to quickly capture your audience’s attention as they scroll through their feed. This could be done by movement or something you say. Once you have their attention, you must retain it by bringing them along a journey that will ignite pain or pleasure for them. Here you could tell a story, show a success or failure, or clarify a benefit. At this point, the audience is ready to be presented with a solution or resolution to the story, and you can show that what you offer is that solution. Now the audience is ready to be given a call to action. What should they do as a result of hearing your message? Although these 4 components are more general to any one-minute video you make, they can be applied to producing a WHY video and should be considered when making your own.

In making any video, the key is not to overcomplicate it. No need for fancy equipment– have a friend film you on a cell phone camera, or if you’re by yourself, you can take a selfie video. We have found that vertical or square videos with captioning often perform best due to the fact that they fill most of the screen on mobile devices, which is where the majority of social media users will be. This style of video also comes across as more feed-like and personal, and something people will be much more inclined to stick around and watch as opposed to a professionally-made advertisement.

The biggest issue we see people run into in making their videos is camera shyness and overthinking what they’re going to say. These can both be overcome with repetition and practice, but our biggest piece of advice is to allow yourself to speak from the heart. We believe that sharing your authentic self is much more natural and powerful, because people trust people. As our CEO Dennis Yu says, “Being real is more important than being perfect.”

If necessary, you can edit your video with a headline, captioning, lower-thirds, etc. These help to optimize your videos for views even when people don’t have their sound on.

Once you have the final version of your WHY video, you’re ready to share it. You can upload your video to multiple places, including your Facebook public figure page, LinkedIn page, Twitter, etc. We call this process of sharing a piece of content to multiple platforms “cross-posting”, and by doing this, it will help you to reach more people. Write compelling copy, add automatic subtitles if you don’t already have captioning, and click “Share”.

After publishing your post, the final step we recommend is to boost your post on your Facebook public figure page using the Dollar a Day strategy. (If you have not already created a Facebook public figure page for your business or personal brand, we highly recommend doing so). Boosting is when you put some spend behind a post to help it reach more people who you’d like to see your content. By spending as little as one dollar per day, you’ll be able to gain enough information after several days to help you determine if the post will be a likely winner, based on how it compares to the Standards of Excellence. This low-spend strategy also allows you to test multiple posts and audiences at the same time without breaking the bank, so you can then determine which is receiving the best engagement and should continue to have spend put behind it.

Congratulations! You’ve just successfully created, edited, shared, and boosted your WHY video. This same step-by-step process can be applied to creating any one-minute video, and we highly recommend following this process of determining your goals, content, and targeting and amplifying your video using the Dollar a Day strategy in order to effectively produce, publish, and distribute content going forward.

(P.S.– To see examples of WHY videos, be sure to check out the many videos we have on the “Why” section of our website)

Basic mistakes of a video editor

By josh.hamby Leave a Comment

Video editing can be overwhelming at times, especially when you have a lot of videos to edit in a day. This leads to “subconscious” errors along the way.

Most errors are basic ones that can be fixed immediately if you just watch your video every time you finish it.

If you’re just getting started in video editing, here’s the list of the basic mistakes that you can avoid:

Before Editing:

Usage of low authority videos for speaker reels.

A speaker reel (mission reel, sizzle reel, testimonial reel, keynote speaker reel) is a short piece, usually 2-3 minutes long, of edited video or film footage showcasing a person’s previous work.

We use high authority videos for this. This is to display the credibility of the speaker, or the event. Using low authority videos such as b-rolls will make it feel less credible. Please see here how to consider a high authority video.

So before editing, editors must compile the high authority videos that s/he can use for the showreel.

During Editing:

Having a weak introduction to the video:

This is where we usually lose the viewers. The first 4-5 seconds are the most important seconds of a video, be it a showreel, or a one minute video. Most beginners in editing don’t pay attention to this. They use a weak introduction in a one minute video such as starting it with a question or a ‘bumper’. Please see here what a bumper is. In our case, we use a ‘hook’ as a strong intro. Here’s a video explaining what hook is.

For the showreels, not leading with the highest authority shots makes a weak intro.

Missing lower thirds

A lower third is a graphic overlay placed in the title-safe lower area of the screen. This contains the basic information of the speaker such as his/her name, title and the company that s/he represents. Without this, viewers will be clueless on who is present in the video.

Editing videos that are not mobile friendly:

Nowadays, most viral videos are found on Facebook/Instagram. It is important to optimize videos based on Facebook’s standard by using their video dimensions.

Recently, there are two sizes that are currently used in Facebook —

Square size (1:1)

Vertical size(9:16)

Using either of the two gives an upper hand by occupying more of the feed, as well as the clarity on a mobile device as opposed to posting your videos in default size(16:9).

Not working in a “sound-off” environment:

Being the most used social media website/app in the world, you can see lots of people browsing on Facebook everywhere, restaurants, train stations, beach resorts, anywhere as long as you have a data signal.

But since most people use it in public places, they aren’t fond of watching videos with the volume on. Thus, creating videos that will work in a “sound-off” environment is an advantage. Besides, you don’t want the viewers ignoring your video just because they can’t understand what it is all about when it’s muted?

Usage of stock images/videos as b-rolls.

One factor of a good video is personalization. Personalized videos make it easier to market your products or your event and make it more engaging to watch. Showing a part of you and what you do in your videos will build trust from your viewers. Using stock images and videos as b-rolls will create the opposite.

Reminder: When the use of stock footage is necessary make sure that you have the proper licensing, as well as with music assets in every video.

Weak audio – echoey, robotic

Raw videos with background noise automatically need to be edited on Adobe Audition or any software/app that can enhance an audio. If the quality of the audio is echoey or robotic and hard for you to understand, then the audience will not be able to understand either.

The background music is louder than the speaker’s voice.

In relation to the audio, it’s a major no-no to have higher volume background music than the speaker’s voice.

After Editing:

Failed to check the caption on the first iteration:

This is a mistake that can easily be fixed if the editor would just check the video after exporting. It will help save time for the “Proofer” if the editor can fix wrong grammar, capitalization, and usage of punctuation marks. This saves time for the editor by not having to send the video back and forth just because of these basic errors.

Not using the proper naming convention:

We normally use a proper naming convention, so we won’t confuse which one is the updated version. So just using a general naming scheme, such as video1.mp4 or How to create a lower thirds.mp4, for the video will cause problems eventually. Each video should have a Date and Version at the end for example Dennis_Conference_Seattle_662019_V1.mp4

Sending a link that is not open to public or broken.

When sending videos to clients, make sure that you share the proper link with them. Set the link to be view-able by “All with the link” or add them to the specific drive folders permissions so that they are able to view it.

By following these processes you can save tons of time on your edits.

What do you do when a client won’t respond to email and won’t use your project management system?

By Dennis Yu Leave a Comment

Some of them prefer to use Facebook messenger and text, which leads to side conversations.

And that’s fine if the agency is just you. But when you have a team involved that has to coordinate, this quickly becomes a mess.

We use basecamp so we have an audit trail– to prevent “he said, she said”.

Our rule, that all clients and team members know, is “if it’s not in basecamp, it didn’t happen”.

We still have calls, emails, and such. But everyone knows that if we agree to do something or have details about a project, we post it in basecamp.

The ugly reality of running an agency is that there is turnover on the agency side and unrealized expectations and miscommunication on the client side.

So you must have systems in place to keep things going if the client fails to reply or a team member fails to deliver.

Why am I seeing a “continuation” thread in Basecamp?

By Dennis Yu Leave a Comment

Gmail has a 100-comment limit per thread. So when we’re getting close to that number of comments, we start a continuation thread which references back to the original thread.

If you’re a client, this is a good thing, since it means we’ve gone through a lot of communication and iteration cycles to tune your campaigns.

Rather than wait to 100 comments in a thread, we’ll start a new one at around 80, since we don’t want to hit that limit, which would kill our ability to track and follow-up. Our team members use the Boomerang by Gmail app to track follow-ups, so sometimes you’ll see us start a continuation thread at only 50 comments, since there might be a few dozen internal follow-ups that you don’t see.

We allow any team member to start a continuation thread if they see the thread count start to get high– it’s not like fine sheets, where you want a really high thread count!

If you want a peek at how large-scale project management is done, you might be amused to know we have some threads that have 7 continuations on them, meaning that we have 700 iterations on that one thing. This is the case for our Team Roster, which we update every couple days, as well as some of our core courses– Dollar a Day, Social Amplification Engine, and so forth.

How To Write For Facebook Dynamic Creative Ads

By Paul S Leave a Comment

How To Write Facebook Dynamic Creative Ads

If writing is a challenge for you, the prospect of having to write multiple headlines and texts for a Dynamic Creative ad may stress you out. Fortunately, the more you write, the better (and faster) you’ll get.

To help out, here are 13 angles you can try in your Dynamic Creative campaigns:

The “New” Angle – Brand New Burger Truck Open Now! Vegetarian-friendly too.
The “SHOUT” Angle – RED OWL BURGERS AND BREW NOW OPEN! FRIES! BEER! VEGANS LOVE THE IMPOSSIBLE BURGER!
The “How to Yay w/o Boo” Angle – How to satisfy that burger and beer craving without messing up your kitchen: Red Owl Burgers and Brew 🍔🍺
The “Inclusion” Angle – Join your people and feed yourself burgers and beer amongst friends.
The “Exclusion” Angle – Burgers! Beers! Red Owl! No wimpy drive-thru burgers allowed!
The “Benefit” Angle – Red Owl Burger and Brews. Enjoy the mouth-watering smell of our craft burgers.
The “Logic” Angle – Don’t you love a high-quality burger AND beer. So do we. That’s all we sell. Why not come by tonight? Have you eaten yet?
The “Man on a Mission” Angle – Paul Benson was on a mission to deliver world-class burgers out of a food truck. Not only did he nail it, but he also nailed it for vegetarians. Mission accomplished!
The “Newsjack” Angle – This angle is about taking any of these angles and hooking into a topical event. Right now, as I write this in early May 2019 as an American, I could talk about the Mueller report and somehow connect it to food and burgers. Or beer, for a fun spin on things (i.e. ‘Sorry for the Mueller Report everyone, they got hammered at Red Owl Burgers & Brews first…’).
The “Gain” Angle – You know that satisfying feeling when there is a burger and some beer in your belly? You can have that. Right now.
The “Dog Whistle” Angle – Burger and Beer Lovers! Come to Red Owl Burger & Brews 🍔🍺
The “Touchstone” Angle – If you were in the kitchen with Paul Benson in 2018, you witnessed the evolution of today’s notoriously good burgers. While that part is history, you can benefit from all that hard work and testing now.
The “Fear of Missing Out” Angle – The smell of cooking burgers..the crisp, refreshing beers…you wish you were here.

Remember, you can also use these for headline ideas too.

Don’t overthink it. People are reasonably forgiving of bad writing. Over time, you’ll improve. And thanks to Dynamic Creative, you’ll be able to see which kinds of angles work for your audience (and, more importantly, which don’t). You can always write variations of the same aspects. The same goes for images when using Dynamic Creation: you can find similar or modified versions of working ones.

How To Use Facebook Dynamic Creative Ads

By Paul S Leave a Comment

Yee haw! You kind of know how to get some kind of results from Facebook ads…

…or…

…you have no idea what you are doing!

If you fall somewhere in that gap, I’m going to show you a not-so-secret trick to becoming better at ads AND seeing more results.

I know this sounds hypey because it is.

Here is what you need to know: Dynamic Creative is a self-optimizing ad. If that didn’t blow your mind, imagine an ad that learns what kind of headline, and image, and text (and so on) is best for your chosen target(s).

So yeah, let me continue to hype this up before I explain how simple it is to use.

You see, this idea of figuring out which combination of content works best is known as multivariate testing. It sounds fancy because it is complex data and statistics work. And it used to be very expensive to set up and learn from. Website technology that can do this has been around for a while. But ads, those still require great skill to perform a multivariate test- until now.

The average person can pick a few images, write a few headlines, and come up with a few texts, and away they go!

Facebook will take all those things and figure out which of those different elements are effective and in what combination.

This is a multivariate test on an ad; a self-optimizing ad.

The best part- even if you are bad at writing, you’ll be able to see what is landing with your audience quickly.

Now that I’ve thoroughly hyped this up with big words and such, let’s get down to business and show you exactly how to do this.

One thing to note is that I’ll only be talking about the Dynamic Creative feature itself. There won’t be any strategy or targeting training. Assume you have a website page and you want to drive traffic from some Facebook audience.

How To Create Facebook Dynamic Creative Ads

Pre-requisites:

A webpage to drive traffic
Facebook Page
Facebook Ad Account

Go to the Ads Manager and create a new Traffic campaign
In the Ad Set for the campaign, near the top of the page, toggle Dynamic Creative. You may be asked if you are sure you want to use this feature, confirm.
Proceed with your Targeting
In the Ad for the campaign, you’ll notice that most ad objects have a + sign. This allows you to load multiple versions of that object.
Load your various assets:
- Up to 10 images; remember to optimize the crop on each one!
- Up to five post texts
- Up to five headlines
- You can choose multiple CTA
Publish the campaign
Duplicate ad set and adjust targeting (if you want to run against multiple targets)

How To Report On Facebook Dynamic Creative Ads

Reporting on Dynamic Creative results can be a bit tricky if you don’t know where to look. The secret is in the Breakdown dropdown. It holds a treasure trove of insight.

Pre-requisites:

An active (or inactive) campaign with Dynamic Creative

Go to the Ads Manager and navigate to the campaign with Dynamic Creative
Go down to the Ad level for the campaign; you may also want to stay at the Ad Set level if there was multiple targeting efforts.
Near the top right of the data, use the Breakdown Dropdown and choose which Dynamic Creative asset you want to compare
There is also the Combination which will show the winning overall combination of assets; this will only work if enough impressions were made.

Age Doesn’t Matter: Why Age Restrictions on Your Facebook Page Won’t Hurt Your SEO

By Dan Pasker Leave a Comment

In an effort to keep young people safe, Facebook now requires you to add an age restriction to your page if you are displaying content related to subscription services, student loan services, or dating apps.

In other words, anyone under the age of 18 will not be able to view your Facebook page.

Setting an age restriction is often necessary to comply with Facebook’s guidelines. Obviously, this will restrict how many Facebook users are able to view your content. The question is this:

Will setting an age restriction on your Facebook page impact the organic results you get from people doing Google searches?

Believe it or not, the answer is no!

Here’s why:

Google only identifies Facebook home pages in its search results, not individual posts which may have restricted content. A comparison of Facebook pages with and without age restrictions shows that the organic traffic sent over from Google follows the same pattern for both types of page.
If we’re being honest, then we’ll admit that Google isn’t too interested in displaying Facebook content in their search results anyway. In the same way, Facebook isn’t too interested in displaying Google content (including YouTube videos) in their feeds either. So restricting views in one area really doesn’t have much of an effect on the other.

Bottom Line: When it comes to SEO (Search Engine Optimization) and online visibility, age really doesn’t matter.

Don’t waste your time going through every old post and scrubbing out every reference to guns or other 18+ content – it won’t impact your search engine activity and just isn’t worth the time or the energy you’ll spend!

Nor is it worth agonizing over how to get more Facebook organic traffic results from Google searches. This is a waste of time. It will not help you keep your marketing priorities in line, grow your business revenue, or increase your ROAS (Return on Ad Spend).

When it comes to optimizing your search engine results, age really doesn’t matter!