This framework is for roofing company owners who need to know what to fix first. You score five pillars — Google Business Profile, Website, Content, Paid Ads, and Follow-Up — from 1 to 5 each, for a total out of 25, and the total tells you what tier of marketing to run for the next 90 days. It comes from …
Lead Nurture Sequences: The 5 Emails That Keep a “Not Yet” Alive
Most contractor leads are not lost. They are just “not yet.” A homeowner asks for a quote, then goes quiet for five weeks. The Follow-Up Machine wins the first five minutes. This sequence wins the next five weeks. Purpose Turn a silent “not yet” into a booked inspection without pestering anyone. This is the exact 5-email sequence from Fire Your …
Hiring for Contractors: Your First Content Hire
This SOP is for a contractor whose marketing system already works and who needs their time back. It hires one motivated person with no marketing background and trains them on your system in 2–3 weeks, so content production stops depending on you. It is the living version of Chapter 11 of Fire Your Agency, Keep Your Growth, and it staffs …
The Follow-Up Machine: Answer Every Lead in 5 Minutes or Lose It
This SOP is for contractors who already get leads — and lose them in the hours before anyone calls back. It builds the machine Brad Strawbridge runs at Capital City Roofing: every lead into one CRM, a response inside 5 minutes, a preliminary quote inside an hour, and AI answering the calls nobody can pick up. It sits downstream of …
The AI Stack for Contractors: The Minimum Setup That Replaces the Agency Retainer
This SOP is for a contractor who is done paying an agency to do template marketing. It sets up the small stack of AI tools Brad Strawbridge actually runs at Capital City Roofing — about $70 a month in tools, run in 30–40 minutes an evening. It is the tooling layer of the Content Factory: you produce real job-site proof, …
The AI Apprentice Program: Learn, Do, Teach
This page is for a young adult who wants real marketing skill — and for the contractor who would rather hire a trained operator than rent an agency. The AI Apprentice Program teaches the system by doing the work: learn the method, run it on real tasks with a reviewer, then teach the next person. It is the community program …
The 90-Day Takeover: Your 90-Day Implementation Plan
This SOP is for a contractor who wants to own their marketing instead of renting it from an agency. It turns 90 days into a working system — audit first, content every week, ads and reviews ramping behind it — so that by day 90 you can see, in numbers, where every lead came from. It is the living version …
How to Calculate Your Total Social Media Views
See how Dylan Haugen counted total social media views across five platforms, checked overlap, and displayed a credible number on his website for sponsors.
Expertise-Led Content: What Pete Hazzard’s Interview Shows
Dennis Yu interviews Pete Hazzard on Athlete Spotlight about Cam, family support and learning from one another. Watch on YouTube. Expertise-led content begins with something a person has done, learned or observed. Pete Hazzard provides a clear example when he explains how he began writing a book and how his son, Cam Hazzard, helped him work with AI assistants and …
How We Cut Podcast Episodes Into 7 YouTube Segments
A four-minute segment cut from an hour-long podcast episode passed every full episode on the channel within three days of publishing. The episode it came from had been live for four months. The segments are cut and shipped under our YouTube podcast editing standards — the same packaging, captions, and publish QA every episode passes. That segment reached 5,273 views. …
What to Do When Your Book Is Pirated on Google Play
Someone uploaded our book to Google Play under his own name. Here is every Google team we contacted, what each one said, and the checklist we use now.
AI Agents Will Replace Software — Here’s What Can’t Be Replaced
I just got off stage after one of my favorite things to do, a live audit. A woman named Jean volunteered. She runs gasper.net, and her company has three stores selling landscaping equipment here in Philadelphia. I dictated what I wanted, and the AI spawned a set of sub-agents, built its own mini project plan, and got to work while …