AI Agents Will Replace Software — Here’s What Can’t Be Replaced

I just got off stage after one of my favorite things to do, a live audit. A woman named Jean volunteered. She runs gasper.net, and her company has three stores selling landscaping equipment here in Philadelphia. I dictated what I wanted, and the AI spawned a set of sub-agents, built its own mini project plan, and got to work while …

Why I Left Billion Dollar Ad Budgets for Plumbers

People ask why someone who ran campaigns for Nike, the Golden State Warriors, and Rosetta Stone spends his days helping HVAC companies show up on Google Maps. It sounds like a step down. It isn’t. Here’s the whole thinking, plus the specific systems I use. Every door was opened by someone else I represented California in the National Spelling Bee …

I Had Hours of Video Rotting on My Phone Until GrokBot Went and Got It

I made a bunch of videos with my friend Britain Eriksen. We were walking around the lake with a little selfie stick, talking about digital marketing and making one-minute videos and all this and that. Everything you need to know about digital. Even in the car we were talking about stuff, and we were hitting golf balls. All kinds of …

Your AI Agents Have Amnesia — Here’s the Fix

I’ve got two Claude Max plans, a Max ChatGPT, Max Perplexity, Cursor, and Grok Bot. All running. All burning credits in different ways. For a long time that was a problem, not a flex. Every one of them started from zero. I’d explain a client to Claude, get good work out of it, then open Cursor the next morning and …

Installing AI agents in a real business, Dennis Yu at Hippo Roofing, three hours nothing cut

The Five-Minute Brief Dennis Yu Dictated Before the AI Agent Did Anything

Disclosure: Hippo Roofing is a BlitzMetrics client, Dennis Yu is our chief technology officer, and the Jack who appears in the brief works here. This is an account of our own engagement. A good brief for an AI agent reads like the first day of onboarding a new employee. You say where you are, what you want, which systems hold …

Stop Chatting With AI — Start Managing It Like Staff

Most people are using AI wrong, and it isn’t because they picked the wrong model. They open a chat window, type a sentence and a half, get something mediocre back, and conclude the tool is overhyped. What they’ve actually done is hire the smartest employee they’ve ever had access to and then give that person no job description, no SOP, …