People ask why someone who ran campaigns for Nike, the Golden State Warriors, and Rosetta Stone spends his days helping HVAC companies show up on Google Maps. It sounds like a step down. It isn’t. Here’s the whole thinking, plus the specific systems I use. Every door was opened by someone else I represented California in the National Spelling Bee …
I Had Hours of Video Rotting on My Phone Until GrokBot Went and Got It
I made a bunch of videos with my friend Britain Eriksen. We were walking around the lake with a little selfie stick, talking about digital marketing and making one-minute videos and all this and that. Everything you need to know about digital. Even in the car we were talking about stuff, and we were hitting golf balls. All kinds of …
Your AI Agents Have Amnesia — Here’s the Fix
I’ve got two Claude Max plans, a Max ChatGPT, Max Perplexity, Cursor, and Grok Bot. All running. All burning credits in different ways. For a long time that was a problem, not a flex. Every one of them started from zero. I’d explain a client to Claude, get good work out of it, then open Cursor the next morning and …
The Five-Minute Brief Dennis Yu Dictated Before the AI Agent Did Anything
Disclosure: Hippo Roofing is a BlitzMetrics client, Dennis Yu is our chief technology officer, and the Jack who appears in the brief works here. This is an account of our own engagement. A good brief for an AI agent reads like the first day of onboarding a new employee. You say where you are, what you want, which systems hold …
The Earnest Homes SEO Audit: Win More LA Owners
See The Earnest Homes’ Los Angeles property-management SEO, website, review, and authority gaps, plus the prioritized 90-day fix plan.
Stop Chatting With AI — Start Managing It Like Staff
Most people are using AI wrong, and it isn’t because they picked the wrong model. They open a chat window, type a sentence and a half, get something mediocre back, and conclude the tool is overhyped. What they’ve actually done is hire the smartest employee they’ve ever had access to and then give that person no job description, no SOP, …
Reciprocal Credibility: When Two Experts Endorse Each Other
You cannot declare your own credibility. Two experts endorsing each other on camera creates an entity association neither one could claim alone.
The Story Behind the Numbers Is the Marketable Asset
A million likes made the Warriors no money until they turned it into articles. A billion-view creator has the same gap. Here is how the story converts.
Claude Is Now Editing Our Videos in Descript
I used to spend hours toiling inside video editing tools. I wish we had agents years ago. The Content Factory has four stages. Produce, process, post, promote. You produce. Record something real on a topic you want to be known for. That’s your only job. Then it gets processed, which means edited, transcribed, chopped into pieces. Posted to YouTube, your …
How to Thrive as a New Team Member Using AI
Start here Canonical page for every new team member. The same mistakes, in one place, before the access list. New Team Member → It was 2 AM in Los Angeles. Leo Pohlmann and I had spent the entire day at Six Flags Magic Mountain, rode twenty-some rides until we nearly threw up, left the park at 10 PM, and then …
Personal Branding Is NOT What You Say About Yourself
Dennis Yu on personal branding done right — the 30-point authority score, the topic wheel, perceived vs. demonstrated authority, and podcasting as the #1 hack.
The AI Agent Framework for Entrepreneurs (That Still Works 12 Months From Now)
Dennis Yu’s framework for building AI agents for entrepreneurs — MTP, GCT, reward loops, the knowledge base, and token-to-value arbitrage. Straight off the whiteboard.