I used to spend hours toiling inside video editing tools. I wish we had agents years ago. The Content Factory has four stages. Produce, process, post, promote. You produce. Record something real on a topic you want to be known for. That’s your only job. Then it gets processed, which means edited, transcribed, chopped into pieces. Posted to YouTube, your …
How to Thrive as a New Team Member Using AI
Start here Canonical page for every new team member. The same mistakes, in one place, before the access list. New Team Member → It was 2 AM in Los Angeles. Leo Pohlmann and I had spent the entire day at Six Flags Magic Mountain, rode twenty-some rides until we nearly threw up, left the park at 10 PM, and then …
Personal Branding Is NOT What You Say About Yourself
Dennis Yu on personal branding done right — the 30-point authority score, the topic wheel, perceived vs. demonstrated authority, and podcasting as the #1 hack.
The AI Agent Framework for Entrepreneurs (That Still Works 12 Months From Now)
Dennis Yu’s framework for building AI agents for entrepreneurs — MTP, GCT, reward loops, the knowledge base, and token-to-value arbitrage. Straight off the whiteboard.
Mentorship at Scale: How the Local Service Spotlight Model Works
Dennis Yu breaks down the Local Service Spotlight model — lighthouses, rev-share, and becoming five-mile famous. Mentorship at scale, straight off the whiteboard.
Nathaniel Stevens: The Untold Lessons Behind Yodle’s Incredible $342M Exit
Dennis Yu breaks down what Nathaniel Stevens’ $342M Yodle exit teaches founders — from finding a CTO with flyers to learning SQL and prompting.
How We Built Piotr Zawiślak’s Personal Brand From One Interview
We taught 76 dunkers a system at The Dunk Camp, then ran it end to end on one of them. Here is how one interview became Piotr Zawiślak’s personal brand site.
What Josh Felber Taught Me About Real Gratitude
Josh Felber sent me a box of handcrafted knives, engraved “exclusively for Dennis,” with a handwritten card. I opened it on camera because the gesture said everything I try to teach people about building real relationships. It was not a mass-mailed swag bag. It was specific, it was personal, and it was clearly built for one person. That is exactly …
5 Steps to Own Your Own Marketing
If you’re a business owner paying an agency to handle your marketing, there’s a good chance you have no idea what’s actually happening with your money. That’s not because your agency is trying to scam you. It’s because most business owners never set up the right systems to stay informed. I’ve been in this game a long time. I was …
Recursive Self Improvement for AI Agents
Recursive self-improvement is the process of building AI agents that learn from their own output and get smarter every time they complete a task. Anthropic recently shared that they’re generating eight times more code than they were just a few quarters ago using this same approach. The principle is straightforward: when an agent does work, it documents what it did, …
AI Slop in My Inbox: The Cobbler’s Son Has No Shoes
This page is a worked example (a leaf). The canonical for how we audit is How we audit. This week a cold email landed in my inbox with a subject line about “a few thoughts on BlitzMetrics’ digital presence.” Attached was a seven-page PDF titled a “Digital Growth Audit Report,” generated by a firm calling itself Pulse Grow AI. The …
How We Repurposed Marketing Mechanic Episode 39 Into 10 Pieces of Content
I recorded episode 39 of Marketing Mechanic about Google’s biggest search change in 25 years. It was a single video, shot at the Cleveland Airport, no fancy production. Just me talking into my phone about what happened at Google I/O. From that one recording, we created 10 pieces of content without writing a single thing from scratch. Here’s exactly how …