Below you'll find a list of all posts that have been tagged as “Dennis Yu”
Build log: restructured dennisyu.com from publisher front-end into figurehead commerce in one Cowork session. New /personalbrand/ page positioned as a system not a website, three-paths audience section between the hero and Services, broadened hero mission. Plus one Elementor REST workaround documented and how it lit everything up with a single Publish click in Chrome.
Black buttons blend into dark backgrounds and lose every A/B test against brand-colored CTAs. Here’s the rule, the rationale, and the one-file WordPress plugin shipped to enforce it fleet-wide — installed on blitzmetrics.com and localservicespotlight.com in under twenty minutes.
Alex Makowski and I just got off stage at DigiMarCon in New York. We sat down right after to talk about what actually works when it comes to personal branding and generating leads without being pushy or salesy. What we covered isn’t theory. This is stuff we live and breathe every single day. And the truth is, most people are …
How do you do SEO at scale using AI for an agency? It’s easy to do it for one client. But when you have thirty or forty clients, a lot of people, and a lot of tools, it becomes complicated, especially when you’re bringing in AI to do the work, maintain quality, and report results back to clients. I’m Dennis …
How a $15,000 AI-generated Wix site can destroy your Google rankings Have you ever seen something so scammy that you just had to stop everything and warn people? That happened to me when a friend who’s a roofer almost fell for this one. A so-called SEO agency is selling pre-built Wix websites to roofers for $15,000. The pitch sounds great: …
18 months ago, if you Googled “Brady Sticker,” you’d get a bunch of Tom Brady sticker results and a company called Brady that makes labels. You’d have to scroll way down to find Brady Sticker, the CEO of Church Candy, a three-time Ninja Hacks winner in the Seven Figure Agency community, and one of the sharpest digital marketers serving churches. …
Here’s something most people in digital marketing don’t realize yet: one person using AI agents can now outperform an entire team of virtual assistants. Not by a small margin. By 100x. That’s not hype. That’s what I’ve seen firsthand, and it’s what leaders like Sam Altman, Dario Amadei, Demis Hassabis, and Elon Musk are all saying too. AI agents are …
If you run a local service business and are wondering whether ChatGPT, Perplexity, and Google AI Overviews will keep sending you customers, the answer is no: you do not need to optimize separately for any of them. The same signals that earn you a Google Knowledge Panel are the signals that get you cited by every AI tool. I sat …
AI is going to revolutionize and upend digital marketing for contractors in the next 12 months. I’m going to show you what’s going to happen, why it’s going to happen, and what you need to do to be prepared. I’m Dennis Yu, and every week I walk through marketing principles as the Marketing Mechanic so you can understand what’s coming …
If you run a concrete coating company, chances are you’ve been burned by a marketing agency before. They slide into your DMs or pop up in your feed making big promises, and then the phone never rings. I’ve seen it happen hundreds of times across the home service industry. That’s why when something actually works, I pay attention. What makes …
I was walking around NAB 2026 with Carson Teagarden when something kept happening. People came up to us. An ESPN guy recognized Carson. We ran into Sean Cannell and ended up doing a sit down podcast interview right there on the floor. Then Graham Stephan showed up and Carson interviewed him on an iPhone. No professional setup, no studio, just …
How do you stand out in a crowded space as a service professional? Whether you’re a roofer, landscaper, HVAC technician, or digital marketer, the answer isn’t cold outreach or flashy landing pages. It’s building what I call an Authority Engine, a system that compounds your credibility over time, powered by real relationships and amplified by AI. Start with your GCT: …
