Our Pete Hazzard SEO audit covers search data, website fixes, testimonial presentation and relevant links, with speaking inquiries as the business goal.
How Google and AI Decide Who You Are — and How to Make Them Get It Right
Before a prospect ever talks to you, Google and AI have already decided who you are. They pull your reviews, your mentions, your old profiles, your competitors’ claims, and they render a verdict. That verdict shows up in search results, in AI answers, in the little knowledge panel next to your name. Most founders have no idea this is happening. …
3 Interviews, 30+ Assets, and What Every Single One Did
Search Google Videos for “Harry Gold Overdrive Interactive.” The number one result is an article we published in April. It sits above a Vimeo result from 2011 and a YouTube result from 2019 that have had over a decade to hold that spot. Seven images from that same article rank in Google Images for the same term. That came from …
5 Steps to Own Your Own Marketing
If you’re a business owner paying an agency to handle your marketing, there’s a good chance you have no idea what’s actually happening with your money. That’s not because your agency is trying to scam you. It’s because most business owners never set up the right systems to stay informed. I’ve been in this game a long time. I was …
Google’s Biggest Change in 25 Years Released Just Last Week
Last week, Google made the biggest change to search in twenty-five years. They released it at their Google I/O keynote in Mountain View, and while it’s exciting for business owners and people using AI agents, it’s going to disrupt over 95% of marketers, especially SEO consultants. The end of ten blue links For as long as we can remember, search …
Why I Switched from ChatGPT to Claude
Dennis Yu explains why Claude became part of his daily AI workflow, where it fits beside ChatGPT, and what he learned from running agents live.
How We Embedded Google Reviews and FAQs on a Home Services WordPress Site
How we embedded cross-origin Google Reviews and FAQ widgets on a Florida contractor’s WordPress site — with CSS clipping tricks and a dedicated FAQs page for SEO.
How We Set Up RankMath Pro for a Local Service Business on WP Engine
How we configured RankMath Pro Local SEO, meta data, and sitemaps for a Jacksonville contractor — including the Elementor conflict fix and WP Engine timeout workaround.
How We Built Geo-Targeted Location Pages for a Florida Contractor
How Local Service Spotlight used a single page template to build 7 city-specific location pages for a Jacksonville home services contractor — faster builds, real local copy, clean SEO architecture.
How to Turn One Video Into Content for Every Platform
Most people think building a website is the hard part. It’s not. The hard part is creating content consistently and getting it in front of people. Here’s how I do it and how you can too. Why WordPress is still the best framework WordPress is the most popular content management system on the internet. It powers 25% of all websites. …
How Marko Sipilä Used Dollar-a-Day YouTube Content to Build a 115K-View Mid-Funnel Engine for HVAC Quote
Marko Sipilä built ServiceLegend from $50,000 in credit card debt to $320,000 in monthly recurring revenue in two years. Now, as the founder of HVAC Quote, he’s applying the same frameworks that got him there — except this time, we’re watching it happen in real time on YouTube, and the results are a masterclass in how Dollar-a-Day content strategy builds …
What It Actually Costs to Build and Maintain a Personal Brand Website Using AI Agents
We have built over 159 personal brand websites using AI agents through our Content Factory process. People ask us all the time what it costs. Not what an agency would charge — what it actually costs in tokens, runtime, and hosting when agents do the work. This article breaks down the real numbers: the one-time build cost, and then what …