Most people get MAA wrong. Not because they’re lazy, but because they start in the wrong place. What is MAA? MAA stands for Metrics, Analysis, Action. It’s a framework for critical thinking applied to marketing. The whole point is a loop of continuously improving and learning based on real data. You don’t need someone to remind you to do critical …
AI Builder Program
The program behind 7-figure agencies built by young adults using AI Our A-players speak for themselves Marko Sipilä, founder of CoatingLaunch and HVAC Quote Marko built CoatingLaunch from zero to 100+ clients and a seven-figure run rate in under 5 months. He then launched HVAC Quote, a SaaS that grew to 300 paying customers in under a year. He published …
How AI Is Collapsing Marketing for Contractors
AI is going to revolutionize and upend digital marketing for contractors in the next 12 months. I’m going to show you what’s going to happen, why it’s going to happen, and what you need to do to be prepared. I’m Dennis Yu, and every week I walk through marketing principles as the Marketing Mechanic so you can understand what’s coming …
How We Micro-Targeted HVAC Business Owners on YouTube for $6 a Day
How we rebuilt a YouTube ad campaign for HVAC Quote from broad Boost promotions to $6/day micro-targeting, shrinking the inventory pool from 3.3B to 25M weekly impressions — the 132x tightening playbook for any B2B SaaS.
How We Used the Dollar a Day Strategy to Promote Kirt Box’s Victory Archery Sponsorship Interview
When Kirt Box signed a major sponsorship deal with Victory Archery, we sat down with him on the Coach Yu Show to hear exactly how he did it — building real relationships in the archery and bow hunting community, one authentic connection at a time. But creating a great interview is only half the battle. The other half is making …
How to Use Lateral Targeting on YouTube Ads to Reach B2B Roofing Professionals with Dollar-a-Day
Most B2B advertisers on YouTube make the same mistake: they target keywords like “roofing services” or “roof repair near me” and end up showing their ads to homeowners — not the roofing contractors they actually want to reach. If you sell software, supplies, coaching, or services to roofers, you need lateral targeting, not direct consumer targeting. This article walks through …
Marko Sipila on Local Service Ads for Contractors
Marko Sipila has spent years in the trenches of home service marketing — from running his first agency in high school, to scaling a concrete coating company from $50,000 in debt to $320,000 in monthly recurring revenue, to building HVAC Quote into a platform serving over 300 contractors. When he talks about Local Service Ads, he’s speaking from direct campaign …
How Claude AI Built a YouTube Ad Campaign in Google Ads — Step by Step (With Reasoning, Token Estimates, and PPC Guidelines)
Dennis Yu gave Claude AI a plain-English brief to promote his interview with Erik Huberman on YouTube. Claude built the entire Google Ads campaign — targeting, bidding, creative, and launch — without a human touching the interface. Here is the full breakdown of how it was done, what it cost in tokens, and what came from BlitzMetrics guidelines vs. AI knowledge.
The Quick Audit: See What’s Really Going On With Your Marketing
Where do we stand right now? What is costing us money? What should we fix first? Every recommendation in our Quick Audit connects to a revenue outcome, not a vanity metric. Every finding cites the specific platform documentation that supports it. This is not opinion. This is data. I’m Dennis Yu, a former search engine engineer at Yahoo. My job …
Is Your Marketing Agency Scamming You? What Every Home Service Business Owner Needs to Know
If you’re a home service business owner, chances are you’re spending money on digital marketing. But here’s the uncomfortable truth: most agencies, whether they know it or not, are running a scam. I’ve been doing audits with home service businesses for years, and in the last few weeks alone, I’ve seen a lot of broken ones. I’ve spoken at conferences, …
Kevin Lee’s Framework for Dominating PPC, GEO, and the $100B Google Ad Spend Recovery
If you’re spending money on PPC, there is no other person I’d rather listen to than Kevin Lee. I first met Kevin about 22 years ago at Pubcon — back when it was still called Webmaster World — and he was already the go-to authority on paid search. He ran Didit, one of the original search marketing agencies, and has …
How a Google Ads ‘Expert’ Ruined Xhesika Ruzsa’s Business
Xhesika Ruzsa reached out to me, so I audited her website and Google Ads campaign. Seven years ago, Xhesika and her husband started an epoxy and polished concrete flooring business. She managed all the marketing herself, from Facebook ads to Google Ads. Now, they’ve grown to a team of 15. Three months ago, Xhesika took a call from the Google …