I used to spend hours toiling inside video editing tools. I wish we had agents years ago. The Content Factory has four stages. Produce, process, post, promote. You produce. Record something real on a topic you want to be known for. That’s your only job. Then it gets processed, which means edited, transcribed, chopped into pieces. Posted to YouTube, your …
Your AI Skills Aren’t Agents– Here’s the Difference
Most people I talk to are using Claude like a genie. You rub the lamp, it comes out, it grants the wish, and then it disappears back into the bottle. Next time you need something, you start over from nothing. That’s a skill. It isn’t an agent. Just because you have a prompt that produces an incredible result does not …
How AI Is Collapsing Marketing for Contractors
AI is going to revolutionize and upend digital marketing for contractors in the next 12 months. I’m going to show you what’s going to happen, why it’s going to happen, and what you need to do to be prepared. I’m Dennis Yu, and every week I walk through marketing principles as the Marketing Mechanic so you can understand what’s coming …
How to Set Up Tags in Keap and Add Them Manually to a Contact
Tags in Keap are one of the most powerful ways to segment, organize, and automate a contact list — and setting them up takes less than five minutes. Whether the goal is to label a new account manager, track a customer’s journey, or trigger an automation sequence, tags make it possible to send the right message to the right person …
How I Use AI Agents to Do My Marketing
Before you can tell an AI agent to do anything useful, you need to define the task. We have something called the 1000 Task Library, which is a collection of every repeatable task in our business at BlitzMetrics. How do you write a blog post? How do you run ads? How do you onboard a client? How do you send …
Is AI Going to Take My Job?
Everyone’s asking the same question: is AI going to take my job? But that’s the wrong question. If you’re a marketer or working in digital marketing, the real question is: what are the things that remain valuable as AI gets progressively smarter? In this week’s Marketing Mechanic, I’m going to give you a clear roadmap to survive the next three …