AI is going to revolutionize and upend digital marketing for contractors in the next 12 months. I’m going to show you what’s going to happen, why it’s going to happen, and what you need to do to be prepared. I’m Dennis Yu, and every week I walk through marketing principles as the Marketing Mechanic so you can understand what’s coming …
How to Set Up Tags in Keap and Add Them Manually to a Contact
Tags in Keap are one of the most powerful ways to segment, organize, and automate a contact list — and setting them up takes less than five minutes. Whether the goal is to label a new account manager, track a customer’s journey, or trigger an automation sequence, tags make it possible to send the right message to the right person …
How I Use AI Agents to Do My Marketing
Before you can tell an AI agent to do anything useful, you need to define the task. We have something called the 1000 Task Library, which is a collection of every repeatable task in our business at BlitzMetrics. How do you write a blog post? How do you run ads? How do you onboard a client? How do you send …
Is AI Going to Take My Job?
Everyone’s asking the same question: is AI going to take my job? But that’s the wrong question. If you’re a marketer or working in digital marketing, the real question is: what are the things that remain valuable as AI gets progressively smarter? In this week’s Marketing Mechanic, I’m going to give you a clear roadmap to survive the next three …