How a $15,000 AI-generated Wix site can destroy your Google rankings Have you ever seen something so scammy that you just had to stop everything and warn people? That happened to me when a friend who’s a roofer almost fell for this one. A so-called SEO agency is selling pre-built Wix websites to roofers for $15,000. The pitch sounds great: …
How to Build Your Authority Engine
How do you stand out in a crowded space as a service professional? Whether you’re a roofer, landscaper, HVAC technician, or digital marketer, the answer isn’t cold outreach or flashy landing pages. It’s building what I call an Authority Engine, a system that compounds your credibility over time, powered by real relationships and amplified by AI. Start with your GCT: …
Building Your AI Foundation That Lasts
AI tools change every week. Claude Mythos, Gemini 3.0, Grok, ChatGPT. There’s always something new. But chasing the latest tool is a trap. What you need is a framework that stays the same no matter which AI you use. Everything you build should be portable. Here’s the system I use, broken down into four stages. Start with your why Before …
Brad Strawbridge on Trust, Reputation, and Why He Fired Every Marketing Agency
Brad Strawbridge grew Capital City Roofing from zero to $3 million in his first year and is on track to hit $10 million in year two. Those numbers alone would make him worth paying attention to, but the numbers are not why I am writing this article. I am writing this because Brad is one of the most genuinely good …
How I Use AI Agents to Do My Marketing
Before you can tell an AI agent to do anything useful, you need to define the task. We have something called the 1000 Task Library, which is a collection of every repeatable task in our business at BlitzMetrics. How do you write a blog post? How do you run ads? How do you onboard a client? How do you send …
How to Scale a Local SEO Agency with Real Proof
If you’re running a local SEO agency, building websites, or serving small businesses, I want to show you what’s actually working right now. Not theory. Not some magic ChatGPT prompt. Real examples from the last few days that are driving real results. I’m Dennis Yu. I was one of the first search engine engineers at Yahoo. I built the analytics …
How My AI Agents Document and Improve Themselves (Meta Articles & Definitive Articles)
I’ve been collecting SOPs for 25 years. Over a thousand of them. Every task in digital marketing, from setting up a Google Tag Manager container to auditing Facebook ads to building a personal brand website, I’ve documented how to do it step by step. But here’s what changed everything. I figured out how to make AI agents not just execute …
How Stasiu Sliva of S&C Digital Is Building AI Agents In-House
I recently sat down with Stasiu Sliva of S&C Digital, an agency that works with concrete, remodeling, and home service contractors. Stasiu runs a pretty comprehensive operation. His team handles Meta ads, websites, SEO, and even coaches contractors on closing deals. He came to me because he wanted to explore what AI agents could do for his agency, and the …
How We Repurpose a Marketing Mechanic Episode Into a Definitive Article
Every Thursday at 11 AM Eastern, we drop a new episode of the Marketing Mechanic on YouTube. I stand at a whiteboard, draw frameworks, tell stories from real businesses, and walk through the strategy step by step. But a YouTube video lives inside a walled garden. Google can’t fully index what’s said and drawn in a video the way it …
How to Build a Media Appearance Inventory That Strengthens Your EEAT
Every podcast interview, YouTube appearance, and conference talk you do creates a trust signal — but only if Google can find it. Most experts have dozens or even hundreds of media appearances scattered across podcast platforms, YouTube channels, and event sites with no central record tying them together. That means all that authority evidence is invisible to search engines and …
No Agency Needed: How Brad Strawbridge Uses AI to Grow Capital City Roofing in Atlanta
Brad Strawbridge grew Capital City Roofing from zero to $3 million in his first year. Now he’s targeting $10 million. His Google Business Profile has 4.9 stars with nearly 150 reviews. His website scores a 47 on Google PageSpeed and ranks on almost nothing. I sat down with Brad and his COO Edward to do a live audit. Here’s what …
Own Your Name on Google
Your personal brand powers your company brand. Customers hire people, not logos. Here is how to own your name on Google and build the digital handshake that happens before a customer ever calls.
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