People ask why someone who ran campaigns for Nike, the Golden State Warriors, and Rosetta Stone spends his days helping HVAC companies show up on Google Maps. It sounds like a step down. It isn’t. Here’s the whole thinking, plus the specific systems I use. Every door was opened by someone else I represented California in the National Spelling Bee …
Personal Branding Is NOT What You Say About Yourself
Dennis Yu on personal branding done right — the 30-point authority score, the topic wheel, perceived vs. demonstrated authority, and podcasting as the #1 hack.
AI Slop in My Inbox: The Cobbler’s Son Has No Shoes
This page is a worked example (a leaf). The canonical for how we audit is How we audit. This week a cold email landed in my inbox with a subject line about “a few thoughts on BlitzMetrics’ digital presence.” Attached was a seven-page PDF titled a “Digital Growth Audit Report,” generated by a firm calling itself Pulse Grow AI. The …
How a 12-Second Clip Outperformed Its 40-Minute Source Video 8 to 1
The interview did 89 views. One twelve second clip cut out of it did 703. That is eight times the parent video, and twenty seven times the weakest clip cut from the same recording on the same day. No ad spend on any of it. One forty minute conversation with Erik Huberman became three clips and one article. This is …
How the David Carroll Interview Became 16 Assets Across 5 Platforms
The long-form David Carroll interview has reached 343,513 YouTube views, checked September 5, 2026. The public watch page rounds that total to 343K, as shown in the screenshot below. View-count update: September 5, 2026. The other analytics below retain their original case-study measurement periods. The traffic-source snapshot in the original case study showed 100 percent external traffic for the reporting …
This Roofing SEO Scam Needs to Stop
How a $15,000 AI-generated Wix site can destroy your Google rankings Have you ever seen something so scammy that you just had to stop everything and warn people? That happened to me when a friend who’s a roofer almost fell for this one. A so-called SEO agency is selling pre-built Wix websites to roofers for $15,000. The pitch sounds great: …
How to Build Your Authority Engine
How do you stand out in a crowded space as a service professional? Whether you’re a roofer, landscaper, HVAC technician, or digital marketer, the answer isn’t cold outreach or flashy landing pages. It’s building what I call an Authority Engine, a system that compounds your credibility over time, powered by real relationships and amplified by AI. Start with your GCT: …
Building Your AI Foundation That Lasts
AI tools change every week. Claude Mythos, Gemini 3.0, Grok, ChatGPT. There’s always something new. But chasing the latest tool is a trap. What you need is a framework that stays the same no matter which AI you use. Everything you build should be portable. Here’s the system I use, broken down into four stages. Start with your why Before …
Brad Strawbridge on Trust, Reputation, and Why He Fired Every Marketing Agency
Brad Strawbridge grew Capital City Roofing from zero to $3 million in his first year and is on track to hit $10 million in year two. Those numbers alone would make him worth paying attention to, but the numbers are not why I am writing this article. I am writing this because Brad is one of the most genuinely good …
How I Use AI Agents to Do My Marketing
Before you can tell an AI agent to do anything useful, you need to define the task. We have something called the 1000 Task Library, which is a collection of every repeatable task in our business at BlitzMetrics. How do you write a blog post? How do you run ads? How do you onboard a client? How do you send …
How to Scale a Local SEO Agency with Real Proof
If you’re running a local SEO agency, building websites, or serving small businesses, I want to show you what’s actually working right now. Not theory. Not some magic ChatGPT prompt. Real examples from the last few days that are driving real results. I’m Dennis Yu. I was one of the first search engine engineers at Yahoo. I built the analytics …
How Stasiu Sliva of S&C Digital Is Building AI Agents In-House
I recently sat down with Stasiu Sliva of S&C Digital, an agency that works with concrete, remodeling, and home service contractors. Stasiu runs a pretty comprehensive operation. His team handles Meta ads, websites, SEO, and even coaches contractors on closing deals. He came to me because he wanted to explore what AI agents could do for his agency, and the …
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