Last week, Google made the biggest change to search in twenty-five years. They released it at their Google I/O keynote in Mountain View, and while it’s exciting for business owners and people using AI agents, it’s going to disrupt over 95% of marketers, especially SEO consultants. The end of ten blue links For as long as we can remember, search …
How to Grant Access to Your Google Business Profile
Your Google Business Profile (GBP) controls how you appear in Google Search and Google Maps — your hours, photos, reviews, and posts. Granting us Manager access lets our team optimize your profile, respond to reviews, and post updates on your behalf without giving up ownership of your listing. Estimated Time to Complete: 3 to 5 minutes What You’ll Need A …
Plumber Marketing Audit: 12 Failures That Cost a Knoxville Pro $15K/Month
A plumbing company in Knoxville, Tennessee went from running 11 trucks to barely keeping 4 technicians busy, all while paying an agency for marketing. The owner watched his competitors grow, watched his phone stop ringing, and kept hearing the same excuse: “the nation is slow, everyone is experiencing the same thing.” That owner is Jamie Foster of My Professional Plumber, …
How Stasiu Sliva of S&C Digital Is Building AI Agents In-House
I recently sat down with Stasiu Sliva of S&C Digital, an agency that works with concrete, remodeling, and home service contractors. Stasiu runs a pretty comprehensive operation. His team handles Meta ads, websites, SEO, and even coaches contractors on closing deals. He came to me because he wanted to explore what AI agents could do for his agency, and the …
How to Use Jumper Media to Improve Local Map Rankings
This works for local service businesses that already have some rankings. We’re not just reselling Jumper. We use this as one of many techniques that clarify and strengthen the signal that Google Maps is looking for. Jumper Media is a simple tool. There’s not much to it and it’s pretty self-explanatory, but it’s still worth your time to watch me …
Digital Plumbing: The Technical Foundation Every Business Needs Before Marketing Can Work
Digital Plumbing is BlitzMetrics’ term for the technical infrastructure that must be in place before any marketing effort can succeed. Just as a house needs working pipes before you turn on the water, a business needs verified online profiles, connected analytics, proper tag management, and a website that actually converts before you spend a dollar on ads or content. It …
Local Falcon: How We Caught Google Changing Our Client’s Business Hours
Litsey Heating and Air in Louisville does 24/7 emergency HVAC work. They’re the kind of company that answers the phone at 2 AM when your furnace dies in January. One week, the weekend calls just stopped. Dead silent. When my team dug into it, we found Google had quietly changed their Google Business Profile hours to show them as closed …
No Agency Needed: How Brad Strawbridge Uses AI to Grow Capital City Roofing in Atlanta
Brad Strawbridge grew Capital City Roofing from zero to $3 million in his first year. Now he’s targeting $10 million. His Google Business Profile has 4.9 stars with nearly 150 reviews. His website scores a 47 on Google PageSpeed and ranks on almost nothing. I sat down with Brad and his COO Edward to do a live audit. Here’s what …
Google Business Profile Reviews Disappearing? Here’s An Update!
If you’ve noticed a sudden drop in the number of reviews on your Google Business Profile (GBP), you’re not alone. Many business owners have reported missing reviews, sparking concern about potential data loss or unfair removals. However, Google has acknowledged an ongoing issue that’s causing incorrect review counts to be displayed—but the reviews themselves are still intact. What’s Happening? Victoria …
Google is Removing Reviews from Business Profiles – What You Need to Know & How to Maybe Recover
Google Reviews Disappearing: A Growing Concern for Business Owners If you’re a business owner who relies on Google Reviews to build credibility, attract new customers, and boost local SEO rankings, you may have noticed something alarming—reviews disappearing from your Google Business Profile (formerly Google My Business, or GMB). This issue has affected many businesses, including Infinity Exteriors, and it’s raising …
Google Business Profile (GBP) Checklist For Local Service Businesses
For local service businesses that qualify for LSA, a well structured GBP can be the difference between keeping the phone buzzing. Below is a detailed checklist of the best practices for setting up and optimizing your GBP, tailored specifically for local service businesses like yours. 1. Claim and Verify Your Profile 2. Optimize Core Business Information For example, if your …