Confirm account ownership → Connect the tools → Test the lead path → Check the recordsFollow the source labels in order. The numbered path runs across the top row, returns to the lower left, then continues right.1Confirmaccountownership2Connectthe tools3Test thelead path4Check therecordsWorking connections let the business track what happens. Your website should help people reach your business and show where leads …
The 3 A’s – Analytics, Audiences, and Advertising
This is an extract from the Tom Ferry Podcast Experience with Jason Pantana and me, where we discussed the 3 A’s and how Digital Plumbing stitches them all together. The 3 A’s – Analytics-Audiences-Advertising, and Digital Plumbing What does it mean to build out everything so I can start making good decisions based on the math? Let’s say you want …
Social Media Analytics Is Not a Software or Technical Problem
In the world of big data, vendors think the problem is about storage and processing. So they write articles like this. If you have a hammer, everything looks like a nail. This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share Big data means big waste…. unless …
Adobe Social predicts the future with Social Predictive Publishing
Marty McFly has a silver DeLorean that can go 88 miles per hour. And Adobe announced predictive publishing on Facebook. Integrated into the Adobe Social publishing tool, it will increase your newsfeed exposure by: Suggesting when to post. Identifying low-ranking words to replace, including synonyms to use. Predicting how many likes, comments, and shares you’ll get. Show you historical posts with similar …

