We let go of a contractor last week who made reports instead of delivering measurable results. He delivered an impressive number of reports and lists of reports, but couldn’t show business impact– revenue or leads. Agencies and corporate marketers are most guilty of this behavior. They have a functional requirement to produce a document each week, dutifully delivered to the …
Adobe Social predicts the future with Social Predictive Publishing
Marty McFly has a silver DeLorean that can go 88 miles per hour. And Adobe announced predictive publishing on Facebook. Integrated into the Adobe Social publishing tool, it will increase your newsfeed exposure by: Suggesting when to post. Identifying low-ranking words to replace, including synonyms to use. Predicting how many likes, comments, and shares you’ll get. Show you historical posts with similar …