We let go of a contractor last week who made reports instead of delivering measurable results. He delivered an impressive number of reports and lists of reports, but couldn’t show business impact– revenue or leads. Agencies and corporate marketers are most guilty of this behavior. They have a functional requirement to produce a document each week, dutifully delivered to the …
Why you shouldn’t buy our software
First off, it’s just awful. But the other reason is that you might not have enough data to have anything meaningful to look at. We’re known for doing beautiful real-time visualizations (that’s a live link to 1% of everything happening on twitter. But for most companies, if we monitor your mentions real-time, you’ll be waiting a long time between tweets. We’re also known …
Social Media Analytics Is Not a Software or Technical Problem
In the world of big data, vendors think the problem is about storage and processing. So they write articles like this. If you have a hammer, everything looks like a nail. This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share Big data means big waste…. unless …