Why you shouldn’t buy our software

First off, it’s just awful.

But the other reason is that you might not have enough data to have anything meaningful to look at.




We’re known for doing beautiful real-time visualizations (that’s a live link to 1% of everything happening on twitter. But for most companies, if we monitor your mentions real-time, you’ll be waiting a long time between tweets.


2013-09-02 13_22_22-Tweetping Demo


We’re also known for complex affinity analysis– to say people who like A also like B.  Then we split this out by 92 different countries to see how your brand performs by language and geography.  But if you have customers mainly in one city, only one Facebook page, and only one product– the fancy analytics here don’t mean a thing.


There just isn’t enough data there to do social affinity–  it’s just not physically possible.


The same thing is true for small websites using Google Analytics. If there are only a few pageviews a day, there’s just not much analysis possible, unfortunately.


Some clients ask us to fudge the metrics to make them look good.  We’d rather focus on taking rapid, intelligent action than to sweep things under the rug.


So if you’re a start-up or small business, focus not on big data, but on big action.


Then people will buy from you regardless of your name or what the pretty charts say!


Dennis Yu

About the Author

Dennis Yu
Dennis Yu is on a mission to create a million jobs.

He is the host of the CoachYu show, a digital marketing certification program that partners together with industry professionals just like doctors, engineers, and teachers where people can get trained and have a job at the same time.

He has been building brands and teaching marketing for over 13 years.

Specializes in helping young adults to grow into the leaders of tomorrow, by confidently developing their marketing skills through training programs and seminars with enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone.

He developed the Technology Partner for Digital Marketing Agencies and Personal Brands. A RevShare Partnership Program that enables growing companies to stay competitive.

None of this would be possible without the generous support of partners such as DigitalMarketer, Social Media Examiner, Fiverr, GoDaddy, Keap, OmniConvert, Onlinejobs.ph, Tom Ferry, Barry Habib, and others who believe in training up millions of digital marketing professionals.

Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities.

Dennis is an internationally acclaimed speaker in Facebook Marketing who has spoken countless times in 17 countries, spanning five continents including keynote events at L2E, PubCon, Digital Agency Expo, Marketo Summit, and B2C Growth & Innovation Virtual Summit.

Besides being a data and ad connoisseur, Dennis enjoys eating spicy buffalo wings or might just spot him playing Ultimate Frisbee under the sun.

You can contact him at dennis@blitzmetrics.com or on one of his social accounts below.