The Art and Science of Newsjacking

Newsjacking is how you influence the people (not the audience that you want to buy or engage) but the people who influence those people.  With me in this episode is David Meerman Scott, which is a prolific speaker, author, and content creator who actually makes a lot of money by taking board seats and advisory roles with other companies and …

personal branding

7 Secrets to Growing and Scaling Your Personal Brand

Did you know what the most important number is in the world? It’s 1440. Why? Because that’s how many minutes you have during the day and if you spend it intentionally, you can fly.  So if your goal is to become a speaker and whether you are a newbie, an agency, a business, or whatever it is, make sure that …

Tips from the Expert: Getting your GBP Optimized with Maria Elena Duron

How is your business appearing on Search Results? Is your business appearing on the 1st 100? So a lot of people believe that Google Search is the world wide web and it is not. It’s the biggest library on the world wide web. And people will believe that the Google bot will just find them when they put something online …

Harrison Gevirtz-How He Became a Legend in Affiliate Marketing

I caught up with Harrison Gevirtz at the Ritz-Carlton in Miami Beach. He’s always had a penchant for 5-star hotels– since why not treat yourself for working so hard. I first met Harrison 14 years ago, when he was a 16-year-old famous for putting all his expenses on a Black Card. We spoke at all the major internet marketing conferences– …

Personal Branding Success via the Content Factory

Mortgage and real estate professionals are an aging or older industry as a whole. They are deemed to be the people who are not fond of the term “Personal Brand” and prefer the term “digitizing reputation” instead.  I am super glad to be invited by Phil Treadwell to talk about how people from the Mortgage or Real Estate Industry can …

How to Do a One-Call Close

Why do you think most businesses, even though sales and leads are their biggest problem, have a problem with doing a one-call close, which is getting the money or getting the deposit in that first call instead of some kind of 15-minute call– a discovery call? I think the reality of why this is so common is pretty much because …

8 Things  Business Owner Needs to Know About SEO

Are you one of the people that deploy SEO Guys to run your Business SEO because you believe that you don’t understand any computer stuff? A lot of people who do SEO love to like wrap it up in this mysterious, confidential secret kind of thing. But there is no mystery about SEO. I’m a Search Engine Engineer, I built …

TikTok for Real Business Owners

TikTok is ideally suited for performance advertisers, smaller businesses that don’t have million-dollar budgets, and people who measure their ROI. Here are a few tips on what you need to do to get TikTok Ads going and some insights into the mechanics of TikTok The TikTok Framework This strategically frames everything that we’re doing with TikTok ads. When you already …