MAA Examples for Contractors and Local Service Businesses

This page shows real MAA reports from real clients and team members. Some are excellent. Some need work. I’m including both so you can see what good MAA looks like and learn to spot the gaps. The pattern is always the same: metrics first, then analysis of why, then action based on that analysis. When people skip the analysis, they …

How Scott Richter Went From Email Marketing OG to the Biggest Gambling Influencer on the Internet

I’ve known Scott Richter for almost 25 years. Back in the late ’90s and early 2000s, he was one of the biggest names in online marketing. He ran affiliate.com, dominated the email marketing space, and was deep in the world of ringtones, affiliate offers, and email submits. Fast forward to today, and Scott has completely reinvented himself. He’s now known …

How We Repurposed Marketing Mechanic Episode 39 Into 10 Pieces of Content

I recorded episode 39 of Marketing Mechanic about Google’s biggest search change in 25 years. It was a single video, shot at the Cleveland Airport, no fancy production. Just me talking into my phone about what happened at Google I/O. From that one recording, we created 10 pieces of content without writing a single thing from scratch. Here’s exactly how …

Google’s Biggest Change in 25 Years Released Just Last Week

Last week, Google made the biggest change to search in twenty-five years. They released it at their Google I/O keynote in Mountain View, and while it’s exciting for business owners and people using AI agents, it’s going to disrupt over 95% of marketers, especially SEO consultants. The end of ten blue links For as long as we can remember, search …

Why I Switched from ChatGPT to Claude

I used ChatGPT thousands of times across my businesses. I paid thousands of dollars in token credits. I bought licenses for my entire team. Then I tested Claude on the same tasks, head to head, and the results were not even close. The head-to-head test I put ChatGPT agent mode and Claude for Chrome side by side on the same …

Your Career in Digital Marketing With Us– Everything You Need to Know to Get Hired

So you’re thinking about joining a digital marketing team, but you’re not sure what that actually means day to day. What’s the job? How much do you get paid? What skills do you need? And is this a real career or just some influencer hype? Let me break it all down. How the business works We serve local service businesses. …

How I Repurposed a Two-Hour Podcast About My Life Into a Full Content System

I recorded a two-hour podcast where I shared stories from my life about mentorship, creating jobs in Pakistan through digital marketing, what I learned working at Yahoo, and what I’d tell my younger self. Step 1: Clean up the audio I removed 24 silence gaps totaling about 29 seconds of dead air throughout the recording. I set minimum gap duration …

What My Mentor Taught Me 30 Years Ago Changed Everything

There’s this crazy guy named Rehan Allahwala. He’s got 15 million followers on Facebook, and he messaged me saying he wanted to meet in Silicon Valley. I thought he was just another random person hitting me up. I told him I’d be speaking at a conference in San Francisco and to meet me there at 5 PM when I got …