How we audited Nathaniel Stevens’ Knowledge Panel signals, found schema and backlink gaps, verified Wikidata, and built the next entity sprint.
How We Harvested Law Firm Link Equity for Law Firm Spotlight
How we found useful BlitzMetrics law firm articles, mapped white-hat internal links to Law Firm Spotlight, and fixed the site’s entity-name split — with every link verified live, not just claimed.
The Content Agent: One Raw Video In, a Week of Content Out — Here’s Exactly How (Free)
TL;DR: One raw video in — a podcast, a talk, a phone lesson — and out comes a lightly edited YouTube upload (sitting in Private), a blog draft with schema, clip picks with captions, platform social posts, and an email. All drafts. Nothing publishes without the owner’s click. Below is exactly how we run it, with our real measured numbers …
One Article, Every Site’s Brand: How We Push From the Master to the Verticals
We wrote one article and it went live on fifteen sites the same day — each looking native, none leaking the wrong brand. Here’s the skinner that pushes content from the master to the verticals, with a guard that makes co-branding safe.
Read a broken migration from its own sitemap
The Content Factory · Migration Recovery David Meerman Scott wrote two blogs on TypePad for years — his Apollo artifact collection and the renovation of his 1958 mid-century house. When TypePad wound down and the posts moved to WordPress, the migration broke in a dozen quiet ways: photos went dead, dates got scrambled, URLs came out mangled. Here’s the move …
We Told Claude to Pick Its Own Model — Here’s What Happened
A one-line tip from Simon Willison became a standing rule across our whole operation: let the AI decide which model tier each task needs, delegate the bulk down, and escalate the hard calls up. Here’s exactly how we made it so.
The Delta Audit: Ship the Quick Wins First, Then Let the Re-Score Sell the Machine
Audit, gift, delta, offer: how re-scoring Billy Batt 25 days after shipping his entity home turned a 16-to-37 jump into the sales document itself.
Trenton Sandler Committed to Arkansas on June 29. His Website Still Said LSU.
How we updated trentonsandler.com after his transfer-portal move from LSU to Arkansas — without erasing three years of real history. A reusable pattern for any personal-brand site whose subject changes schools, jobs, or teams.
One Prompt, 897 Episodes: How Claude Inventoried and Audited 13 Years of CXOTalk Before Lunch
Three parallel AI agents, one browser, one session: the complete CXOTalk inventory, a 63/100 Personal Brand Score for Michael Krigsman, and seven agent blueprints — for about the price of lunch.
Text-Only Blog Cards Look Like Every Other AI Site. Here’s the Fix — and the Bug We Found Building It.
Dennis spotted that camhazzard.com’s blog cards were pure text — no faces, no video frames. We fixed it there, rolled it to nathanielstevens.com, found a real Elementor save-pipeline bug along the way, and turned the fix into a standard for every personal-brand site.
Blog Card Thumbnails: Why Every Personal-Brand Homepage Needs Them
Text-only blog-teaser cards read as machine-made. The standard: every card gets a real thumbnail, sourced from the post’s existing featured image or the source YouTube video — plus the Elementor save-pipeline bug we found and fixed while shipping it.
Thirty Boomerang Bounces Later, We Built David Charlson’s Personal Brand Site
David Charlson asked for help with his search presence in September 2025. Boomerang brought the thread back thirty times before we opened it. Here is the audit, the build, and two WordPress.com gotchas worth remembering.