Optimizing EcomBalance: A Detailed SEO Strategy Breakdown

EcomBalance, owned by Nathan Hirsch, offers monthly bookkeeping services for growing e-commerce businesses selling on Amazon, Shopify, Walmart, eBay, and many more.

They rank on 6729 keywords.

Number of keywords that EcomBalance ranks on

They have a lot of accounting and bookkeeping keywords.

I always look at the brand search volume as a sign of whether they’re really getting traction because many of these terms have low keyword difficulty. Actually, this is not a bad thing.

Keyword difficulty for EcomBalance

Whenever I see the orange line surpass the blue line like this, it means their content is high quality instead of just pumping out garbage. These are natural links they’re getting.

Evidence of high-quality content

EcomBalance is getting citations from pages that rank on many keywords and the ones with high domain ratings, which is a great sign. For example, one of the pages has a DR 91 and 36 keywords.

Citation pages for EcomBalance with DR and Keywords.

This is white hat SEO, which is the way SEO should be done. But I don’t even call it SEO. It’s sharing your knowledge on websites with related people, like the partner directory, encouraging more people to share their expertise and cross-referrals.

Let’s look at EcomBalance’s competitor

Finaloop doesn’t rank on anything despite having a DR36 and 700 backlinks. When someone has a good DR and ranks on no keywords, it usually means they’ve been penalized by Google for something shady.

Domain rating and Keywords for Finaloop

Even if they’re giving Google money, some might say that’s why Google is pushing them to spend more on ads. They think Google will turn down their SEO. I don’t believe that’s true.

They have some spammy things going on. Most of their citation pages have zero traffic and no-follow links. They’re losing all their links.

Citation pages for Finaloop with zero traffic.

I always love looking at these folks. Anyone who claims they do SEO, I can quickly see who they are. For example, anyone can Google Nathan Hirsch and see what comes up.

Google search for Nathan Hirsch

What I want to see is a knowledge panel triggered. I think Nathan will be better known for EcomBalance. But if we search “Outsource School,” there’s no knowledge panel showing up yet. However, Nathan is so close to getting a knowledge panel, as most of his entities are shown when we search his name.

Nathan Hirsch is close to having a knowledge panel.

I can also use ChatGPT to find out what Nathan can be best known for.

ChatGPT results

Before I interview people, I ask these questions. I use ChatGPT as my assistant for research, and we’ll just have a talk. I’ll go walking and have a voice conversation with it.

Using ChatGPT to show that Nathan Hirsch is known by Google.

See, ChatGPT already knows who Nathan is. Is that SEO? No. It’s because Nathan has done the work, been on many podcasts, and been written up. Google knows about it, and therefore ChatGPT knows about it.

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Dennis Yu
Dennis Yu
Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads.  He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.