People ask why someone who ran campaigns for Nike, the Golden State Warriors, and Rosetta Stone spends his days helping HVAC companies show up on Google Maps. It sounds like a step down. It isn’t. Here’s the whole thinking, plus the specific systems I use. Every door was opened by someone else I represented California in the National Spelling Bee …
How to Manage Your Google Local Services Ads
Most LSA accounts aren’t underperforming because of budget. They’re underperforming because nobody is working them. Leads pile up unrated, photos stay stock, and the one report metric that actually predicts lead volume goes unwatched. Here’s the full process I use, start to finish. This assumes your account is already live. If it isn’t, start with setting up Local Service Ads …
What a Live SEO Audit Taught Me About Ranking a Personal Injury Firm
A live E-E-A-T audit of a personal injury firm’s website: the framework, the gaps we found, the fixes, and the before/after scorecard.
How My Professional Plumber Can Get More Qualified Calls in Knoxville
A live external audit of myprofessionalplumber.com showing what most Knoxville local service businesses get wrong – TTFB, empty tracking containers, and NAP fragmentation across three addresses and five phone numbers. With the 90-day sequence to fix it.
Your Career as an AI Builder in Digital Marketing
Gate 0 — before you apply Watch a training video that is at least 20 minutes. Same sitting: a one-minute unscripted phone video of what you learned. Send that to hiring@localservicespotlight.com. No video, no call. The article self-grade below is Gate 1 for content roles, not a substitute. The one-minute test is on how to thrive as a new team …
How We Set Up RankMath Pro for a Local Service Business on WP Engine
How we configured RankMath Pro Local SEO, meta data, and sitemaps for a Jacksonville contractor — including the Elementor conflict fix and WP Engine timeout workaround.
How We Built Geo-Targeted Location Pages for a Florida Contractor
How Local Service Spotlight used a single page template to build 7 city-specific location pages for a Jacksonville home services contractor — faster builds, real local copy, clean SEO architecture.
How to Scale SEO with AI for Your Agency
How do you do SEO at scale using AI for an agency? It’s easy to do it for one client. But when you have thirty or forty clients, a lot of people, and a lot of tools, it becomes complicated, especially when you’re bringing in AI to do the work, maintain quality, and report results back to clients. I’m Dennis …
This Roofing SEO Scam Needs to Stop
How a $15,000 AI-generated Wix site can destroy your Google rankings Have you ever seen something so scammy that you just had to stop everything and warn people? That happened to me when a friend who’s a roofer almost fell for this one. A so-called SEO agency is selling pre-built Wix websites to roofers for $15,000. The pitch sounds great: …
How We Got Brady Sticker Ranking #1 on His Own Name
18 months ago, if you Googled “Brady Sticker,” you’d get a bunch of Tom Brady sticker results and a company called Brady that makes labels. You’d have to scroll way down to find Brady Sticker, the CEO of Church Candy, a three-time Ninja Hacks winner in the Seven Figure Agency community, and one of the sharpest digital marketers serving churches. …
Why We’re Building a Two-Sided Network to Replace Agencies
The traditional agency model is dead. Most agency owners don’t realize it yet, but the ones who do have already sold out. AI has automated away the middlemen, and the networks themselves, Google, Facebook, and the rest, are cutting out the people in the middle so they can capture the ad dollars directly. So what replaces it? A two-sided network. …
Brad Strawbridge on Trust, Reputation, and Why He Fired Every Marketing Agency
Brad Strawbridge grew Capital City Roofing from zero to $3 million in his first year and is on track to hit $10 million in year two. Those numbers alone would make him worth paying attention to, but the numbers are not why I am writing this article. I am writing this because Brad is one of the most genuinely good …