I made a bunch of videos with my friend Britain Eriksen. We were walking around the lake with a little selfie stick, talking about digital marketing and making one-minute videos and all this and that. Everything you need to know about digital. Even in the car we were talking about stuff, and we were hitting golf balls. All kinds of …
How We Repurposed Marketing Mechanic Episode 39 Into 10 Pieces of Content
I recorded episode 39 of Marketing Mechanic about Google’s biggest search change in 25 years. It was a single video, shot at the Cleveland Airport, no fancy production. Just me talking into my phone about what happened at Google I/O. From that one recording, we created 10 pieces of content without writing a single thing from scratch. Here’s exactly how …
How I Repurposed a Two-Hour Podcast About My Life Into a Full Content System
I recorded a two-hour podcast where I shared stories from my life about mentorship, creating jobs in Pakistan through digital marketing, what I learned working at Yahoo, and what I’d tell my younger self. Step 1: Clean up the audio I removed 24 silence gaps totaling about 29 seconds of dead air throughout the recording. I set minimum gap duration …