by /
I made a bunch of videos with my friend Britain Eriksen. We were walking around the lake with a little selfie stick, talking about digital marketing and making one-minute videos and all this and that. Everything you need to know about digital. Even in the car we were talking about stuff, and we were hitting golf balls. All kinds of random stuff.
I gave it to some of our team members. I said, hey, he and I made all these videos explaining what is Dollar a Day, what is a one-minute video, how do you make money in digital marketing, how does Google work.
They never did anything. So it’s a shame. I’ve got all this video and it’s like constipation. They never edited it. I hired a couple of people to do video editing. They didn’t do anything. I paid them all this money. They made excuses. Sometimes it’s like that in digital marketing.
Go find it, somewhere on my phone
A couple of hours before this, I said, you know what, why don’t you go ahead and look at it. I said it’s somewhere with my buddy Britain Eriksen. I have this thing with Britain Eriksen. Go find it. We made a bunch of these videos, maybe two hours of video somewhere. Just go find it. Somewhere on my phone.
And it said, okay, I can find it.
Then it came back and said, oh, for Britain I found all this footage.
I said okay, go ahead and build his website. The Britain Eriksen website sucks, so repurpose a lot of the content that we have and make it into nice articles. Have a background image on the homepage that fills the whole thing. Take a still from our videos, or do the slow-mo video carousel thing you’ve done before with the other personal brand websites. It’s not very professional right now, and if another young adult or client comes and looks at this they’re going to say it’s like some crappy template. Make it look like he paid ten thousand dollars for it. Reuse a lot of the content we have, embed a video, and create some themes and articles and sections on the website to show that he is a practitioner.
It went through all of it in Descript
It used Descript. I had to log in for Descript to give it the access, and then it could do all the video editing inside Descript.
It made all of these clips. It clipped it up based on different topics, and it had already transcribed everything. Hook, body, CTA. That’s the three parts of a video. Hook to get their attention, the body where you talk about the thing, the call to action at the end.
Of all those videos, it cut out the different sections automatically. I didn’t do anything.
I said you should put it in the Dennis Yu In Action channel, and it said no, actually, put it in another channel.
It took the article, like, golf is like Dollar a Day. Why? Because golf is testing, and you miss some shots, but eventually you get there. Then it posted it to YouTube.
One of the clips it made was about playing a whole day of golf. Nine holes and good shots all around. What did we learn from playing golf? We learned a lot about golf and how it relates to marketing, and how one thing may work for your swing one day and the next day could be completely off. The same thing applies across digital marketing. It’s all about managing mistakes. Everything in marketing is testing. I expect 90 percent of the stuff that we create to fail.
I did zero
Leith Uwaydah asked me, so you didn’t touch this video, it did it all on its own?
I did zero. It pulled it off of my phone. I did nothing except tell it, hey, go find the videos and cut them up and post them to YouTube.
It made one of them and named it short04 blah blah blah. I pointed at how it named them, and it had actually fixed it already.
Then I asked about the ones that weren’t public. It said, look, I made them unlisted. I said why did you do them unlisted, you need to put them on YouTube, that’s our rule, don’t you know that. It said okay, fine, I fixed it.
And I put studio sound, so it automatically cleaned up the sound and did some of these other things.
Turning them into articles
Now it’s going to go through all this stuff and all these videos. It’s going to edit it, turn them into articles, all that kind of stuff, because it can repurpose the stuff and write an article about it.
Don’t worry about your first video sucking. Just keep making them and get better. Your first 100 videos are gonna suck, so you gotta make lots of them and get practice.
Being real instead of trying to be perfect. Go make a video and learn Dollar a Day.
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified. He has appeared on 353 podcasts with 619 credited episodes — see the full list of his podcast appearances.