Alex Makowski and I just got off stage at DigiMarCon in New York. We sat down right after to talk about what actually works when it comes to personal branding and generating leads without being pushy or salesy. What we covered isn’t theory. This is stuff we live and breathe every single day. And the truth is, most people are …
What the ONE Thing You Want AI to 100x Multiply for You?
Here’s something most people in digital marketing don’t realize yet: one person using AI agents can now outperform an entire team of virtual assistants. Not by a small margin. By 100x. That’s not hype. That’s what I’ve seen firsthand, and it’s what leaders like Sam Altman, Dario Amadei, Demis Hassabis, and Elon Musk are all saying too. AI agents are …
Why Coating Launch Is My #1 Pick for Concrete Coating Lead Gen
If you run a concrete coating company, chances are you’ve been burned by a marketing agency before. They slide into your DMs or pop up in your feed making big promises, and then the phone never rings. I’ve seen it happen hundreds of times across the home service industry. That’s why when something actually works, I pay attention. What makes …
Here Are My Favorite Phrases to Talk to AI to Get the Best Results
A lot of people are using AI like a chatbot, just having it agree with them and giving vague instructions. But there’s a better way. Here are the exact phrases and frameworks I use to get the best results from AI agents. Start with the goal, not the how The first thing I do is talk about what I want …
Stop Using AI Like Everyone Else
I’m standing at the Avatar Mountains in China, the place that inspired the movie Avatar. And everyone around me is doing the exact same thing: taking the same photos, from the same angles, at the same spots. It’s a perfect metaphor for what’s happening with AI right now. The problem with how people use AI A billion people are using …
How to Upload Content to Your Google Drive Folder
When you onboard with us, our operations team will share a Google Drive folder with you. This is where all your content goes. Keeping it organized is essential so our team can distribute it effectively across all platforms. File naming convention Name every file using this format: ServiceType + City + State For example: WorkersCompAlpharettaGA, PersonalInjuryRoswellGA, CarAccidentMariettaGA This helps us …
How to Build Your Authority Engine
How do you stand out in a crowded space as a service professional? Whether you’re a roofer, landscaper, HVAC technician, or digital marketer, the answer isn’t cold outreach or flashy landing pages. It’s building what I call an Authority Engine, a system that compounds your credibility over time, powered by real relationships and amplified by AI. Start with your GCT: …
What to Expect From Your MAA Optimization Report
You’ve just become a client. Congratulations. We’re excited to have you working with our young adults from all over America and the rest of the world as we implement the Content Factory framework to make the phone ring for your local service business. Now, you may have had other digital marketing, social media, PR, ads, SEO, or website people work …
How Meta Articles Let My AI Agents Document and Improve Themselves
I built this reusable prompt template so my team, my agents, and anyone following my process can create meta articles the right way. Before I give you the prompt, you need to understand the system it sits inside, because if you get this wrong, every meta article your agents generate will be flawed from the start. How the system works …
How to Turn One Video Into Content for Every Platform
Most people think building a website is the hard part. It’s not. The hard part is creating content consistently and getting it in front of people. Here’s how I do it and how you can too. Why WordPress is still the best framework WordPress is the most popular content management system on the internet. It powers 25% of all websites. …
He Became an Entrepreneur in One Night at 19
My buddy Leo Pohlmann is 19 years old and as of last night he is officially an entrepreneur. He was thinking about going to school to prepare for entrepreneurship. Learn about psychology, soft skills, all the things they tell you that you need before you can start a business. I told him why not just actually be an entrepreneur instead. That’s …
How I Built a Two-Sided Network to Replace the Broken Agency Model
Most companies understand a one-sided network where they just provide services and get paid. But I built something different. I built a two-sided network with demand on one side and supply on the other, and it changes everything about how local service businesses grow. Who I serve My ideal client is a local service business in a Google Local Service …