I made a bunch of videos with my friend Britain Eriksen. We were walking around the lake with a little selfie stick, talking about digital marketing and making one-minute videos and all this and that. Everything you need to know about digital. Even in the car we were talking about stuff, and we were hitting golf balls. All kinds of …
Watch Over My Shoulder as My Claude, ChatGPT and Grok Agents Cook
I’m sitting at a Korean barbecue with Elias. We’re eating. My agents are working. Two laptops in my backpack, lids closed, roughly 30 agents running at the same time. Over 200 gigs of RAM. A lot of people talk about AI. I’d rather show you what it actually looks like on a Tuesday night over dinner. Talk to it, don’t …
How to Thrive as a New Team Member Using AI
Start here Canonical page for every new team member. The same mistakes, in one place, before the access list. New Team Member → It was 2 AM in Los Angeles. Leo Pohlmann and I had spent the entire day at Six Flags Magic Mountain, rode twenty-some rides until we nearly threw up, left the park at 10 PM, and then …
Most Agencies Won’t Survive AI: Igor Ivitskiy and Paul Ryazanov on What Comes Next
A lot of agencies will just die. Igor Ivitskiy says it plainly, sitting across from Paul Ryazanov in Manchester. Not most in some vague sense, but the majority in every single niche. What follows is his case for why, and what the ones left standing will look like. Winning clients was never the hard part Paul frames the issue early. …
5 Steps to Own Your Own Marketing
If you’re a business owner paying an agency to handle your marketing, there’s a good chance you have no idea what’s actually happening with your money. That’s not because your agency is trying to scam you. It’s because most business owners never set up the right systems to stay informed. I’ve been in this game a long time. I was …
How the Magic Berry Challenge Increases Your Sales
I’ve run the Magic Berry Challenge at conferences hundreds of times, and it gets the same reaction every time. Last week in Detroit I ran it on Cam Hazzard, and the video is worth watching just for his face. Here’s how it works. I hand someone a fresh cut lemon and ask them to taste it. They wince. Of course …
How We Repurposed Marketing Mechanic Episode 39 Into 10 Pieces of Content
I recorded episode 39 of Marketing Mechanic about Google’s biggest search change in 25 years. It was a single video, shot at the Cleveland Airport, no fancy production. Just me talking into my phone about what happened at Google I/O. From that one recording, we created 10 pieces of content without writing a single thing from scratch. Here’s exactly how …
Google’s Biggest Change in 25 Years Released Just Last Week
Last week, Google made the biggest change to search in twenty-five years. They released it at their Google I/O keynote in Mountain View, and while it’s exciting for business owners and people using AI agents, it’s going to disrupt over 95% of marketers, especially SEO consultants. The end of ten blue links For as long as we can remember, search …
How I Repurposed a Two-Hour Podcast About My Life Into a Full Content System
I recorded a two-hour podcast where I shared stories from my life about mentorship, creating jobs in Pakistan through digital marketing, what I learned working at Yahoo, and what I’d tell my younger self. Step 1: Clean up the audio I removed 24 silence gaps totaling about 29 seconds of dead air throughout the recording. I set minimum gap duration …
What My Mentor Taught Me 30 Years Ago Changed Everything
There’s this crazy guy named Rehan Allahwala. He’s got 15 million followers on Facebook, and he messaged me saying he wanted to meet in Silicon Valley. I thought he was just another random person hitting me up. I told him I’d be speaking at a conference in San Francisco and to meet me there at 5 PM when I got …
How to Turn Positive Mentions Into Images With Cursor
You already have positive mentions. People have said good things about you on podcasts, on stage, in recommendations, in posts. This is how to turn each one into an image you can place on a page, step by step. Cursor does the work. It finds the mention, pulls the quote with its source, finds a photo of you with the …
3 Simple Techniques Alex Makowski and I Use to Drive Leads Without Being Sales Bros
Alex Makowski and I just got off stage at DigiMarCon in New York. We sat down right after to talk about what actually works when it comes to personal branding and generating leads without being pushy or salesy. What we covered isn’t theory. This is stuff we live and breathe every single day. And the truth is, most people are …