If you’re a business owner paying an agency to handle your marketing, there’s a good chance you have no idea what’s actually happening with your money. That’s not because your agency is trying to scam you. It’s because most business owners never set up the right systems to stay informed. I’ve been in this game a long time. I was …
What to Expect From Your MAA Optimization Report
You’ve just become a client. Congratulations. We’re excited to have you working with our young adults from all over America and the rest of the world as we implement the Content Factory framework to make the phone ring for your local service business. Now, you may have had other digital marketing, social media, PR, ads, SEO, or website people work …
The Quick Audit: See What’s Really Going On With Your Marketing
Where do we stand right now? What is costing us money? What should we fix first? Every recommendation in our Quick Audit connects to a revenue outcome, not a vanity metric. Every finding cites the specific platform documentation that supports it. This is not opinion. This is data. I’m Dennis Yu, a former search engine engineer at Yahoo. My job …