You’ve just become a client. Congratulations. We’re excited to have you working with our young adults from all over America and the rest of the world as we implement the Content Factory framework to make the phone ring for your local service business. Now, you may have had other digital marketing, social media, PR, ads, SEO, or website people work …
How Harry Gold Built a Marketing Empire and What He Learned Along the Way
If you could sit down with one of the smartest digital agency minds on the planet, it would be my friend Harry Gold. His last name says it all. Harry and I go way back, and you may know him as the founder and CEO of Overdrive Interactive, a speaker at a bunch of ANA summits, and someone who sold …
How to Do MAA (Metrics, Analysis, Action) Like a Pro
Metrics: what happened→Analysis: what it means→Action: what comes nextEach next report checks what the last action changed. Marketing teams need a way to turn their numbers into the next useful action. MAA means Metrics, Analysis, Action: record what happened, explain what it means, and choose what to do next. Use the weekly report to connect evidence to an owned action, …
How to Deal With Marketing Agencies for Better Results: Lessons From Ted of WireFox Electric
Having trouble getting the results you want from your marketing agency? Ted, who owns WireFox Electric, is here to help. With 24 years in electrical work and six years running his own business, Ted has plenty of experience when it comes to working with marketing companies. In our discussion, he shares practical tips on how to get the best from …