What to Expect From Your MAA Optimization Report

You’ve just become a client. Congratulations. We’re excited to have you working with our young adults from all over America and the rest of the world as we implement the Content Factory framework to make the phone ring for your local service business. Now, you may have had other digital marketing, social media, PR, ads, SEO, or website people work …

Business team reviewing a marketing dashboard with clear metrics.

How to Do MAA (Metrics, Analysis, Action) Like a Pro

Metrics: what happened → Analysis: what it means → Action: what comes nextFollow the source labels in order. The path runs from top to bottom.1Metrics: whathappened2Analysis:what it means3Action: whatcomes nextEach next report checks what the last action changed. Turn your business numbers into a clear next step. This guide shows how to record what happened, explain what it means, and …