What to Expect From Your MAA Optimization Report

You’ve just become a client. Congratulations. We’re excited to have you working with our young adults from all over America and the rest of the world as we implement the Content Factory framework to make the phone ring for your local service business. Now, you may have had other digital marketing, social media, PR, ads, SEO, or website people work …

Business team reviewing a marketing dashboard with clear metrics.

How to Do MAA (Metrics, Analysis, Action) Like a Pro

Metrics: what happened→Analysis: what it means→Action: what comes nextEach next report checks what the last action changed. Marketing teams need a way to turn their numbers into the next useful action. MAA means Metrics, Analysis, Action: record what happened, explain what it means, and choose what to do next. Use the weekly report to connect evidence to an owned action, …