Business team reviewing a marketing dashboard with clear metrics.

How to Do MAA (Metrics, Analysis, Action) Like a Pro

Metrics: what happened → Analysis: what it means → Action: what comes nextFollow the source labels in order. The path runs from top to bottom.1Metrics: whathappened2Analysis:what it means3Action: whatcomes nextEach next report checks what the last action changed. Turn your business numbers into a clear next step. This guide shows how to record what happened, explain what it means, and …