Jordan Kilganon maxed out his vertical and invented a second skill to improve on. That is the exact move a business makes when one channel is tapped.
5 Steps to Own Your Own Marketing
If you’re a business owner paying an agency to handle your marketing, there’s a good chance you have no idea what’s actually happening with your money. That’s not because your agency is trying to scam you. It’s because most business owners never set up the right systems to stay informed. I’ve been in this game a long time. I was …
What to Expect From Your MAA Optimization Report
You’ve just become a client. Congratulations. We’re excited to have you working with our young adults from all over America and the rest of the world as we implement the Content Factory framework to make the phone ring for your local service business. Now, you may have had other digital marketing, social media, PR, ads, SEO, or website people work …
How Harry Gold Built a Marketing Empire and What He Learned Along the Way
If you could sit down with one of the smartest digital agency minds on the planet, it would be my friend Harry Gold. His last name says it all. Harry and I go way back, and you may know him as the founder and CEO of Overdrive Interactive, a speaker at a bunch of ANA summits, and someone who sold …
Is AI Going to Take My Job?
Everyone’s asking the same question: is AI going to take my job? But that’s the wrong question. If you’re a marketer or working in digital marketing, the real question is: what are the things that remain valuable as AI gets progressively smarter? In this week’s Marketing Mechanic, I’m going to give you a clear roadmap to survive the next three …
The 9 Triangles Framework — The Marketing Strategy Behind Scalable Home Service Businesses
Read the framework → Choose a real task → Check the resultFollow the source labels in order. The path runs from top to bottom.1Read the framework2Choose a real task3Check the resultUse the linked triangle guides to plan and check real work; these boxes do not replace the nine-part framework. Business owners need a clear way to link marketing, team roles, …
How to Do MAA (Metrics, Analysis, Action) Like a Pro
Metrics: what happened → Analysis: what it means → Action: what comes nextFollow the source labels in order. The path runs from top to bottom.1Metrics: whathappened2Analysis:what it means3Action: whatcomes nextEach next report checks what the last action changed. Turn your business numbers into a clear next step. This guide shows how to record what happened, explain what it means, and …