If you’re a business owner paying an agency to handle your marketing, there’s a good chance you have no idea what’s actually happening with your money. That’s not because your agency is trying to scam you. It’s because most business owners never set up the right systems to stay informed. I’ve been in this game a long time. I was …
What to Expect From Your MAA Optimization Report
You’ve just become a client. Congratulations. We’re excited to have you working with our young adults from all over America and the rest of the world as we implement the Content Factory framework to make the phone ring for your local service business. Now, you may have had other digital marketing, social media, PR, ads, SEO, or website people work …
How Harry Gold Built a Marketing Empire and What He Learned Along the Way
If you could sit down with one of the smartest digital agency minds on the planet, it would be my friend Harry Gold. His last name says it all. Harry and I go way back, and you may know him as the founder and CEO of Overdrive Interactive, a speaker at a bunch of ANA summits, and someone who sold …
Is AI Going to Take My Job?
Everyone’s asking the same question: is AI going to take my job? But that’s the wrong question. If you’re a marketer or working in digital marketing, the real question is: what are the things that remain valuable as AI gets progressively smarter? In this week’s Marketing Mechanic, I’m going to give you a clear roadmap to survive the next three …
The 9 Triangles Framework — The Marketing Strategy Behind Scalable Home Service Businesses
The number one thing I get feedback on when speaking at marketing masterminds is the 9 Triangles. I’ve taught this framework for over 20 years, and it resonates now more than ever because it addresses the core question every business owner faces: how do you build influence, drive sales, and systematize your business so you’re not trapped as a worker …
How to Do MAA (Metrics, Analysis, Action) Like a Pro
Want to know the #1 determinant of who succeeds versus fails in digital marketing? You won’t believe how simple it is. It’s a weekly report called MAA (Metrics, Analysis, Action) and it takes about 5 minutes to complete. The folks who win are consistently participating, much like going to the gym regularly. It’s not about some one-time superhero effort. It’s …