How NaiL AI Helps Roofers Stop Missing 40% of Their Calls

If you run a roofing company, there’s a good chance you’re losing 40% of your inbound phone calls. That’s not a guess. That’s the industry average. And those missed calls are costing you real money. I recently sat down with George Paladichuk from NaiL AI to talk about why this keeps happening and what roofing companies can actually do about …

How Capital City Roofing Can Dominate Atlanta With AI

Brad Strawbridge on Trust, Reputation, and Why He Fired Every Marketing Agency

Brad Strawbridge grew Capital City Roofing from zero to $3 million in his first year and is on track to hit $10 million in year two. Those numbers alone would make him worth paying attention to, but the numbers are not why I am writing this article. I am writing this because Brad is one of the most genuinely good …

consumer vs lateral targeting

How to Use Lateral Targeting on YouTube Ads to Reach B2B Roofing Professionals with Dollar-a-Day

Most B2B advertisers on YouTube make the same mistake: they target keywords like “roofing services” or “roof repair near me” and end up showing their ads to homeowners — not the roofing contractors they actually want to reach. If you sell software, supplies, coaching, or services to roofers, you need lateral targeting, not direct consumer targeting. This article walks through …

How We Built Marko Sipila’s Personal Brand From 70+ Content Assets

undefined Map the Topic Wheel Before Writing a Single Word Before we wrote anything, we mapped Marko‘s Topic Wheel. Center (WHAT): Home service business growth — helping contractors scale through marketing, technology, and operational systems. Middle ring (HOW): HVAC marketing and HVAC Quote, concrete coating scaling through CoatingLaunch, fencing contractor growth through FencingLaunch, Local Service Ads strategy, Facebook ads for …

Dollar a Day for Contractors: What Marko Sipila Learned Running Ads in the Trades

Dennis Yu developed the Dollar a Day strategy as a way for small businesses to build brand awareness without a massive ad budget. Marko Sipila took that framework and battle-tested it across three home service verticals — concrete coatings, HVAC, and fencing. The 77-minute webinar they recorded together breaks down exactly how contractors can apply this approach without wasting money …

Marko Sipila on Local Service Ads for Contractors

Marko Sipila has spent years in the trenches of home service marketing — from running his first agency in high school, to scaling a concrete coating company from $50,000 in debt to $320,000 in monthly recurring revenue, to building HVAC Quote into a platform serving over 300 contractors. When he talks about Local Service Ads, he’s speaking from direct campaign …

I Love Advising for Equity

People always ask me how I actually make money advising companies. The answer is simple: consulting for equity. When the companies I advise exit, I get a small piece, usually 3 to 5%. Instead of charging $10,000 to $20,000 a month in retainer fees, I take equity that vests quarterly over 36 months. There’s no monthly retainer, but that doesn’t …