The Dollar a Day Coaching Program

Welcome to the Dollar a Day Program!

Dennis being interviewed on CNN

You may have heard good things about the Dollar a Day strategy and its potential to increase sales. It is so effective at hitting its target and increasing sales that many people believe that's what the strategy and this program are all about, targeting.

Dollar a Day is not a magic pill that will instantly solve your problems. It is a strategy, and as with any other strategy, execution and having the right prerequisites are equally important. This coaching program is a done-with-you service. For six consecutive weeks, you will work with Dennis to learn how to implement Dollar a Day, step by step.

What is Dollar a Day?

The Dollar a Day Coaching Program

Dollar a Day is the engine that helps us grow revenues 10x faster when we have the initial ingredients.

Is this coaching program for you?

We want everyone who will join the program to succeed. To increase the probability of success, you need to have the right ingredients already in place.

Required Ingredients:

  1. You have a company with a solid product or service.
  2. You have customers who are willing to talk about your product or service positively on camera.
  3. You already have amazing content. You don't need many, just one. However, if you have a lot of those, it will be better for us.

Required Commitments:

  1. You commit to attending every meeting for six consecutive weeks from the start of the program.
  2. You commit to following the prescribed steps in the program.
  3. You commit to recording one-minute videos of clients who think your product or service is amazing. You also need to cross-post those videos to various channels and boost them.

All these things come together to increase sales. If you meet the requirements and commit to doing what's necessary to succeed, then yes, this is for you. Everyone can benefit from Dollar a Day, and even those who have run ads before could benefit from a tune-up.

Justen Martin, successful lighthouse and a firm believer in the Dollar a Day strategy

"The Dollar a Day Program is one of the easiest things I can follow to structure how to get my brand out there and ensure that my marketing practices lead to a higher level of awareness as more people consider my business but most importantly, converting to getting leads for my marketing practice."
Justen Martin

Richard Kaufman sharing his thoughts on the Dollar-a-Day strategy

I do a Dollar a Day just on Facebook. The thing about Facebook, even though people say it is kind of expensive, even for a Dollar a Day, you can put an ad, and you can pick the age of the person, their gender, where they live, and their interests. Instead of being that in the military, we call somebody that just sprays and prays, or you could be a sniper on Facebook. A lot of people think, "I don't have a lot of money to invest." Well, you can invest a hundred bucks a month, and you'll be amazed how much traction you can build, even just for a dollar or $3 a day, because they let you market to the exact person you're looking for."
Richard Kaufman

Liana Ling on Dennis and her experience with the Dollar a Day Program

I had no idea it would be like this. I thought, okay, I'm going to the program. We're finding out how to do Dollar a Day. We're learning how to do the Content Factory and get my name ranked on Google because I'm working to get a knowledge panel going and so I can control better how my personal brand shows up. But it's just been so much more than that. It's literally if you need anything, just ask.
Liana Ling

I want to work with Dennis to learn how to implement Dollar a Day

Don't get it if any of the items below apply to you

❌ You do not have happy clients.

❌ You do not have a business that’s solidly taking care of customers. We need to take their feedback which we’re going to use for your content.

What if you don’t have enough content?

You don't need to have as much content as Dennis to establish yourself as an authority on your chosen topic. All you need is at least one outstanding piece of content that showcases your knowledge and expertise. Collaborating with someone who is already well-known in your field to create content can also be highly beneficial.

The quality of your content, the strength of your brand, and the appeal of your offer are fundamental to your success. If people don't genuinely like what you have to say or sell, your efforts will fall flat. Therefore, it's essential to focus on creating high-quality content, developing a strong brand identity, and offering something that resonates with your audience.

Once you have these elements in place, you can leverage Dollar a Day to amplify your message and reach a broader audience. Creating one-minute videos is a great way to make the most of this strategy and get the most out of your marketing efforts. By combining great content with effective promotion and amplification, you can establish yourself as an authority in your chosen field and drive meaningful results for your brand.

I believe my content is amazing, but I have low engagement.

If your content is not receiving adequate engagement, you're probably missing one or more components of authority. Establishing authority is crucial for attracting and retaining an audience. One way to achieve this is by co-creating content with industry experts who have established credibility and recognition.

Dollar a Day campaigns can fall short when the content lacks authority, so it's essential to ensure your content is relevant and resonates with your audience to increase your authority. Remember that the higher your authority, the more impactful your content will be.

Dollar a Day will become one of the most powerful tools in your repertoire.
Jeremy Slate
Caleb Guilliams

Charles Tichenor
Natalie Stories

Chris Scott
Jeff Lambert

John Victoria

Liana Ling

John Assaraf, Matt and Will

Ben Hammel

I want to work with Dennis to learn how to implement Dollar a Day

The Program

We've created a comprehensive coaching program that includes live coaching with Dennis and structured exercises to guide you through the process. In just six weeks, you can learn how to use Dollar a Day to supercharge your marketing efforts.

If you're serious about taking your marketing to the next level and want to see the same kind of success our clients have experienced, join us. Take advantage of this limited-time offer and enroll now.

By the end of the program, you will already have Dollar a Day working for you. Also, you will know how to do it yourself.

What will you get?

  • Live coaching from Dennis for six weeks.
  • Structured exercises.
  • Guides that can help you follow the process.
  • Online support.

What can you expect at the end of the program?

We expect Dollar a Day to increase your revenues by 20% within 90 days from the start of the program.


Aside from becoming a contributor on a DR60 site, you will get access to complementary courses, which include the Digital Plumbing Program, "Thank You Machine," and the micro version of Amplification, where Dollar a Day is applied. The micro version is for virtual assistants (VA), and it's designed to teach them the Dollar a Day process. If you don't have a VA, then the Hire Your First VA Course, which is also complementary, will help guide you on how to hire one successfully.
I want to buy the course
If you could pay a dollar to reach 
anyone you want, would you do it?
The Dollar a Day Course brings methodology and practices together to immediately help you drive traffic and conversions for as low as $1 per day!
Our most popular online course equips you with the principles, strategies, and most up-to-date tactics to increase your revenue and expand your personal brand. All this without guessing if you have a winning campaign or not.

Here's what you'll learn inside the course:

  • When to "kill" underperforming ads.
  • Which of your posts you should boost.
  • How to target other audiences by using a "switch boost" on a winning ad.

  • How to amplify a post directly from your page and from Ads Manager.
  • How to sequence your posts.
  • Things to watch out when boosting a post.

30+ Video Lessons

40+ Checklists and
hands-on exercises

Quiz questions and a
68-page guide

Take the first step towards transforming your life and achieving your goals. With the Dollar a Day Course, anything is possible – start your journey today!

Facebook acknowledges the Dollar a Day method

My team and I worked with the Golden State Warriors to increase their sales and raise brand awareness… and we started with Facebook for a Dollar a Day. We had such a big success, Facebook wrote a case study about it.


That’s not bad, is it? And it shows that it doesn’t matter how small or big your business is, this approach works. Over the years, we applied it to hundreds of businesses, including Nike and Rosetta Stone.


How do you improve your ads and use it to grow your business?

Let a master marketer, businessman, and analytics designer show you how! 

Dennis e1642705817335

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across the agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.

You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.

You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you..