A meta article documenting the step-by-step launch of The Athlete Spotlight, including domain purchase, DNS setup, lighthouse positioning, WordPress build, athlete showcase, and the $30/month Keap package.
How We Embedded Google Reviews and FAQs on a Home Services WordPress Site
How we embedded cross-origin Google Reviews and FAQ widgets on a Florida contractor’s WordPress site — with CSS clipping tricks and a dedicated FAQs page for SEO.
How We Built a Custom WordPress Plugin for Global CSS Without a Page Builder
How we created a single-file WordPress plugin to inject brand CSS, JavaScript, and a Jobber popup site-wide — no Elementor, no child theme, no per-page repetition.
How We Rebuilt a Financing Page and Themed Enhancify for a Contractor
How we built a complete financing page for a Florida contractor and themed Enhancify’s calculator to match brand colors — without touching Enhancify’s source code.
How We Integrated Jobber Into a WordPress Site for a Home Services Company
How we embedded Jobber’s work request form as a WordPress lightbox popup — covering the two Jobber URL types, iframe resizing, and a CSS stacking context trap.
How We Migrated Cheetah Screens from Squarespace to WordPress
How Local Service Spotlight migrated a Florida contractor from Squarespace to WordPress — Gutenberg builds, Jobber integration, global CSS plugin, and lessons learned.
Jim Klauck: The Radio Pitchman Behind 1,600+ Episodes Helping Home Service Businesses Grow
Jim Klauck has produced over 1,600 videos through his Check A Pro Radio Show YouTube channel — spanning five years of weekly episodes that feature HVAC technicians, plumbers, electricians, roofers, garage door companies, and softwash operators across the Houston market and beyond. That is not a typo. One man, one microphone, 1,611 episodes and counting. I flew to Houston to …
Capital City Roofing: An Atlanta Roofing SEO Audit
Brad Strawbridge grew Capital City Roofing from zero to $3 million in year one and now wants $10 million — but his Atlanta roofing SEO is the bottleneck. A live audit with Brad and his COO Edward found a website so weak it carries almost nothing, while the Google Business Profile does all the work. Here is what we found …
Why Startups Stall: When Everyone’s Doing Everyone Else’s Job
Startup teams break when roles blur. Workers try to do strategy. Owners get pulled into task work. Managers become firefighters. We’ve been there the past few weeks across Local Service Spotlight (LSS), High-Rise Influence (HRI), and our partner agencies in HVAC and landscaping. This is a snapshot of what we’re fixing—and how you can apply it if you’re building something …