Dennis Yu on personal branding done right — the 30-point authority score, the topic wheel, perceived vs. demonstrated authority, and podcasting as the #1 hack.
The AI Agent Framework for Entrepreneurs (That Still Works 12 Months From Now)
Dennis Yu’s framework for building AI agents for entrepreneurs — MTP, GCT, reward loops, the knowledge base, and token-to-value arbitrage. Straight off the whiteboard.
Mentorship at Scale: How the Local Service Spotlight Model Works
Dennis Yu breaks down the Local Service Spotlight model — lighthouses, rev-share, and becoming five-mile famous. Mentorship at scale, straight off the whiteboard.
Tommy Mello Personal Brand Audit — The Home-Service Authority Google Can’t Read Yet
This page is a worked example (a leaf). The canonical for how we audit is How we audit. Tommy Mello is the founder and CEO of A1 Garage Door Service — a Phoenix-based company he started in 2006 and grew into a national home-services leader with, by its own count today, more than 1,000 employees across 70+ markets. But Tommy …
Brad Strawbridge on Trust, Reputation, and Why He Fired Every Marketing Agency
Brad Strawbridge grew Capital City Roofing from zero to $3 million in his first year and is on track to hit $10 million in year two. Those numbers alone would make him worth paying attention to, but the numbers are not why I am writing this article. I am writing this because Brad is one of the most genuinely good …
Why Dan Antonelli Says Your Brand Is Costing You Money
I’ve been doing technical SEO, digital, and website work for over 35 years. Every couple of years there’s a new thing that’s supposed to change everything. ChatGPT. AI answers in Google. TikTok. And every couple of years, the same pattern holds: the thing that actually moves the needle for a local service business isn’t the tech. It’s the brand. So …