Why Dan Antonelli Says Your Brand Is Costing You Money

I’ve been doing technical SEO, digital, and website work for over 35 years. Every couple of years there’s a new thing that’s supposed to change everything. ChatGPT. AI answers in Google. TikTok. And every couple of years, the same pattern holds: the thing that actually moves the needle for a local service business isn’t the tech. It’s the brand. So …