AI is going to revolutionize and upend digital marketing for contractors in the next 12 months. I’m going to show you what’s going to happen, why it’s going to happen, and what you need to do to be prepared. I’m Dennis Yu, and every week I walk through marketing principles as the Marketing Mechanic so you can understand what’s coming …
George Paladichuk: From 7-Figure Gutter Agency to AI-Powered Contractor Lead Generation
When most college students are figuring out which classes to take, George Paladichuk was already generating $50,000+ per month in gutter sales for his clients. Today, as a student at University of Colorado Boulder pursuing a degree in Business, George is the CEO of Gutterwise Marketing — a 7-figure agency he built over six years focused exclusively on home services …
How Stasiu Sliva of S&C Digital Is Building AI Agents In-House
I recently sat down with Stasiu Sliva of S&C Digital, an agency that works with concrete, remodeling, and home service contractors. Stasiu runs a pretty comprehensive operation. His team handles Meta ads, websites, SEO, and even coaches contractors on closing deals. He came to me because he wanted to explore what AI agents could do for his agency, and the …
How Marko Grew His SaaS to 300 Customers Using Conference Videos
If you’re running a SaaS company or an agency, Marko and I have a simple trick for you. It costs almost nothing, takes very little effort, and builds more trust than any ad campaign ever could. Make videos at conferences. But not about yourself. The setup The evening before the ACA conference for HVAC companies, Marko and I walked through …
How Arnett Mechanical Can Start Getting More Calls in Houston
Arnett Mechanical is a one-man HVAC business serving the Houston area, run by owner and licensed technician Anton Arnett, who (like many honest tradespeople) has been burned by multiple marketing agencies promising results but delivering very little. When we spoke, Anton summed up his frustration in one sentence every contractor can relate to: “If the phone isn’t ringing, it’s not working.” …