This SOP is for roofing and home-service contractors who want paid ads without handing an agency a blank check. It puts your best organic post in front of homeowners within 5–15 miles of you for $1 a day, runs untouched for 30 days, and ends with one number that matters: your cost per lead. It is the contractor procedure built …
AI Agents Will Replace Software — Here’s What Can’t Be Replaced
I just got off stage after one of my favorite things to do, a live audit. A woman named Jean volunteered. She runs gasper.net, and her company has three stores selling landscaping equipment here in Philadelphia. I dictated what I wanted, and the AI spawned a set of sub-agents, built its own mini project plan, and got to work while …
How We Took the Knowledge Panel Book to #1 Best Seller
How the Knowledge Panel book went from one sale to #1 Best Seller on Amazon: video tests, Amazon ads, proof capture, and what broke along the way.
Why I Left Billion Dollar Ad Budgets for Plumbers
People ask why someone who ran campaigns for Nike, the Golden State Warriors, and Rosetta Stone spends his days helping HVAC companies show up on Google Maps. It sounds like a step down. It isn’t. Here’s the whole thinking, plus the specific systems I use. Every door was opened by someone else I represented California in the National Spelling Bee …
I Had Hours of Video Rotting on My Phone Until GrokBot Went and Got It
I made a bunch of videos with my friend Britain Eriksen. We were walking around the lake with a little selfie stick, talking about digital marketing and making one-minute videos and all this and that. Everything you need to know about digital. Even in the car we were talking about stuff, and we were hitting golf balls. All kinds of …
3 Interviews, 30+ Assets, and What Every Single One Did
Search Google Videos for “Harry Gold Overdrive Interactive.” The number one result is an article we published in April. It sits above a Vimeo result from 2011 and a YouTube result from 2019 that have had over a decade to hold that spot. Seven images from that same article rank in Google Images for the same term. That came from …
The Story Behind the Numbers Is the Marketable Asset
A million likes made the Warriors no money until they turned it into articles. A billion-view creator has the same gap. Here is how the story converts.
Claude Is Now Editing Our Videos in Descript
I used to spend hours toiling inside video editing tools. I wish we had agents years ago. The Content Factory has four stages. Produce, process, post, promote. You produce. Record something real on a topic you want to be known for. That’s your only job. Then it gets processed, which means edited, transcribed, chopped into pieces. Posted to YouTube, your …
The Video Description Playbook: 10 Blocks We Put on Every Video
The repeatable system we use to write every YouTube description — 10 blocks, same order, with the one CTA that changes per channel. Built for our editors and the AI agents that draft them.
How to Inventory a YouTube Channel
Learn how to create a structured YouTube channel inventory that catalogs every video with speaker data, Google rankings, view counts, and word counts.
Personal Branding Is NOT What You Say About Yourself
Dennis Yu on personal branding done right — the 30-point authority score, the topic wheel, perceived vs. demonstrated authority, and podcasting as the #1 hack.
Mentorship at Scale: How the Local Service Spotlight Model Works
Dennis Yu breaks down the Local Service Spotlight model — lighthouses, rev-share, and becoming five-mile famous. Mentorship at scale, straight off the whiteboard.