People ask why someone who ran campaigns for Nike, the Golden State Warriors, and Rosetta Stone spends his days helping HVAC companies show up on Google Maps. It sounds like a step down. It isn’t. Here’s the whole thinking, plus the specific systems I use. Every door was opened by someone else I represented California in the National Spelling Bee …
I Had Hours of Video Rotting on My Phone Until GrokBot Went and Got It
I made a bunch of videos with my friend Britain Eriksen. We were walking around the lake with a little selfie stick, talking about digital marketing and making one-minute videos and all this and that. Everything you need to know about digital. Even in the car we were talking about stuff, and we were hitting golf balls. All kinds of …
3 Interviews, 30+ Assets, and What Every Single One Did
Search Google Videos for “Harry Gold Overdrive Interactive.” The number one result is an article we published in April. It sits above a Vimeo result from 2011 and a YouTube result from 2019 that have had over a decade to hold that spot. Seven images from that same article rank in Google Images for the same term. That came from …
The Story Behind the Numbers Is the Marketable Asset
A million likes made the Warriors no money until they turned it into articles. A billion-view creator has the same gap. Here is how the story converts.
Claude Is Now Editing Our Videos in Descript
I used to spend hours toiling inside video editing tools. I wish we had agents years ago. The Content Factory has four stages. Produce, process, post, promote. You produce. Record something real on a topic you want to be known for. That’s your only job. Then it gets processed, which means edited, transcribed, chopped into pieces. Posted to YouTube, your …
The Video Description Playbook: 10 Blocks We Put on Every Video
The repeatable system we use to write every YouTube description — 10 blocks, same order, with the one CTA that changes per channel. Built for our editors and the AI agents that draft them.
How to Inventory a YouTube Channel
Learn how to create a structured YouTube channel inventory that catalogs every video with speaker data, Google rankings, view counts, and word counts.
Personal Branding Is NOT What You Say About Yourself
Dennis Yu on personal branding done right — the 30-point authority score, the topic wheel, perceived vs. demonstrated authority, and podcasting as the #1 hack.
Mentorship at Scale: How the Local Service Spotlight Model Works
Dennis Yu breaks down the Local Service Spotlight model — lighthouses, rev-share, and becoming five-mile famous. Mentorship at scale, straight off the whiteboard.
Matt Bodnar Builds His Personal Brand by Co-Creating Content
Matt Bodnar shares how Dennis Yu’s Topic Wheel focused his personal brand — and why co-creating content with experts beats AI volume for SEO and trust.
How a 12-Second Clip Outperformed Its 40-Minute Source Video 8 to 1
The interview did 89 views. One twelve second clip cut out of it did 703. That is eight times the parent video, and twenty seven times the weakest clip cut from the same recording on the same day. No ad spend on any of it. One forty minute conversation with Erik Huberman became three clips and one article. This is …
How the David Carroll Interview Became 16 Assets Across 5 Platforms
The long-form David Carroll interview has reached 343,513 YouTube views, checked September 5, 2026. The public watch page rounds that total to 343K, as shown in the screenshot below. View-count update: September 5, 2026. The other analytics below retain their original case-study measurement periods. The traffic-source snapshot in the original case study showed 100 percent external traffic for the reporting …