Learn how to create a structured YouTube channel inventory that catalogs every video with speaker data, Google rankings, view counts, and word counts.
Matt Bodnar Builds His Personal Brand by Co-Creating Content
Matt Bodnar shares how Dennis Yu’s Topic Wheel focused his personal brand — and why co-creating content with experts beats AI volume for SEO and trust.
What My Mentor Taught Me 30 Years Ago Changed Everything
There’s this crazy guy named Rehan Allahwala. He’s got 15 million followers on Facebook, and he messaged me saying he wanted to meet in Silicon Valley. I thought he was just another random person hitting me up. I told him I’d be speaking at a conference in San Francisco and to meet me there at 5 PM when I got …
How We Got Brady Sticker Ranking #1 on His Own Name
18 months ago, if you Googled “Brady Sticker,” you’d get a bunch of Tom Brady sticker results and a company called Brady that makes labels. You’d have to scroll way down to find Brady Sticker, the CEO of Church Candy, a three-time Ninja Hacks winner in the Seven Figure Agency community, and one of the sharpest digital marketers serving churches. …
How to Build Your Authority Engine
How do you stand out in a crowded space as a service professional? Whether you’re a roofer, landscaper, HVAC technician, or digital marketer, the answer isn’t cold outreach or flashy landing pages. It’s building what I call an Authority Engine, a system that compounds your credibility over time, powered by real relationships and amplified by AI. Start with your GCT: …
He Became an Entrepreneur in One Night at 19
My buddy Leo Pohlmann is 19 years old and as of last night he is officially an entrepreneur. He was thinking about going to school to prepare for entrepreneurship. Learn about psychology, soft skills, all the things they tell you that you need before you can start a business. I told him why not just actually be an entrepreneur instead. That’s …
How We Used the Dollar a Day Strategy to Promote Kirt Box’s Victory Archery Sponsorship Interview
When Kirt Box signed a major sponsorship deal with Victory Archery, we sat down with him on the Coach Yu Show to hear exactly how he did it — building real relationships in the archery and bow hunting community, one authentic connection at a time. But creating a great interview is only half the battle. The other half is making …
How to Use Lateral Targeting on YouTube Ads to Reach B2B Roofing Professionals with Dollar-a-Day
Most B2B advertisers on YouTube make the same mistake: they target keywords like “roofing services” or “roof repair near me” and end up showing their ads to homeowners — not the roofing contractors they actually want to reach. If you sell software, supplies, coaching, or services to roofers, you need lateral targeting, not direct consumer targeting. This article walks through …
How We Built Marko Sipila’s Personal Brand From 70+ Content Assets
undefined Map the Topic Wheel Before Writing a Single Word Before we wrote anything, we mapped Marko‘s Topic Wheel. Center (WHAT): Home service business growth — helping contractors scale through marketing, technology, and operational systems. Middle ring (HOW): HVAC marketing and HVAC Quote, concrete coating scaling through CoatingLaunch, fencing contractor growth through FencingLaunch, Local Service Ads strategy, Facebook ads for …
Marko Sipila on Local Service Ads for Contractors
Marko Sipila has spent years in the trenches of home service marketing — from running his first agency in high school, to scaling a concrete coating company from $50,000 in debt to $320,000 in monthly recurring revenue, to building HVAC Quote into a platform serving over 300 contractors. When he talks about Local Service Ads, he’s speaking from direct campaign …
Dollar a Day for Contractors: What Marko Sipila Learned Running Ads in the Trades
Dennis Yu developed the Dollar a Day strategy as a way for small businesses to build brand awareness without a massive ad budget. Marko Sipila took that framework and battle-tested it across three home service verticals — concrete coatings, HVAC, and fencing. The 77-minute webinar they recorded together breaks down exactly how contractors can apply this approach without wasting money …
How Claude AI Built a YouTube Ad Campaign in Google Ads — Step by Step (With Reasoning, Token Estimates, and PPC Guidelines)
Dennis Yu gave Claude AI a plain-English brief to promote his interview with Erik Huberman on YouTube. Claude built the entire Google Ads campaign — targeting, bidding, creative, and launch — without a human touching the interface. Here is the full breakdown of how it was done, what it cost in tokens, and what came from BlitzMetrics guidelines vs. AI knowledge.