A million likes made the Warriors no money until they turned it into articles. A billion-view creator has the same gap. Here is how the story converts.
Claude Is Now Editing Our Videos in Descript
I used to spend hours toiling inside video editing tools. I wish we had agents years ago. The Content Factory has four stages. Produce, process, post, promote. You produce. Record something real on a topic you want to be known for. That’s your only job. Then it gets processed, which means edited, transcribed, chopped into pieces. Posted to YouTube, your …
The Video Description Playbook: 10 Blocks We Put on Every Video
The repeatable system we use to write every YouTube description — 10 blocks, same order, with the one CTA that changes per channel. Built for our editors and the AI agents that draft them.
How to Inventory a YouTube Channel
Learn how to create a structured YouTube channel inventory that catalogs every video with speaker data, Google rankings, view counts, and word counts.
Matt Bodnar Builds His Personal Brand by Co-Creating Content
Matt Bodnar shares how Dennis Yu’s Topic Wheel focused his personal brand — and why co-creating content with experts beats AI volume for SEO and trust.
How the Content Factory Turns One Long Form Video Into Multiple Assets
The number one most common task we execute is taking one long form video and turning it into many assets. We teach it in the Content Factory training, we run it every day, and yet almost nobody documents what actually comes out the other end. So here it is. Real examples, all the way through, with the actual numbers on …
What My Mentor Taught Me 30 Years Ago Changed Everything
There’s this crazy guy named Rehan Allahwala. He’s got 15 million followers on Facebook, and he messaged me saying he wanted to meet in Silicon Valley. I thought he was just another random person hitting me up. I told him I’d be speaking at a conference in San Francisco and to meet me there at 5 PM when I got …
How We Got Brady Sticker Ranking #1 on His Own Name
18 months ago, if you Googled “Brady Sticker,” you’d get a bunch of Tom Brady sticker results and a company called Brady that makes labels. You’d have to scroll way down to find Brady Sticker, the CEO of Church Candy, a three-time Ninja Hacks winner in the Seven Figure Agency community, and one of the sharpest digital marketers serving churches. …
How to Build Your Authority Engine
How do you stand out in a crowded space as a service professional? Whether you’re a roofer, landscaper, HVAC technician, or digital marketer, the answer isn’t cold outreach or flashy landing pages. It’s building what I call an Authority Engine, a system that compounds your credibility over time, powered by real relationships and amplified by AI. Start with your GCT: …
He Became an Entrepreneur in One Night at 19
My buddy Leo Pohlmann is 19 years old and as of last night he is officially an entrepreneur. He was thinking about going to school to prepare for entrepreneurship. Learn about psychology, soft skills, all the things they tell you that you need before you can start a business. I told him why not just actually be an entrepreneur instead. That’s …
How We Used the Dollar a Day Strategy to Promote Kirt Box’s Victory Archery Sponsorship Interview
When Kirt Box signed a major sponsorship deal with Victory Archery, we sat down with him on the Coach Yu Show to hear exactly how he did it — building real relationships in the archery and bow hunting community, one authentic connection at a time. But creating a great interview is only half the battle. The other half is making …
How to Use Lateral Targeting on YouTube Ads to Reach B2B Roofing Professionals with Dollar-a-Day
Most B2B advertisers on YouTube make the same mistake: they target keywords like “roofing services” or “roof repair near me” and end up showing their ads to homeowners — not the roofing contractors they actually want to reach. If you sell software, supplies, coaching, or services to roofers, you need lateral targeting, not direct consumer targeting. This article walks through …