Dennis Yu on personal branding done right — the 30-point authority score, the topic wheel, perceived vs. demonstrated authority, and podcasting as the #1 hack.
How to Build Your Authority Engine
How do you stand out in a crowded space as a service professional? Whether you’re a roofer, landscaper, HVAC technician, or digital marketer, the answer isn’t cold outreach or flashy landing pages. It’s building what I call an Authority Engine, a system that compounds your credibility over time, powered by real relationships and amplified by AI. Start with your GCT: …
How to Collect and Organize Positive Mentions
Find the mention → Verify the source → Review the proof → Choose approved usesFollow the source labels in order. The numbered path runs across the top row, returns to the lower left, then continues right.1Find themention2Verify thesource3Reviewthe proof4Chooseapproved usesVerified records feed selected public uses from one inventory. Help your business show the good things people have said about its …