A lot of agencies will just die. Igor Ivitskiy says it plainly, sitting across from Paul Ryazanov in Manchester. Not most in some vague sense, but the majority in every single niche. What follows is his case for why, and what the ones left standing will look like. Winning clients was never the hard part Paul frames the issue early. …
What My Mentor Taught Me 30 Years Ago Changed Everything
There’s this crazy guy named Rehan Allahwala. He’s got 15 million followers on Facebook, and he messaged me saying he wanted to meet in Silicon Valley. I thought he was just another random person hitting me up. I told him I’d be speaking at a conference in San Francisco and to meet me there at 5 PM when I got …
3 Simple Techniques Alex Makowski and I Use to Drive Leads Without Being Sales Bros
Alex Makowski and I just got off stage at DigiMarCon in New York. We sat down right after to talk about what actually works when it comes to personal branding and generating leads without being pushy or salesy. What we covered isn’t theory. This is stuff we live and breathe every single day. And the truth is, most people are …
How to Scale a Local SEO Agency with Real Proof
If you’re running a local SEO agency, building websites, or serving small businesses, I want to show you what’s actually working right now. Not theory. Not some magic ChatGPT prompt. Real examples from the last few days that are driving real results. I’m Dennis Yu. I was one of the first search engine engineers at Yahoo. I built the analytics …
How to Collect & Organize Positive Mentions to Build Authority
Most marketers are so focused on selling that they forget the most powerful tool in their arsenal: gratitude. When you say thank you, whether it’s a 15-second video, a Cameo, a gift card, or a LinkedIn recommendation, you trigger something deeply human: reciprocation. When you put positive energy out there, people respond in kind. They leave reviews, they tag you …