Alex Makowski and I just got off stage at DigiMarCon in New York. We sat down right after to talk about what actually works when it comes to personal branding and generating leads without being pushy or salesy. What we covered isn’t theory. This is stuff we live and breathe every single day. And the truth is, most people are …
Alex Makowski: How He Built His Authority in Lead Generation
Building authority in B2B lead generation isn’t just about expertise—it’s about trust, visibility, and strategy, and Alex Makowski’s journey proves why. Months ago, Alex Makowski reached out to me through a cold Twitter message. But instead of sending any generic outreach, he recorded a personalized four-minute video that immediately caught my attention. At that time, we discussed how he could …