3 Simple Techniques Alex Makowski and I Use to Drive Leads Without Being Sales Bros

Alex Makowski and I just got off stage at DigiMarCon in New York. We sat down right after to talk about what actually works when it comes to personal branding and generating leads without being pushy or salesy. What we covered isn’t theory. This is stuff we live and breathe every single day. And the truth is, most people are …

How to Scale a Local SEO Agency with Real Proof

If you’re running a local SEO agency, building websites, or serving small businesses, I want to show you what’s actually working right now. Not theory. Not some magic ChatGPT prompt. Real examples from the last few days that are driving real results. I’m Dennis Yu. I was one of the first search engine engineers at Yahoo. I built the analytics …

Dennis Yu and Gavin Lira, CEO of The Empathy Firm, December 2022

Gavin Lira on Why Active Listening Beats Every Growth Hack

Gavin Lira cold-called a marketing agency owner named Spencer X Smith when he was still a senior in high school. He did not ask to pick Spencer’s brain. He left a voicemail offering a specific Instagram growth strategy that he could tell Spencer was not using. Spencer called back ten minutes later. That single phone call launched the network that …

How to Order Custom Face Socks

The most overlooked tactic in business is saying thank you. Not a generic email, not a Hallmark card, not a fruit basket that arrives in December along with everyone else’s. I’m talking about personalized, thoughtful gifts that make people feel seen. 25 years ago, when I was working at American Airlines, I had a drawer full of thank you cards …