Dennis Yu and Gavin Lira, CEO of The Empathy Firm, December 2022

Gavin Lira on Why Active Listening Beats Every Growth Hack

Gavin Lira cold-called a marketing agency owner named Spencer X Smith when he was still a senior in high school. He did not ask to pick Spencer’s brain. He left a voicemail offering a specific Instagram growth strategy that he could tell Spencer was not using. Spencer called back ten minutes later. That single phone call launched the network that …

Jack Wendt, Dennis Yu, and Ross Franklin at the Pure Green summit at Miami Florida in 2025.

How Franchisees Can Get More Store Visits: Pure Green Summit Lessons That Drive Sales

Franchisees are always looking for ways to drive more foot traffic—and the Pure Green Summit delivered the blueprint. Learn how to turn simple in-store moments into powerful content that boosts local SEO, builds trust, and brings customers through your door. From storytelling strategies to the 4-stage Content Factory system, this article shows how real franchisees are using video, social media, and community partnerships to grow their business.

Simple Facebook Video Strategy for Businesses

Understand the power of one-minute videos for your business. Using video on Facebook can be a successful strategy, but you have to do it right. The one-minute video is a way to get straight to the point to talk about one thing. Think about the power of having an elevator pitch– you have to get right to the point.  Many …

Do Videos on Every Single Platform

This is an extract from Tom Ferry Podcat Experience with Jason Pantana and me, where we discussed video content creation and repurposing. Video Recording and Editing There are a lot of tools that will edit videos that are natively inside Facebook, TikTok, and Instagram. or integrate with email when you reply back. But the key is literally just using video …

Video Trends and Insights for 2019

What are the biggest trends in video for 2019? Vertical video— in 15 second and 60 second formats, designed for sound off in Facebook and Instagram stories. Video for DTC (direct-to-consumer) companies that sell via highly produced entertaining and funny stories– like the Harmon Brothers and Chamber Media produce. Video replacing email for real estate agents, mortgage brokers, and other …

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The Power of One-Minute Videos

The Importance of One-Minute Videos A few weeks ago, Dennis and Logan attended SHARE Algarve, where they spoke about the importance of one-minute videos and challenged the audience to create more of them. Dennis mentioned that creating one-minute videos is all about authenticity and taking the first steps, even if they don’t look good. By not trying it, you’ll never …

How to save and edit Facebook Live videos

If you’re doing a lot of Facebook Live videos, perhaps for a conference, then you may have lamented the inability to edit it. There’s a quick way for you to download any video off of Facebook- here’s how: On a desktop device, right click and select “Show Video URL”: A box will pop up. Copy the URL that appears in …