Video Trends and Insights for 2019

What are the biggest trends in video for 2019?

  • Vertical video— in 15 second and 60 second formats, designed for sound off in Facebook and Instagram stories.
  • Video for DTC (direct-to-consumer) companies that sell via highly produced entertaining and funny stories– like the Harmon Brothers and Chamber Media produce.
  • Video replacing email for real estate agents, mortgage brokers, and other sales professionals– short video replies are more powerful than text-based replies via tools like Bomb-Bomb.
  • Video analytics starting to mature– going beyond cost-per-view and average watch time towards depth in sequence and increased propensity to purchase. Facebook has the most robust video analytics on paid and free traffic, while YouTube is concerned with privacy.

How should marketers work with videos to amplify digital marketing performance?

Marketers need to integrate video capture as part of their operations– not just to collect fresh testimonials at the point of delivery with customers, but to gather product feedback to improve their offerings.
They must make video a central, internal function– so instead of video being the realm of a freelancer who comes in to shoot and edit once in a while, video becomes a skill that everyone on the marketing team understands and practices. Everyone has a role in collecting video, being on video, doing light edits via free video apps on their phone, and boosting video.

Think of video like email was to mailed letters. Forty years ago, there wasn’t email, so all communication with businesses and customers was via physical letters that we mailed through the post office.  Video is now the new medium, so everyone must learn how to use it if they want to be part of modern communication with customers that are under forty years old.
Dennis Yu

About the Author

Dennis Yu
Dennis Yu is on a mission to create a million jobs.

He is the host of the CoachYu show, a digital marketing certification program that partners together with industry professionals just like doctors, engineers, and teachers where people can get trained and have a job at the same time.

He has been building brands and teaching marketing for over 13 years.

Specializes in helping young adults to grow into the leaders of tomorrow, by confidently developing their marketing skills through training programs and seminars with enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone.

He developed the Technology Partner for Digital Marketing Agencies and Personal Brands. A RevShare Partnership Program that enables growing companies to stay competitive.

None of this would be possible without the generous support of partners such as DigitalMarketer, Social Media Examiner, Fiverr, GoDaddy, Keap, OmniConvert, Onlinejobs.ph, Tom Ferry, Barry Habib, and others who believe in training up millions of digital marketing professionals.

Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities.

Dennis is an internationally acclaimed speaker in Facebook Marketing who has spoken countless times in 17 countries, spanning five continents including keynote events at L2E, PubCon, Digital Agency Expo, Marketo Summit, and B2C Growth & Innovation Virtual Summit.

Besides being a data and ad connoisseur, Dennis enjoys eating spicy buffalo wings or might just spot him playing Ultimate Frisbee under the sun.

You can contact him at dennis@blitzmetrics.com or on one of his social accounts below.