If so, then I think you will agree with me when I say: The transition to life after sports is hard! Or is it? Regardless if your competitive athletic career came to an end in high school, college, or in the pros, you benefitted from a formula for massive success and fulfillment in sports. This simple formula consists of 5 …
I got a desperate call from my friend, Philippe. He and his wife are massage therapists in San Diego. Their business got wrecked by COVID– mandated to be shut down for over a year. Thus, income went to zero. They had to take out loans to pay their bills. They heard of this local internet marketing company called GoBeRewarded run by a …
← The playbook: How to Order Custom Face Socks For just the price of a pair of socks and a handwritten note, people feel seen — and then they do something no ad can buy: they take a picture of it and send it back. This wall collects those photos: every reaction photo from our face-socks gallery, plus the newest …
Brad Strawbridge and me at Capital City Roofing in Alpharetta, Georgia, recording the sessions that became Fire Your Agency, Keep Your Growth — the book that made me finally learn what an ISBN actually does. I’ve published multiple books, and until November 9, 2026, I had never heard of Bowker. That morning, in the middle of production planning for my …
This framework is for roofing company owners who need to know what to fix first. You score five pillars — Google Business Profile, Website, Content, Paid Ads, and Follow-Up — from 1 to 5 each, for a total out of 25, and the total tells you what tier of marketing to run for the next 90 days. It comes from …
This SOP is for contractors who do good work and have almost nothing to show for it on Google. It is the exact system Brad Strawbridge runs at Capital City Roofing: a text after the job closes with a direct review link, one follow-up a week later, and never — ever — asking for five stars. Run it after every …
Most contractor leads are not lost. They are just “not yet.” A homeowner asks for a quote, then goes quiet for five weeks. The Follow-Up Machine wins the first five minutes. This sequence wins the next five weeks. Purpose Turn a silent “not yet” into a booked inspection without pestering anyone. This is the exact 5-email sequence from Fire Your …
This SOP is for a contractor whose marketing system already works and who needs their time back. It hires one motivated person with no marketing background and trains them on your system in 2–3 weeks, so content production stops depending on you. It is the living version of Chapter 11 of Fire Your Agency, Keep Your Growth, and it staffs …
This SOP is for contractors who already get leads — and lose them in the hours before anyone calls back. It builds the machine Brad Strawbridge runs at Capital City Roofing: every lead into one CRM, a response inside 5 minutes, a preliminary quote inside an hour, and AI answering the calls nobody can pick up. It sits downstream of …
This SOP is for roofing and home-service contractors who want paid ads without handing an agency a blank check. It puts your best organic post in front of homeowners within 5–15 miles of you for $1 a day, runs untouched for 30 days, and ends with one number that matters: your cost per lead. It is the contractor procedure built …
This SOP is for a contractor who is done paying an agency to do template marketing. It sets up the small stack of AI tools Brad Strawbridge actually runs at Capital City Roofing — about $70 a month in tools, run in 30–40 minutes an evening. It is the tooling layer of the Content Factory: you produce real job-site proof, …
This page is for a young adult who wants real marketing skill — and for the contractor who would rather hire a trained operator than rent an agency. The AI Apprentice Program teaches the system by doing the work: learn the method, run it on real tasks with a reviewer, then teach the next person. It is the community program …
This SOP is for a contractor who wants to own their marketing instead of renting it from an agency. It turns 90 days into a working system — audit first, content every week, ads and reviews ramping behind it — so that by day 90 you can see, in numbers, where every lead came from. It is the living version …
BlitzMetrics is now Local Service Spotlight. Same founder, same frameworks, same mission, now built for local service businesses. Here is what changed, what stayed, and what happens to blitzmetrics.com.
