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Understand the power of one-minute videos for your business.
Using video on Facebook can be a successful strategy, but you have to do it right.
The one-minute video is a way to get straight to the point to talk about one thing. Think about the power of having an elevator pitch– you have to get right to the point.
Many people start making videos by saying their name and company name and talking about other things.
It’s much harder to produce a one-minute video than it is to talk for 30 minutes because you’ve to have a point.
Three components of a video
We structure our one-minute video into three components to tell a story because stories engage people.
So think about it in a storyteller format.
There are three components of a video:
1. When I was _______________
Start with the hook.
“When I was 18, I dropped out of high school. I wanted to be a professional athlete and run for Nike.” That’s a hook.
Don’t say, “I want to be a runner, and I’ve worked hard and got good grades in school. I thought I’ll tell you something.”
Talk about a specific thing that happened in time.
For example, one time, I was attacked by two pit bulls, and I narrowly escaped with my life because I jumped over a fence as they were coming after me, and one of them even bit me on the leg.
That is something specific. You can see in your mind that particular story that happened.
So start with these three words– when I was, then jump straight into the story with some moment of vulnerability, challenge, and fear you had to overcome where they can identify with you. Otherwise, you’d lose them in the newsfeed.
2. I believe that ________________.
And because of that:
- I believe that everyone should have a mentor and that education should connect what you learn in school to the real world.
- I believe that we should help 10,000 businesses double their growth in the next five years.
“What do you believe” is your mission.
Start with your story and how it impacted you emotionally, then add “I believe that”. And “I believe” statement can be two sentences and only takes five seconds.
I am ________________.
And the last part is I am.
I am Dennis, and I believe in creating a million jobs for young adults that become certified digital marketers because of working with folks like Digital Marketer and Social Media Examiner.
I am the founder of Content Factory. I am, + whatever your title is. You don’t have to go into this whole resume thing. Just say your title and what you do.
Just follow the simple rule of these three parts;
When I was +, I believe + I am.
Practice it over and over again. Try different stories. It’s awkward at first and hard to remember your different components at first. Your first version might take three minutes. So start to pull out the key parts.
Dennis Yu
Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.