BlitzMetrics

  • For Business
  • For Students
  • Training
  • Contact Us
  • Quickstart
  • Training
  • Contact Us

Why ROR is becoming more important than ROI

By Chris Riegger 1 Comment

“A Brand is what a business does, a Reputation is what people Remember.”
Ted Rubin, author Return on Relationship

I can’t tell you how many times I have heard the question – “what is our ROI on that?” – in relation to social media.

With the introduction of social media platforms, businesses have long struggled to figure out what their ROI is from the money spent on time, thought, energy, new employees, etc. put into social media.

Of course that’s an important metric to track from a strategic management perspective – but here’s the typical problem: it’s all about the money!

And that’s not always the most important thing…

ROR, or “return-on-relationship,” is what you should really be paying attention to.

[Read more…]

Filed Under: Guest posts, Marketing Tagged With: customers, listening, relationships, ROI, ROR, word of mouth

Raw notes drawn live at Marketo Summit by Imagethink.net

By Dennis Yu Leave a Comment

Courtesy of Jason Miller

Sent to us by Jason Miller, drawn by Imagethink.net

 

 

 

 

 

 

Here’s a neat look at how some of us take notes: Through very creative, thought-stream doodles; Kind of reminds you of being in school, doesn’t it?

These were done live during Dennis Yu and Brian Carter’s session at Marketo Summit by Imagethink.net. Those of you in Internet marketing know that pictures are easier to digest than just raw text, and this is definitely something that sticks out that you can show your whole team. What do you think? Will you employ this technique at your next conference?

Filed Under: Conferences Tagged With: brian carter, conferences, dennis yu, doodle, drawing, imagethink, listening, marketo summit, note taking, speaking

Useful Materials

A Guide to Getting the Most Out of Facebook Events

Growth Hacking on Facebook

Useful Online Tools

Copyright © 2019 · BlitzMetrics - Genesis Child Theme on Genesis Framework · WordPress · Log in