Alex Makowski and I just got off stage at DigiMarCon in New York. We sat down right after to talk about what actually works when it comes to personal branding and generating leads without being pushy or salesy. What we covered isn’t theory. This is stuff we live and breathe every single day. And the truth is, most people are …
Earn Your Links: Key Mistakes to Avoid in Link Outreach Emails
I get several requests from people making outbound link requests that are just as generic as cold-call emails from companies pitching their sales services. Alex Makowski, who knows how to do cold outreach the right way, says “The key to good outreach in general is relevance and value – that’s it. If you come in with a “help-first” mentality when …
What is the best automated cold email sending software in 2024?
So, you’ve taken up the task of doing cold email outreach for your B2B business, but you don’t know where to start… The first step will be picking a sending software that you will use to contact a large amount of leads at scale, automatically. Now, I’m going to assume one thing with this guide – you are looking for …
How to launch an effective cold email campaign in 2024. (FULL GUIDE)
When it comes to launching an outbound cold email campaign in the search of acquiring new clients for your digital marketing agency, cold emailing stands out as the clear choice, especially if it’s not yet part of your strategy. Cold emailing emerges as the sole viable method for contacting countless key decision-makers in businesses perfectly aligned with your Ideal Customer …


