AI is going to revolutionize and upend digital marketing for contractors in the next 12 months. I’m going to show you what’s going to happen, why it’s going to happen, and what you need to do to be prepared. I’m Dennis Yu, and every week I walk through marketing principles as the Marketing Mechanic so you can understand what’s coming …
Stop Using AI Like Everyone Else
I’m standing at the Avatar Mountains in China, the place that inspired the movie Avatar. And everyone around me is doing the exact same thing: taking the same photos, from the same angles, at the same spots. It’s a perfect metaphor for what’s happening with AI right now. The problem with how people use AI A billion people are using …
How We Micro-Targeted HVAC Business Owners on YouTube for $6 a Day
How we rebuilt a YouTube ad campaign for HVAC Quote from broad Boost promotions to $6/day micro-targeting, shrinking the inventory pool from 3.3B to 25M weekly impressions — the 132x tightening playbook for any B2B SaaS.
How I Built a Two-Sided Network to Replace the Broken Agency Model
Most companies understand a one-sided network where they just provide services and get paid. But I built something different. I built a two-sided network with demand on one side and supply on the other, and it changes everything about how local service businesses grow. Who I serve My ideal client is a local service business in a Google Local Service …
How to Scale a Local SEO Agency with Real Proof
If you’re running a local SEO agency, building websites, or serving small businesses, I want to show you what’s actually working right now. Not theory. Not some magic ChatGPT prompt. Real examples from the last few days that are driving real results. I’m Dennis Yu. I was one of the first search engine engineers at Yahoo. I built the analytics …
The Quick Audit: See What’s Really Going On With Your Marketing
Where do we stand right now? What is costing us money? What should we fix first? Every recommendation in our Quick Audit connects to a revenue outcome, not a vanity metric. Every finding cites the specific platform documentation that supports it. This is not opinion. This is data. I’m Dennis Yu, a former search engine engineer at Yahoo. My job …
How Marko Grew His SaaS to 300 Customers Using Conference Videos
If you’re running a SaaS company or an agency, Marko and I have a simple trick for you. It costs almost nothing, takes very little effort, and builds more trust than any ad campaign ever could. Make videos at conferences. But not about yourself. The setup The evening before the ACA conference for HVAC companies, Marko and I walked through …
What Happens When an HVAC Contractor Gets Burned by a Bad Marketing Agency
Donnivin Brown, owner of Southern Comfort Heating & Air in Houston, spent over $20,000 on an HVAC marketing agency called Red Palm Studios to grow his company. He expected leads, rankings, and a website that actually worked. What he got instead was a site with no Google Analytics installed, no measurable links built, no documented rankings, and zero proof of …
How Arnett Mechanical Can Start Getting More Calls in Houston
Arnett Mechanical is a one-man HVAC business serving the Houston area, run by owner and licensed technician Anton Arnett, who (like many honest tradespeople) has been burned by multiple marketing agencies promising results but delivering very little. When we spoke, Anton summed up his frustration in one sentence every contractor can relate to: “If the phone isn’t ringing, it’s not working.” …