I’m standing at the Avatar Mountains in China, the place that inspired the movie Avatar. And everyone around me is doing the exact same thing: taking the same photos, from the same angles, at the same spots. It’s a perfect metaphor for what’s happening with AI right now. The problem with how people use AI A billion people are using …
The Quick Audit: See What’s Really Going On With Your Marketing
Where do we stand right now? What is costing us money? What should we fix first? Every recommendation in our Quick Audit connects to a revenue outcome, not a vanity metric. Every finding cites the specific platform documentation that supports it. This is not opinion. This is data. I’m Dennis Yu, a former search engine engineer at Yahoo. My job …
The Paperless Agent’s SEO Strategy: How Kyle Strohschein Can Thrive By Building Authority
There’s no need to overcomplicate SEO. My friend Kyle Strohschein is the VP of Marketing at The Paperless Agent, a real estate marketing company. But what keywords is the Paperless Agent ranking on? They have a good deal of traffic coming in and are ranking in the first spot on their own name. But what about supporting keywords? Keywords that …
Landon Bates: The Biggest Mistakes New Agency Owners Make In Starting Your Social Media Agency
By Dennis Yu | May 14, 2023 Running an agency is hard work—but it doesn’t have to be chaos. My friend Landon Bates knows that firsthand. At just 23, he’s already been through the highs and lows of building a social media marketing agency from scratch. While the internet is full of “overnight success” stories, Landon shares what really happens …