The Quick Audit: See What’s Really Going On With Your Marketing

Where do we stand right now? What is costing us money? What should we fix first? Every recommendation in our Quick Audit connects to a revenue outcome, not a vanity metric. Every finding cites the specific platform documentation that supports it. This is not opinion. This is data. I’m Dennis Yu, a former search engine engineer at Yahoo. My job …

Ross Franklin and Dennis Yu at the Pure Green Summit.

Ross Franklin Challenged Us to 10X His Personal Brand to Drive Pure Green’s Franchise Growth

Ross Franklin brought us in to grow sales for Pure Green and boost his personal brand. Then he raised the stakes with a challenge with specific SEO targets and real money on the line. Hit the numbers, get paid. Here’s how we’re doing it. The Challenge: Build Ross Franklin’s Brand to Drive Franchise Growth Ross Franklin, founder and CEO of …

SEO for personal injury law firms

Building Authority: Why Google Doesn’t Know Who Christopher MacGillis Is—and How to Fix It

Christopher MacGillis runs a Wisconsin personal-injury firm, MacGillis Wiemer — yet Google doesn’t recognize him as a person. This audit shows the in-house marketer, Ethan Van De Hey, exactly which authority signals are missing and how to fix them in 90 days. DR 25 Domain Rating from 264 referring domains — but mostly low-value links 2,300 monthly visitors across 1,400 …

website audits

A Website Lacking a Clear Goal Serves No Purpose: Insights from Multiple Audits

In one live “Let’s Fix Your Website” session with the San Francisco SBDC and Public Library, we audited eight small-business sites with guest Danny Barrera. The same gaps came up again and again — no clear goal, no call to action, and stock photos where real proof should be. 8 Small-business websites audited live in a single session 280 Keywords …

website audits

SF SBDC Website Audits: Michelin Spot to Catering

In the “Let’s Fix Your Website” webinar with the San Francisco SBDC and the San Francisco Public Library, we ran live audits on five small businesses — from a MICHELIN-listed restaurant scoring 14% online presence to artists invisible on search — and shipped the platform, storytelling, and tracking fixes that get found and booked. 14% Donaji’s online presence score — …

Websites audit

SF Live Website Audits: Bookkeeper to HVAC

In the “Let’s Fix Your Website” webinar with the San Francisco SBDC and the San Francisco Public Library, we ran live audits on five businesses — a restaurant bookkeeper, a virtual-assistant firm, a UX researcher, a Bay Area HVAC company, and a fine artist — and shipped the platform, authority, and trust fixes that turn a quiet site into booked …