Ethan Van De Hey is the digital marketing manager at Infinity Exteriors in Appleton, Wisconsin, and the host of the Encourage Mindset Podcast. His personal brand site at ethanvandehey.com was built entirely by a Claude AI agent — from the initial Elementor page designs to 65 published articles repurposed from his YouTube podcast episodes to site-wide CSS refinements. This article …
AI SEO Is a Scam: When the People Selling “ChatGPT Rankings” Can’t Even Rank Themselves
A cold email pitched “AI search visibility” to a marketing manager, who called it a scam and told the sender to watch Dennis Yu videos instead. Here’s what happened when we actually checked the claims. The Cold Email That Started It All On April 3, 2026, Infinity Exteriors Marketing Manager Ethan Van De Hey received an unsolicited email from someone …
How a Claude Agent Built RoofingLaunch.co in One Session
A Claude AI agent built roofinglaunch.co from a blank WordPress installation in 45 minutes — researching 5 websites, writing roofing-specific copy, configuring WordPress settings, and publishing cross-linking articles across 2 sites. This documents every step of the 9-step process, including technical challenges and workarounds.
Why We Built Roofing Launch and What It Means for Roofing Companies
Over the last couple of years, I have audited dozens of roofing companies on camera — tearing apart their Google Business Profiles, their Maps presence, their websites, and the agencies they hired. The pattern is always the same: a roofing contractor paying $3,000 to $5,000 a month for SEO, getting ranking reports full of keywords nobody searches, and wondering why …
How Brad Strawbridge Scaled Capital City Roofing to $10M With AI
Brad Strawbridge grew Capital City Roofing from zero to $3 million in year one and is on track for $10 million. His approach combines AI tools with servant leadership and human connection.
How We Repurposed 45 YouTube Episodes into a Content Ecosystem Using AI — Step by Step
We talk a lot about content repurposing at BlitzMetrics. But most people who say they repurpose content just copy-paste a transcript, slap a title on it, and call it a blog post. That is not repurposing — that is dumping. Real repurposing means taking one asset and transforming it into something new that serves a different purpose, reaches a different …
How Ethan Van De Hey and George Paladichuk Prove the Power of Mentorship in the AI Builder Program
Ethan Van De Hey and George Paladichuk sat down together on the Encourage Mindset podcast and delivered one of the clearest examples of what AI Builder Program mentorship looks like inside the BlitzMetrics AI Builder Program. Both are young adults building real businesses, and both connected through Dennis Yu’s mentorship ecosystem. This conversation captures exactly why we invest so heavily …
Why Capital City Roofing’s Google Business Profile Is Winning and Their Website Isn’t (Yet)
Brad Strawbridge is the founder of Capital City Roofing, a fast-growing roofing company serving Alpharetta, Georgia and Nashville, Tennessee. With nearly 150 Google reviews and a 4.9-star rating, the company has clearly earned trust in the real world. Yet when we audited Capital City Roofing’s website and organic search performance, that success wasn’t translating into rankings or traffic. This disconnect …
Appleton’s Most Trusted Roofing & Siding Contractors | Infinity Exteriors
If you’ve been searching for “roofing contractors Appleton” or “siding contractors Appleton WI,” you’re likely comparing quality, price, and trust. At Infinity Exteriors, we bring all three—and more—to every job. With a ton of five-star reviews near your home, a lifetime workmanship warranty, and clear, competitive pricing, we’ve become the preferred choice for homeowners across the Fox Valley. Roofing Contractors …
Building Authority: Why Google Doesn’t Know Who Christopher MacGillis Is—and How to Fix It
Google doesn’t know who Christopher MacGillis is, and that’s a significant issue for both his personal brand and his personal injury law firm, MacGillis Wiemer. Despite the hard work of in-house marketer Ethan Van De Hey, Christopher’s online presence hasn’t fully reflected his expertise and credibility in the competitive personal injury space. The problem? Competing in this crowded market requires …