How To Use Facebook Audience Insights To Discover New Targets

In our last blog post about how to use Facebook Audience Insights, we blew the lid off how to understand the treasure trove of data available. Today, we are building upon that to show you HOW to actually use the tool 🙂 How To Set Audiences in Facebook Audience Insights In the navigation, go to Audience Insights Select ‘Everyone On Facebook’ …

7 Hidden Reasons Why Companies Fail at Facebook Advertising

We’ve seen so many companies who are competent at traditional PPC get destroyed when trying to do Facebook advertising.  Let’s cover the most common mistakes and how to solve them: Keywords are not interests: You have keywords on Google versus interests on Facebook. In the former, someone is actively searching for something and is expressing immediate intent.  In the latter, …

You ready for Instagram Ads?

Self service ads for Instagram are available on Monday, August 17th. If you’ve got engagement campaigns on Facebook, you should replicate a few of them over to Instagram inside your Business Manager. I predict this will lead to some “pollution” of the Instagram environment, since direct response has never been the haven of Instagram, which is for sharing beautiful photos. …