Getting banned by Facebook is a nightmare

Even if their bot accidentally did it and it’s not your fault. Usually trying to reach them is an exercise in futility. See the screenshot below for what it’s like. You need to be able to protect yourself– to diversify. Snapchat reached out to us, offering our community $150 in free ads, and they are supporting a course on Snapchat …

How To Use Facebook Audience Insights To Discover New Targets

In our last blog post about how to use Facebook Audience Insights, we blew the lid off how to understand the treasure trove of data available. Today, we are building upon that to show you HOW to actually use the tool 🙂 How To Set Audiences in Facebook Audience Insights In the navigation, go to Audience Insights Select ‘Everyone On Facebook’ …

7 Hidden Reasons Why Companies Fail at Facebook Advertising

We’ve seen so many companies who are competent at traditional PPC get destroyed when trying to do Facebook advertising.  Let’s cover the most common mistakes and how to solve them: Keywords are not interests: You have keywords on Google versus interests on Facebook. In the former, someone is actively searching for something and is expressing immediate intent.  In the latter, …