Why PPC and Content Marketing are now the same: Cycle Explained

      We believe that PPC and content marketing are now the same thing.   Whoever creates/gathers the content is best equipped to amplify it, as well as follow-up to create spin-off (derivative) content, interviews, community support, etc…   The above diagram is the framework that drives social- This is why:   Goals: Each business has a story. The …

3 simple questions to supercharge your agency’s revenue pipeline in 2014

1) What is your agency truly about? What do you stand for?   What’s your vision?  What is it that motivates you?   You must narrow to an area of expertise, which paradoxically is how you increase your business.   If you do everything, then start with the thing you have the most experience in. Don’t try to be everything …