Roger Wakefield spent $47,000 on marketing firms that didn’t deliver. Learn what SEO agencies hide from plumbers and how to take control of your local visibility.
Why Home Shows Are Your Roofing Company’s Secret Weapon
Home shows connect roofing, siding, window, and exterior companies directly with homeowners who are actively researching improvements. Even if a lead doesn’t close on the spot, these face-to-face interactions build lasting brand familiarity that pays off later. The Awareness Gap in Home Services Sixty percent of potential customers have never heard of your local roofing or exterior company. They default …
Why Storytelling and Lead Tracking Are the Ultimate Power Combo
If you can’t trace your revenue back to the lead source, you’re flying blind. The best marketers and the most successful businesses know exactly which campaigns drive results. They understand that marketing is about knowing which leads turn into paying customers, and how to repeat that success. 1. Know Where Every Lead Comes From Before you scale your marketing, you …
Why Final Project Photos in Google Reviews Are a Game-Changer
When it comes to building trust online, nothing speaks louder than real customer experiences. Reviews already play a vital role in helping potential clients decide who to work with—but when customers go a step further and include photos of the finished project, the impact multiplies. These images don’t just show off your work; they become powerful proof that your company …
How Phoenix Home Remodeling Is Redefining the Mid-Tier Remodel: Jeremy Maher’s GCT-Driven Strategy for Quality and Trust
Jeremy Maher speaking on the phone with a client “Some clients that work with us are slightly high-end and looking to get good service and a better price than our high-end competitors.” That’s how Jeremy Maher, founder of Phoenix Home Remodeling, describes his company’s unique position in a crowded, often chaotic remodeling market. And that middle-ground identity is exactly where …
Why I Believe Communication Is the Best Marketing Strategy You’ll Ever Use
When people think of marketing, their minds often jump to ad budgets, viral videos, influencer deals, or SEO strategies. But none of that matters if your company doesn’t master one thing first: communication. I believe that clear, consistent communication both internally and externally is the most underrated and powerful marketing campaign you can invest in. Here’s why. Experience: The Real …
Why Becoming a Certified Installer is a Marketing Game-Changer in Home Services
In the competitive world of home services — roofing, siding, windows, HVAC, solar, and beyond — standing out is everything. One often overlooked yet incredibly powerful strategy for growth is becoming a certified installer with major manufacturers and platforms. Not only does certification validate your expertise, but it also unlocks a suite of marketing tools, content resources, and co-branding opportunities …
The Enduring Power of Door Knocking in a Digital Marketing World
Despite the rapid evolution of digital marketing channels over the past two decades, one method remains remarkably effective — door knocking. While it may not have the technological flash of paid media or the scalability of email automation, it continues to deliver one of the most critical components of lead generation: genuine human connection. In the pursuit of efficiency, many …
Harnessing the Power of Local Radio: How Infinity Exteriors Connects Through ESPN Milwaukee
The Enduring Power of Local Radio In an era dominated by streaming and social media, it’s easy to overlook the enduring influence of local radio. Yet, for businesses looking to build trust and establish a strong community presence, local radio remains one of the most powerful and personal forms of marketing. With loyal listenership, community integration, and real-time reach, radio …
Why Businesses Should Get Involved in Community Events Like “Brat with a Cop”
As a local business, success isn’t just about products or services—it’s also about the relationships you build in your community. At Infinity Exteriors, we’ve seen first-hand the incredible value of giving back through local initiatives, including our recent sponsorship of the Brat with a Cop event with the Milwaukee Police Department and the Cops & Kids Foundation. Here’s why getting …
Mentorship Is the Ultimate Shortcut—If You Know What to Look For
Most people think they need to hustle harder, close more deals, and stay glued to Zoom calls just to survive. But every major leap I’ve made in life or business came from one thing: mentorship. I sat down with Zac Regan on his podcast, Real House Stories, for a real, no-fluff conversation about what actually moves the needle in life …
Jonathan Mast’s AI Entrepreneurs: How 50+ Business Leaders Use AI to Amplify Experience & Build Trust
If you’re an entrepreneur still thinking AI is only for coders and Silicon Valley startups, you’re missing the big opportunity. In this Coach Yu Show, I sat down with Jonathan Mast, founder of White Beard Strategies and a strong advocate for AI-driven success. His insight is clear: AI isn’t just for the tech-savvy. It’s a tool that enhances expertise, opening …